Advertising Information


Printing Tip: Get The Right Color You Want


I think the most commonly miscalculated element in any printing job is the color. It looks great in your screen and even when you print your file from your laser printer. But after you sent your printing job to the shop and you get your print materials back, lo and behold!

Get Noticed by Using Custom Banners for Promotion


In this world, maintaining a unique identity is getting tougher as time passes. Everyone has an online profile, everyone wears the same type of clothes, and everyone possesses the same kind of goods and unless things are customized one stands to lose their identity in this crowd. So, whether it is about possessing things, about dressing up or about advertising about goods or services you need to do things in a different way to get noticed and be counted by one and all.

A 2008 Calendar For The Coming Year


Special occasions, birthdays, anniversaries, schedules, seasons, and even deadlines

3 Ways To Generate Web Traffic Thru Postcards


With so many sites found in the vast world of the Internet, it is no surprise that many business owners resort to using other tactics to regularly promote their websites. But as most new marketing techniques go, they tend to work for a while but quickly fade away to oblivion.

The Sin of Arrogant Advertising


Is advertising an art or a science? In fact, it is both; however, the science is often sacrificed in the drive for "creativity". Tested Advertising Methods, a classic treatise on the subject, rigorously explodes many cherished myths.

Catalog Printing Q & A


Here are some of the things you need to ask, as well as have an answer to, when you want to use your catalog printing project to promote your business to your target clients.

So What's Your Type?


Ever heard of typography as an artform? For thousands of years, typography has been used as a visual tool to provide development and create opportunities to direct particular actions or behaviors. From letterforms carved from stone to Gutenberg's letterpress, the typeface was a very visible and significant art that made it possible for many generations to mark each development in history.

Storefront Signage Services- The First Impression


The storefront is the most visible part of a retail or business house for the customers or the commuters.

Designing Ads that Make You Money


Writing a great ad is more of an art than a science. Use the enclosed tips to design ads that work and make you money!

The Use of Toned Down Color Moods To Exude a Stylish Yet Still Professional Aura


Postcards are more than just little pieces of paper. In fact, a postcard printing project can make it easy for your target clients to evolve from an ordinary bystander to a definite buyer of your product or service.

Point Of Sale Display


Point of sale services mean advertisement services that an agency offers at various points of sale like: shops, retail stores, restaurants, hotels, motels, inns and casinos.

Vehicle Graphics - The Next Biggest Revolution


Promotional signage includes various kinds of banner and vehicle graphics and witty promotion strategies. Signarama uses various designs and graphics for outdoor and indoor designing and branding.

Offer the Dilution of Creativity with Banner Stands


Banner stands allow business succeed without spending much on advertising. It is expedient, cost effective and easily replaceable.

How To Design A Custom Postcard Printing Project


A postcard printing project is a very popular marketing medium among business owners especially those who doesn't have too big a budget for the more glamorized marketing campaign. The postcards are not only cheaper to produce, they are also very flexible to distribute and send to your target clients.

Say It With Large Posters


Many social organizations and advertising agencies prefer large posters in comparison to smaller ones because of their readable form and at the same time it they offer cost effective solutions and provides a larger platform to say things.

The Smart And Strategic Display Signage


Signarama Toronto offers wide services through its expert advertising skills and amazing software. Good branding is all about being in the limelight and in the good eyes of the audience and the potential stakeholders.

Your Catalogs And Your Website: A Love Story


Do you know that you can get something going on between your catalog printing project and your website? No, I'm not talking about something kinky or sexy in cyberspace. What I mean is that your print catalogs and online shop can work well together to market your business to your prospective clients.

The Advantages of Portable Trade Show Displays


A trade show represents an excellent opportunity to present your company and its products to an audience looking for new ideas and innovation in a specific field. And even if you are not attending a traditional "trade show" but something more like a product exhibit or vendor showcase, it is important that your presentation is attractive and professional so you can attract prospective customers.

