Personalized Promotional Products — Do They Really Work?


Author: IDBranding

Marketing has taken giant leaps and bounds towards future. With newer companies entering the market, marketing practices are constantly evolving. New advertising professionals are coming up with bright and fresh ideas that can make a campaign hit - the only wait is of a company that can invest so much money! Mid-sized companies lag behind than the rich ones only because of marketing. Since they lack budget, they cannot do much to increase their brand visibility. That's where personalized promotional products come in.

Promotional products are a cheap way to promote a brand. They can serve many purposes at a much cheaper rate. If you are advertising anywhere, make sure you include personalized products as a part of the marketing mix. They won't cost your company much, but will surely increase brand visibility, provided you know how to use them. Yes, that's true. Unless you know how to use the promotional products, you cannot win over your customers. Timing is pretty essential, and so is market research. You need to research about the likes and preferences of your target audience.

There are a lot of ways to make promotional business products work. They can increase your brand visibility, awareness, and favorability. Let's see how:

  • Use social media : We know that social media is the in-thing now, and the best part is that it's free to use! You can create a Facebook page, and start an activity wherein you announce winners every week, and each winner gets personalized products. The best part is that such activities can engage a lot of users, and probably garner you a few customers.
  • Distribute something on special occasions : So it's your company's 50th anniversary? Or your company won the 'Best Employee Retention' Award at the Annual Corporate Guild Awards? Whatever be the reason, you can celebrate by giving branded promotional products. If you win an award, you can thank your customers for your victory by recognizing their contribution in making you the top! Make sure the occasion is worth it!
  • Create special clubs : You can probably create clubs like 'Children's singing club' which provides free singing training to the kids of your employees once a week. You can give customized t-shirts to all those who enroll for the classes. When these kids wear such merchandize and go out in the locality, other kids are bound to notice them. And when more than 2 people have such customized tees, they start feeling a part of an elite group, and thereby attract other kids to follow suit. Your popularity can surge!

Your promotional products can work very well in making you achieve brand recognition, awareness, and sales. The key is to know where to distribute them, and how to distribute them!

About the Author

ID Branding is an Australia's one of the leading promotional products company. ID Branding Specialises in Promotional Keyrings, Promotional Merchandise, Promotional Wristbands, promotional magnets, Lanyards etc.


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