Advertising Information


Light up your Business with Neon Signs


You need to be a perfectionist in order to be successful in life. This is more so important if you are a businessman. You can never be satisfied and complacent with what you have achieved so far and you should always aim higher and expect more to be successful as a businessman. It is the same case with every businessman.

Brand Strategy — the difference between Brand Image and Brand Identity


In an ideal world, there would be no difference between your organisation's brand image and brand identity. What you see is what you get. Simple.

Why Logo Design is Importance for Schools and other Education Institutions


The schools have many purposes to serve with multiplicity of logo designs. They require different designs for different purposes. The big and professional logos as well as small and meaningful school logos have definite purpose behind.

Neon - the Promising Marketing Tool


Now advertising has become common within the field of promoting business. There are many ways of advertising however the foremost economical way of advertising is by neon sign. These neon lightweight sign incorporates a fluid lightweight which can shine even from distance. These lights are mainly for attracting customers or purchasers to your store. Otherwise of advertising is by LED signs.

Effective Poster Advertising Guidelines


Poster advertising has been around for centuries. It's one of the traditional advertising mediums. It has turned out as more attractive with advanced printing techniques and colorful graphics. It attracts more potential customers and makes your brand stand out in the marketplace.

3D Animation Studios Add a Whole New Dimension to Art


The creation of 3D animation has truly taken the perception of the field from a youth entertainment medium to a sophisticated, complex process with virtually limitless prospects. And, as technology continues to evolve, so will 3D animation studios, bringing us into a whole new era of colorful virtual clarity.

Graphic Design Gives Your Clients a Reason to Stay


Graphic design has been a trend not only for social networking but also for businesses. This is used for advertising and promotion purposes. It is business with a splash of creativity. Graphic Design Birmingham helps you and your business grow in every way possible.

Popfax.com Internet Fax is developing indirect sales via partnerships


Popfax.com, provider of professional fax service worldwide has launched its new partnership program aiming at developing an important indirect sales force.

Using CD Mailers To Leverage Your ROI


Research has shown that when you combine direct mail with optical disc response rates are proven to explode!

Support Your Local Mailhouse


Save time and save money by using a Mailhouse for you mailings. If you weren't a believer before reading this article you will be one afterwards.

Opportunity Seeker Mailing Lists: Should You Use Them?


The term "opportunity seekers" has become a buzz-word among direct mailing. multi-level marketers and entrepreneurs, but is using this list strategy steering them down the wrong path?

Pimp Out Your Postcard


There are a lot of ways to add bells and whistles to make your postcard mailing standout from the crowd.

Attract More Business with Magnet Postcards


Keep your name in front of consumers for a weeks and months by making your Magnet Postcard indespensible to them.

Timing Your Direct Mail


How to make sure your Direct Mail gets in home on the dates you want it delivered.

Five Ways to Achieve Accent Neutralization


Thinking of getting an MBA? Moving to a new place or just preparing to do some tourism, while you perfect your English and get to know the habits of the country? Nevertheless, before packing your suitcase, here are various guidelines that are going to assist you to sound like a real American as soon as you arrive.

Direct mail marketing postcards


Direct mails have been a prominent and popular marketing gimmick for many years. To get their message across, marketers have used direct mail marketing for decades, so, it is a proven and good marketing channel.

Mailing Lists - Part 2 of 5 - Geographical Parameters


How to determine how far to go out geographically for a mailing. What discounts can I receive through USPS Entry Discounts?

Postcard Power! How To Instantly Generate More Business With Powerful & Inexpensive Postcards


Postcards can be valuable marketing tools for any business. Here are a few ideas that will help you get the most from your own postcard marketing campaign.

Oh, the Mistakes Spokespeople Make


Question: What do many new spokespeople at technology companies have in common? Answer: they make similar mistakes and fall into similar traps.

How to Use Magnetic Marketing to Massively Multiply the Results of Your Advertising


It works without fail, every time. It can work with everything you are selling or promoting. It works on the principle of giving before receiving, and of offering more in value than you are getting in cash.

Are Paid Surveys a Scam?


The truth is, you CAN actually get paid to take surveys online. But most of what you see advertised online are not really paid surveys.

Advertising Agency Software


There are many different types of software that an advertising agency needs to conduct business efficiently. Here are some examples of tasks that can be supported by software that is currently available to agencies:

What Is The Big 'R' For Marketing Your Business ?


Successful businesses have many things in common, today we'll look at the big 'R'of recognition and how a digital advertising network may help.

Ezine Advertising - Simple Techniques to Drive Traffic to Your Site


The beauty of ezine advertising is that it?s the most targeted form of advertising on the internet.

Finding Keywords - For Adwords Publishers


If you advertise with adwords you have probably realised that with recent changes to their system, the crowd at google have made it very difficult to maintain a profitable adwords campaign.

Ezine Advertising for Home Based Business


Have you ever considered ezine advertising for your home based business? If not, you're truly missing out on some valuable exposure to your business.