Personalized Promotional Products — Do They Really Work?


Marketing has taken giant leaps and bounds towards future. With newer companies entering the market, marketing practices are constantly evolving. New advertising professionals are coming up with bright and fresh ideas that can make a campaign hit - the only wait is of a company that can invest so much money!

The Jurassic Ad Campaign That Began as a Joke


With Twinkies returning to the shelves and doughnut Sloppy Joes coming to existence, 2013 was looking like the perfect year for a triple bypass surgery, but it seems that all hope has been shattered. Wendy's has officially pulled the gravity-defying nine-patty cheeseburger, affectionately named the T-Rex Burger, from their menu.

Small Ads 'As Sound As A Pound'


Here are some tips on how to write small ads that are 'as sound as a pound'.

What Was It You Wanted?


When browsing classified ads, the first task is to choose the best periodicals or websites. This can be trickier than it sounds because there are thousands of 'sources' on the market today.

How Does Your Website Grow?


The beauty of having a website is not the convenience. It's not the animated graphics or the lack of overhead. No, the real beauty of having a website is that it can grow with your business.

Success with Google's Adwords


Are you looking to make money through adwords but just seem to keep on spending without seeing the rewards? Read on.....

Text ads as cost-effective envoys


This article discusses the roles of various advertising media, including text ads. The article concludes that text ads do have a role to play in businesses' advertising campaigns, as cost-effective envoys.

Online shopping is an emotional experience


This short essay explores the history of online shopping from the author's perspective. The essay concludes with a list of e-commerce features that should meet the needs of emotional shoppers.

Using Ad Agencies and Designers


Advertising and promoting your business is expensive, so it's important to get the most from your advertising budget. That means understanding how to get the most from your ad agency or graphic designer.

Been Hiding Your e-Light Under a Bushel Basket?


n sales, do you realize that modesty will get you nowhere? If you like to eat, feed your family and pay your bills, you better have boldness on your side. In sales, we aren't of the opinion that the meek will inherit the earth.

Online Search: Small Businesses Level The Playing Field


Seventy percent of US households use the web when shopping locally, and about 25 percent of all searches are looking for local information. As more and more households make the switch to broadband connections, this trend will continue to escalate.

Sex in Advertising: Does it Sell?

We're surrounded by advertisements that desperately compete for our attention. Everywhere we look, we find ourselves inevitably drawn to images of scantily clad attractive men and women that are supposed to somehow inspire us to purchase products they endorse. Sure, this attention-getting strategy is popular. But, is it effective?

The SKINNY on Newspaper Advertising


Using the paper is considered gospel by many people in business. Use it wisely and it can be a good tool.

Turn Your Ad Copy into a Goldmine!


Today, more than ever, it is crucial that your ad copy explodes the reader's curiosity. Are you interested in simple yet powerful ways to improve your ad copy so your readers will rush to action?

What Do People Really Need?


People need a nudge..... a Reminder....or reminders, with an "s". Most people need to be reminded more often than they need to be informed.

Design Your Own Newspaper Ads


Many people in business lay-out (design) their own ads. That old adage "If It Is To Be It Is Up To Me" prevails.

Take Your Radio Ads to the Next Level


Most small businesses do not have a high powered advertising agency to produce award-winning radio commercials for them. Most award-winning radio commercials win for the wrong reasons anyway.

