Advertising Information
Changing The Way You Advertise
One of the clients I work with has only had a website for a couple of years now. When we first set his website up, he was just about to place ads in all the local phone books. Knowing this, the first thing we did was get him a domain, so he could go ahead and put it in the ads. Of course, the site was done in plenty of time for the actual release of the phone books.
The Success of Pixel Marketing Proves that Small is Beautiful
Advertising space on the web has typically been sold by the banner and by the click. Now, thanks to a hot new concept called pixel marketing, it's being sold by the pixel. That's right. Just when you thought there was nothing left to sell, the web has profitably parceled into blocks of pixels that advertisers are snapping up to promote their brands.
Information Elements of an Effective Business Card
Many multi-million dollar deals begin with the exchange of business cards. The establishment of a trusted business relationship go through the stage of introduction, customer acquisition, and customer retention.
Your Best Tool - Your Business Card
Instant communication? Palm Pilots, laptops, cell phones, instant messaging devices - of all the communications tools out there, the single best one is still the business card. With it, you instantly communicate your name, your business, your contact information and, with a little design capability, your personal style.
High Impact Headlines
The headline of an advertisement is perhaps the most important component for it is this that either draws the attention of your reader or repels it.
How to get the Size of your Advertisement Right
The size of your ad is a vital decision, for if you try and squeeze too much into a small space to save money then you run the risk of having fewer people read your ad, and dramatically reducing your response rate. Conversely, if you use a quarter page to say what could have drawn as much attention with an eighth, then you are wasting money.
What to do When Your Advertising Doesn't Work
All too often I have heard clients say "Advertising doesn't work for us" after a single appearance of their ad - sometimes even after trying only one media.
The Art and Science of Trade Show Budgeting
Figuring out what to budget for trade shows as part of your overall marketing is as much an art as it is a science. The artistic side relates to the communication of a message that hundreds or thousands of attendees will understand and act on. The scientific side focuses on ROI, how many prospects must you reach to realize a payoff for your effort.
Running Effective Advertising Campaigns
It certainly pays to have professional help when it comes to running advertising campaigns, but with some tips and good creatives, you should be able to run your own advertising campaigns effectively.
Increasing Your Sphere of Influence
Word-of-mouth advertising is one of the cheapest and most effective types of advertising your company can invest in, but how do we generate this elusive type of advertising? Most experts in the area will say, "Get out and 'network'." So we go to a Chamber of Commerce meeting with dozens or even hundreds of other people trying to promote their company or service, and we attempt to promote our company or service as well.
5 Powerful Rules for Writing Advertising that Sells!
As you begin to write your sales copy for your advertisement keep one thing in your mind...Everything you put into the must point out a specific benefit to your prospect.
How to Build an Empire With Business Cards
Most business owners don't realize the importance of using a simple business card to generate tons of customers. It simply does not matter what kind of business you are in, you have to utilize this primitive business technique in order to grow your business fast.
Image and Branding Advertising-Get over it or Go Broke!
Out of 100 products, 90 never get past the initial development and testing stages, of the 10 that do 7 will fail in the market within 3 years.
Advertising Made Easy, and Cost Effective
In today's market, anyone in business knows that advertising is the backbone to the success, and without it, you are "dead in the water". Even with the greatest product on the planet, a product that you know everyone needs and wants. Without advertising, it's just an idea, going nowhere.
Promotional Pens: Writing Your Edge in Business
Pens are used by almost everybody, from students, professionals, housewives, company executives and virtually any type of job. Therefore making a promotional pen that contains the company logo, a product name, a company design and any marketing idea that a company wants the public to see is definitely effective.
Cheap Ad, Cheif Trade
Just a child then, when television broadcasting had begun in a makeshift studio at Akashvani Bhavan in New Delhi. A low power transmitter and 21 television sets were used as foundation stone for this globalize television broadcasting in 1959.
