Advertising Information


Printing Tip: Get The Right Color You Want


I think the most commonly miscalculated element in any printing job is the color. It looks great in your screen and even when you print your file from your laser printer. But after you sent your printing job to the shop and you get your print materials back, lo and behold!

Get Noticed by Using Custom Banners for Promotion


In this world, maintaining a unique identity is getting tougher as time passes. Everyone has an online profile, everyone wears the same type of clothes, and everyone possesses the same kind of goods and unless things are customized one stands to lose their identity in this crowd. So, whether it is about possessing things, about dressing up or about advertising about goods or services you need to do things in a different way to get noticed and be counted by one and all.

A 2008 Calendar For The Coming Year


Special occasions, birthdays, anniversaries, schedules, seasons, and even deadlines

3 Ways To Generate Web Traffic Thru Postcards


With so many sites found in the vast world of the Internet, it is no surprise that many business owners resort to using other tactics to regularly promote their websites. But as most new marketing techniques go, they tend to work for a while but quickly fade away to oblivion.

The Sin of Arrogant Advertising


Is advertising an art or a science? In fact, it is both; however, the science is often sacrificed in the drive for "creativity". Tested Advertising Methods, a classic treatise on the subject, rigorously explodes many cherished myths.

Catalog Printing Q & A


Here are some of the things you need to ask, as well as have an answer to, when you want to use your catalog printing project to promote your business to your target clients.

So What's Your Type?


Ever heard of typography as an artform? For thousands of years, typography has been used as a visual tool to provide development and create opportunities to direct particular actions or behaviors. From letterforms carved from stone to Gutenberg's letterpress, the typeface was a very visible and significant art that made it possible for many generations to mark each development in history.

Storefront Signage Services- The First Impression


The storefront is the most visible part of a retail or business house for the customers or the commuters.

Designing Ads that Make You Money


Writing a great ad is more of an art than a science. Use the enclosed tips to design ads that work and make you money!

The Use of Toned Down Color Moods To Exude a Stylish Yet Still Professional Aura


Postcards are more than just little pieces of paper. In fact, a postcard printing project can make it easy for your target clients to evolve from an ordinary bystander to a definite buyer of your product or service.

Point Of Sale Display


Point of sale services mean advertisement services that an agency offers at various points of sale like: shops, retail stores, restaurants, hotels, motels, inns and casinos.

Vehicle Graphics - The Next Biggest Revolution


Promotional signage includes various kinds of banner and vehicle graphics and witty promotion strategies. Signarama uses various designs and graphics for outdoor and indoor designing and branding.

Offer the Dilution of Creativity with Banner Stands


Banner stands allow business succeed without spending much on advertising. It is expedient, cost effective and easily replaceable.

How To Design A Custom Postcard Printing Project


A postcard printing project is a very popular marketing medium among business owners especially those who doesn't have too big a budget for the more glamorized marketing campaign. The postcards are not only cheaper to produce, they are also very flexible to distribute and send to your target clients.

Say It With Large Posters


Many social organizations and advertising agencies prefer large posters in comparison to smaller ones because of their readable form and at the same time it they offer cost effective solutions and provides a larger platform to say things.

The Smart And Strategic Display Signage


Signarama Toronto offers wide services through its expert advertising skills and amazing software. Good branding is all about being in the limelight and in the good eyes of the audience and the potential stakeholders.

Your Catalogs And Your Website: A Love Story


Do you know that you can get something going on between your catalog printing project and your website? No, I'm not talking about something kinky or sexy in cyberspace. What I mean is that your print catalogs and online shop can work well together to market your business to your prospective clients.

The Advantages of Portable Trade Show Displays


A trade show represents an excellent opportunity to present your company and its products to an audience looking for new ideas and innovation in a specific field. And even if you are not attending a traditional "trade show" but something more like a product exhibit or vendor showcase, it is important that your presentation is attractive and professional so you can attract prospective customers.

Personalized Promotional Products — Do They Really Work?


Marketing has taken giant leaps and bounds towards future. With newer companies entering the market, marketing practices are constantly evolving. New advertising professionals are coming up with bright and fresh ideas that can make a campaign hit - the only wait is of a company that can invest so much money!

The Jurassic Ad Campaign That Began as a Joke


With Twinkies returning to the shelves and doughnut Sloppy Joes coming to existence, 2013 was looking like the perfect year for a triple bypass surgery, but it seems that all hope has been shattered. Wendy's has officially pulled the gravity-defying nine-patty cheeseburger, affectionately named the T-Rex Burger, from their menu.

Small Ads 'As Sound As A Pound'


Here are some tips on how to write small ads that are 'as sound as a pound'.

What Was It You Wanted?


When browsing classified ads, the first task is to choose the best periodicals or websites. This can be trickier than it sounds because there are thousands of 'sources' on the market today.

How Does Your Website Grow?


The beauty of having a website is not the convenience. It's not the animated graphics or the lack of overhead. No, the real beauty of having a website is that it can grow with your business.

Success with Google's Adwords


Are you looking to make money through adwords but just seem to keep on spending without seeing the rewards? Read on.....

Text ads as cost-effective envoys


This article discusses the roles of various advertising media, including text ads. The article concludes that text ads do have a role to play in businesses' advertising campaigns, as cost-effective envoys.

Online shopping is an emotional experience


This short essay explores the history of online shopping from the author's perspective. The essay concludes with a list of e-commerce features that should meet the needs of emotional shoppers.

Using Ad Agencies and Designers


Advertising and promoting your business is expensive, so it's important to get the most from your advertising budget. That means understanding how to get the most from your ad agency or graphic designer.