More Resources

How To Write Super-Effective Ads and Sales Letters!
"The more things change, the more they stay the same". That saying couldn't be more true, especially when it comes to writing ads and sales letters.
The Internet and Beyond - 12 Tips on Writing Better Brochures
Every year thousands of online businesses fail. None of them begin with the idea they'll fail, in fact they have high hopes of success, but they fail all the same.
Why Would Anyone Want Your Business Card?
Do you remember how proud you were the first time you saw your name in print?Most entrepreneurs feel that same flush of pride when they gaze on their new business cards. That small piece of paper represents years of planning and effort and hard work and dreams.
Principles and Practice of Advertising - The Law Of Fusion
According to this law an observer does not analyze his feelings of agreeableness and disagreeableness, strain and relaxation, comfort and distress, so as to attribute them solely to their actual sources. No matter what the real source of discomfort, it colors all that we do or think at the moment.
Should You Advertise on TV?
When people discover my background in advertising,the questions flow. One of the most frequentquestions is "Should I advertise on TV?"I can't answer that questions until I ask anumber of questions first.
Advertising 101
Advertising has truly become a part of all of our lives as consumers, as business owners, as parents, as concerned citizens. We simply cannot escape from its presence no matter how hard we try.
Effective Promotions Through Local Classified Sites
Today's online marketplace is extremely competitive. People want to market their products and services with the most cost effective manner possible.
Bad Seduction - Advertising Techniques That Dont Work
I just read some advertising suggestions on an Internet marketing site that are beyond annoying. They are flat-out bad advice.
7 Essential Elements for Profit-Pulling Ads
Advertising will make or break your business. It is crucialto your success that you learn to write great ad copy.
Advertising Through Moms
Moms have a very powerful influence on what their families eat, drink, wear, do, and buy. Moms are not only the driving force behind their families, but also the economy.
Outdoor Sign
Many business organizations that needs to disseminate late-breaking information to a large number of people. Out door sign boards are the perfect solution for them that command the attention of all who pass underneath.
Advertainment is Sneaking Into Music, Movies, TV and More
The very name "advertainment" sends thrilling vibrations up the spine of anyone with marketing in their blood or communication in their genes. And it produces a strong shiver of disgust from many of my colleagues in the music industry.
Direct Mail Rules of Thumb
First and foremost - You should identify your target market. Target your direct marketing lists.
How To Create Instantly Compelling Ads Every Time
Use This Quick 3-Question Evaluation Process, So You Can Be Sure Your Message Will Sell!EVALUATION #1: "Well, I Would Hope So!" When you make a claim, don't think about it in terms of words coming out of your mouth. Think of it in terms of words entering your prospects ears.
Testing Headlines
A correspondent to AdBriefing, my monthly newsletter, has posed a very sticky question. How, she asks, can you tell whether a headline you have written is a good one?or not? What she means by this, I imagine, is whether the headline will actually help to make sales, rather than just act as a passing amusement to its readers.
How To Make Your Resource Box Sell
Ezine Articles - they're everywhere!And little wonder. They're one of the fastestways of building traffic to your website.
The Man With The Grasshopper Mind
The title of this article also happens to be one of the "20 Greatest Headlines Ever Written."Did you know, just changing the headline has been known to dramatically improve the effectiveness of an ad or sales letter by up to 1700 percent? Yes, headlines are that powerful--and that important!However, over the last few years, I've noticed a proliferation of badly written--or just plain weak headlines--both online and off!Particularly disturbing is the copycat syndrome.
Advertising: 10 Powerful Secrets To Help You Sell Your Ad Space Like Crazy
If you want to sell more ad spaces, you must read and use the secrets I am revealing here:1. Give your customers a discount when they spendover a certain dollar amount for ad space.
Push vs Pull Advertising
Push vs. Pull Advertising - Understand the Consequences for your Product or ServiceYou will save yourself a considerable amount of time and money if you first determine your product's (or service's) suitability for "pull" and "push" advertising.
Customer-Involving Signage and Selling
Here's some easy ways to create signage that will attract, not annoy customers (and local government agencies that regulate signage):1. Since movement always attracts attention, any banner, sign set of a pole that might move with the wind or electrically-turned sign will stand out from the static messages around it.

More Advertising Information:

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Marketing Messages with Add Zest & Appeal
Boring is one thing you can't afford to be when it comes to marketing your business. With more than 3000+ marketing messages pummeling consumers on a daily basis, you need to be more, and do more, if you want to be heard above the racket.
Boost Headline Believability With Specifics
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