How To Design A Custom Postcard Printing Project
A postcard printing project is a very popular marketing medium among business owners especially those who doesn't have too big a budget for the more glamorized marketing campaign. The postcards are not only cheaper to produce, they are also very flexible to distribute and send to your target clients.
When designing your postcard printing project, there's a word in design technique that you need to abide in: symmetry. Symmetry should be seen in all aspects of your postcard printing project. In fact, symmetry is what creates the balance in the design of your postcard printing piece.
Symmetry is the combination of the text and graphic images in your postcard printing project that provides the balance in your design. The balance then creates the smooth flow or transition for your target readers' eyes to travel the surface of your postcard printing project. A good design further directs both the balance and movement to allow your target readers to read and react to your postcard printing project even subconsciously.
To create symmetry in your postcard printing design, here are a few tips you can consider next time you do your postcard printing project:
Suggestion 1: Creating a rough layout for your postcard printing design will help smooth things out on your final design.
It's not good to see elements for correction or even you would want changes be made to your postcard printing design when you're supposed to be in the final stages of your postcard printing project. It only adds to the schedule and at the same time, your costs to correct again and redo your postcard printing design. In fact, it's downright stupid to do so at the end of your postcard printing design.
To save on costs and time, better to sketch a rough draft of your postcard printing design so you could already make changes even before you send your postcard printing project to your printer. Ask your postcard printing company for suggestions on the dimension and format for an even easier time.
Suggestion 2: A picture is worth a thousand words.
Graphic images and pictures are valuable elements to use in your postcard printing project. Think of your postcard printing project as your marketing medium to your target readers who are always on the go. They would be hard put to keep your postcard printing pieces if you want them to read more words than they can handle at a very short time. Try to keep your postcard printing text to a minimum and use your graphics and illustrations to tell your story.
Suggestion 3: Use neutral colors for your background.
It won't do you any good to use a background that would only clash with your images and text. It is also not advisable to use a background that takes the limelight out of what is really important - your postcard printing message.
Don't distract your target readers with flashy background that takes your target readers' eyes from your postcard printing images and text. Use neutral colors and be consistent with your shades.
Suggestion 4: Use easy-to-read text fonts and size.
The size and font type of your text are very important elements in your postcard printing project. Make sure that your target readers are able to read your postcard printing message with ease. Although many would be attracted and delighted with different dynamic fonts, it doesn't mean that they would be able to read it, too.
Stop distracting your target readers from what is important. Let them read and understand your postcard printing message without having to sift through all the glitter and glamour of your elements. Your postcard printing piece need to stand out; but don't overdo it.
The rule of thumb when designing your postcard printing project: make it attractive and yet still able to communicate effectively your postcard printing message to your target readers. That's what counts in the end.
For more information, you can visit this page on Postcard Printing.