Small Business Marketing Tip #2 - Return To The Roots Of Advertising
Gravitational Marketing is about returning to the roots of what advertising is really all about.
The 12 Reasons Why Most Ads Fall Flat On Their Face Costing A Fortune Instead Of Making You Money
1. You think you need 'Image' or 'branding' advertising because that's all the so-called 'top guns' use in their advertising. You don't use direct response advertising they don't and you'd think they know best.
Smart Advertising That Will Skyrocket Your Business Profits
Here are the basic steps of marketing & advertising you must know & use, if you want to make huge profits in your business.
What If Advertising Was Illegal?
What if advertising was illegal? What if it were taken away? What if our nations media charged for their content and news instead of delivering it free and collecting from advertisers? You might be surprised how close that came to be back in the olden days. Thomas Jefferson once said that all advertising was misrepresenting and lying. He indicated if it were not for the news in the papers the whole thing would be a lie?
White Space, Profit Space
This is a fascinating principle about optimising your white space - and you can take that as metaphorical or as practical as you like.
Rebel With A Cause: Most Advertising in Existence Is, In Itself, A Detriment
Howard Luck Gossage, dubbed The Socrates of San Francisco, believed that "most advertising in existence is, in itself, a detriment to the industry."
How to Avoid Failure in Your Small Business Advertising
Small business advertising shouldn't be done like most of the advertising you see on T.V. ... or hear on the radio. There ARE exceptions, of course. But for the most part, small businesses shouldn't do much of the following:
8 Creative Techniques for Small Press Advertisements
What is really important when you're advertising alongside others on a single page, is that you appear different to everyone else yet remain consistent in your own approach.
What Should Your Business Card Say?
Are you planning to start your own business? Do you work from your home? Are you employed at a company where you have a specific job title and function? If any of these are true or if you want to offer freelance services to the community, a business card may be one of your first steps in making others aware of your goods and services.
Marketing Metrics: The Science That Makes the Art of Advertising Profitable
Would your sales increase if you got more leads, prospects, callers, or visitors coming to your business? Wouldn't it be exciting if there were a way to achieve this while reducing your marketing costs at the same time? Well, there is a way and I'm going to share that with you right now.
Secrets of Successful Yellow Pages Advertising
Year after year the yellow pages are full of ineffective ads. Follow these sure-fire tips to better your response and get more for your advertising investment.
Creating Attention Grabbing Headlines
Headlines play a crucial role in the success of your business. Your subject line must get your prospect interested enough to read your copy! An effective headline, whether in an email, ad or book, will literally force your potential customers to want to learn more.
The Forgotten Advertising Medium
Too often those of us that own an online business forget that there's another advertising medium that business owners have been using for years, with excellent results.
What Smart Advertisers Are Doing About The "TiVo Problem"
Broadcast advertisers, who use television, are seeing dramatic reductions in their ad results because of a four-letter word-TiVo. In some ad agencies one can sense that TiVo really is a four-letter word in the most derogatory sense. This reporter decided to follow the actions of what such advertising giants as Ford Motor Company and Shimano are doing creatively to solve the TiVo problem.
How to Dominate Other Yellow Page Ads
What I'm about to reveal to you is "classified" information. Top secret stuff.
Getting Your Fundraiser Publicity
How well your fundraiser does will depend on how much publicity you can attract. Your community should be made aware of your fundraiser, so they can help raise funds and increase your results. If your community doesn't know about the fundraiser you are hosting, who is going to show up?
Offline Ways To Promote Your Business
If you are trying to promote your business now, you can move in one of two directions:
Marketing and Advertising - How Much Should You Be Spending?
Whether you're a startup or an established small business, one of the toughest decisions that you will make is how much money you are going to spend on your advertising and marketing communications. Prospects need to be acquainted with you, need to know what you do and how your product or service will benefit them. They need to know where to find you, and how to contact you. But how much should you spend to get that word out?
What Does the Point of Diminishing Return Mean?
Advertising, what does the point of diminishing return mean?