Been Hiding Your e-Light Under a Bushel Basket?


n sales, do you realize that modesty will get you nowhere? If you like to eat, feed your family and pay your bills, you better have boldness on your side. In sales, we aren't of the opinion that the meek will inherit the earth.

Online Search: Small Businesses Level The Playing Field


Seventy percent of US households use the web when shopping locally, and about 25 percent of all searches are looking for local information. As more and more households make the switch to broadband connections, this trend will continue to escalate.

Sex in Advertising: Does it Sell?

We're surrounded by advertisements that desperately compete for our attention. Everywhere we look, we find ourselves inevitably drawn to images of scantily clad attractive men and women that are supposed to somehow inspire us to purchase products they endorse. Sure, this attention-getting strategy is popular. But, is it effective?

The SKINNY on Newspaper Advertising


Using the paper is considered gospel by many people in business. Use it wisely and it can be a good tool.

Turn Your Ad Copy into a Goldmine!


Today, more than ever, it is crucial that your ad copy explodes the reader's curiosity. Are you interested in simple yet powerful ways to improve your ad copy so your readers will rush to action?

What Do People Really Need?


People need a nudge..... a Reminder....or reminders, with an "s". Most people need to be reminded more often than they need to be informed.

Design Your Own Newspaper Ads


Many people in business lay-out (design) their own ads. That old adage "If It Is To Be It Is Up To Me" prevails.

Take Your Radio Ads to the Next Level


Most small businesses do not have a high powered advertising agency to produce award-winning radio commercials for them. Most award-winning radio commercials win for the wrong reasons anyway.

More Resources

Ten Ways To Sell Advertising Space Fast
1. Give your customers a discount when they spendover a certain dollar amount for ad space.
Power Headlines for Promotion Success
Do you send email to your Online audience to let them know about an upcoming teleclass, your service or your book? Do you have a seminar "flyer" on your web site? The biggest mistake professionals and entrepreneurs make is to announce, rather than promote themselves. Each piece you send or put on your web site should begin with the #1 copywriting winner--the headline.
Dont Be a Secret Agent
This tactic of the game was hard for me to master and at first I failed many times. I carried my business cards only in my briefcase, because I thought they were only used in business.
The Ultimate, "Must-Have" Home-Based Business for YOU
The Ultimate, "Must-Have" Home-Based Business for YOU aUnderemployed, Unemployed, or Industrial Age IndividualAllow me to educate you on the issue of job security andpaint you a picture of what the aftermath can be if youremain comfortable at your regular job. Job security is anold-fashioned term that claims the longer an employeeworked for a particular company, the more precious thatperson became.
Double the Effectiveness of Your Company Brochure
Let's face it - most brochures go straight into the bin. But if you know the big mistake to avoid, as well as the secret to make people keep your brochure - and read it, over and over again - you're laughing.
How To Write More Powerful Brochures, Leaflets, And Catalogues
Probably the most interesting thing about brochures and leaflets is that they're seldom read in what we've come to know as the right order - as you would read a book. Rather in the same way that many people read magazines in dentists' waiting rooms, they will flick through brochures and leaflets and stop to take a longer look at bits that grab their attention.
Using The Popularity of Celebrities and Currrent Events to Promote Your Business
In this article, we want to explore the idea of using the popularity of celebrities and current event (news) topics to help market any internet business.The IdeaCelebrities and news events are not only popular topics, they are also popular "keywords" in the major search engines.
Advertise Where Its Forbidden To
The most common way to drive people to your business site is advertising. You cannot succeed without advertising, this is a fact.
Advertising That Annoys: The Real Story
Critics conclude that entertaining or "creative" commercials sell better than those that are bland. But liking the commercial may not really be that important in the scheme of things.
Advertising Agency In Boston: Tips and Tricks
The big news on Wall Street last year was the initial public offering of Internet search engine Google. If you were a visitor from another planet, you might be asking yourself, What big, sophisticated, high-technology company is behind the success of Google? Could it be IBM, Microsoft, Intel, Apple, Oracle, SAP, Hewlett-Packard, Cisco, Dell, Xerox, Sun Microsystems, Philips or Siemens? Of course not.
Marketing Tips - Advertising
Typical methods of advertising-newspapers, radio and television are effective if used properly, but there are other, less expensive ways to get your company's name out. Local or cable television is an inexpensive alternative to the traditional forms of advertising.
Create Your Own Business Cards, Part 2
This is the second part of creating your own business card. If you missed the first one, let me know: mailto:webmistress@janes-place.
Avoid Being Vague
We are bombarded with thousands of marketing messages daily?on television and the radio, on the internet, in magazines and newspapers, on billboards and other signs, and even at the bottoms and on the backs of receipts. The world is, indeed, a very noisy place.
Advertising Basics for Beginners
So many of us who have decided to do business online have no background in marketing or advertising. It can be so frustrating without any kind of guide.
16 Ways to Make Your Business Cards Unforgettable
Every time you hear someone say "May I have one of your business cards?" you should get excited. I know I do.
Customer-Involving Signage and Selling
Here's some easy ways to create signage that will attract, not annoy customers (and local government agencies that regulate signage):1. Since movement always attracts attention, any banner, sign set of a pole that might move with the wind or electrically-turned sign will stand out from the static messages around it.
Take Your Radio Ads to the Next Level
Most small businesses do not have a high poweredadvertising agency to produce award-winning radiocommercials for them. Most award-winning radiocommercials win for the wrong reasons anyway.
Small Business Image
The single easiest way to increase sales is to look professional. People believe what they see.
Improve Your Promotional Flyers And Improve Sales
Admittedly, I have not seen your advertising flyer. Then again, I probably don't have to.
Why Radio Advertising Could Be The Best Thing You Ever Did For Your Business
In the marketing world, radio has earned the reputation of being the odd step-cousin. You know the one.

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