Use Your Time And Dollars Wisely On Advertising!!


As a business owner, every dollar you spend is a dollar right out of your pocket. This affects your profit margin and revenues.

Advergames Build A Unique Brand Experience With Consumers


In an age of Tivo, iPod, Podcasts, and Xboxes, today's consumers are turning from traditional media to new forms of electronic entertainment, making them increasingly more difficult to reach through traditional advertising mediums.

Get Paid to Drive Your Car


What's the Deal? It's quite simple. Big corporations are always looking for new ways to promote themselves.

How to Achieve Google Adwords Success - Part Two


Are you using Google Adwords to bring in additional, quality customers? Do you know the seven steps to Google Adwords success that enables you to crush your competition and reel in the customers on twenty four a day basis?

A Great Way to Advertise


One of the key essentials when it comes to making you and your business successful is advertising.

Free Internet Advertising - Internet Forums


Free Internet advertising is sought after by most Internet marketers and one readily available source of free Internet advertising is the Internet forum. For Internet marketing novices, I'll briefly explain how free Internet advertising is obtained from Internet forums.

What Not to Display on Display Signs


If you are promoting a product and you are doing some advertising with displays, don't allow for your customer to know everything. Otherwise, they won't have a reason to call you, or come visit you.

Internet Advertising Options


Your online business will likely require more advertising than a contemporary business downtown, yet some new to the world of online business do not spend the time and money to advertise their business appropriately and are, in turn, losing money.

3 Elements to a Deal-Sealing Classified Ad


Have you ever wondered why your perfectly fine classified ad fails to attract the attention you desire? There should be dozens - no, hundreds of perspective buyers swamping your e-mail inbox with offers.

Profiles of the Powerful: Advertising Exec Dudley Fitzpatrick


In a sense, the entrance to SFGT is a window into the person who leads the company, Dudley Fitzpatrick, CEO.

Profiles of the Powerful: Advertising Exec Steve Grasse


After ten minutes with Ed Tettemer in the offices of the agency he founded with partner, Steve Red, you begin to understand the agency's passion for excellence. After an hour with Ed, you begin to understand the intensity of his personal passion. You begin to understand it but I have a feeling that, even after days and days of exposure to him, you probably wouldn't get the whole picture.

Postcard Power! How To Instantly Generate More Business With Powerful & Inexpensive Postcards


Postcards can be valuable marketing tools for any business. Here are a few ideas that will help you get the most from your own postcard marketing campaign.

Oh, the Mistakes Spokespeople Make


Question: What do many new spokespeople at technology companies have in common? Answer: they make similar mistakes and fall into similar traps.

Marketing to Multiply Results of Your Advertising


It works without fail, every time. It can work with everything you are selling or promoting. It works on the principle of giving before receiving, and of offering more in value than you are getting in cash.

More Resources

Online vs. Offline Advertising
Let's face it. Email marketing and publishing have becamevery popular tool for promoting your business, especially in theUSA.
Testing Headlines
A correspondent to AdBriefing, my monthly newsletter, has posed a very sticky question. How, she asks, can you tell whether a headline you have written is a good one?or not? What she means by this, I imagine, is whether the headline will actually help to make sales, rather than just act as a passing amusement to its readers.
Driving Customers to You - Your Car as a Marketing Vehicle
You can turn your vehicle into a rolling advertisement. Costs start at just a few dollars, and you can put your business name, slogan, phone number and web site URL in front of thousands of potential customers while you are driving along the freeway, stuck in traffic or even while you are parked.
How To Make Your Resource Box Sell
Ezine Articles - they're everywhere!And little wonder. They're one of the fastestways of building traffic to your website.
Mobile Detailers; Customer Window Displays
Mobile detailers have all types of customers, many of whom are self-employed. We know that these customers love their automobiles as most Americans and therefore love the services we provide.
The Only Bad Advertising Is No Advertising - Or Is It?
Depending on whom you ask, you will get told many "truths" about advertising. The question I have for you today is this - "Is the only bad advertising, no advertising?"Before we begin, it might help us to agree on what advertising is, so here's one definition:"Advertising is the non-personal communication of an individual's paid persuasive information regarding products, and or services via various media.
Media Savvy - Media Skills For Rural Women
The ability to lead, persuade and influence are integral skills for effective leaders. The capability of telling a story that inspires, motivates and informs is an essential part of this process.
The Not-So-Hidden Persuaders: The Power of The Media Upon Us All
In 1957, a perspicacious young journalist from Pennsylvania named Vance Packard wrote a book called The Hidden Persuaders. It was meant to explain to the public at large why they buy the products they do and to warn them about the psychological aspects of consumer appeal that lie beneath the levels of consciousness.
Is Advertising Art?
Oh Grand and Glorious Southern Guru, I am perplexed. What ails thee, my peabrained little grasshopper? My sleep has been short, my walls have been climbed, my hair has been pulled.
10 Reasons Why Your Company Needs Custom Invitations
I am always amazed when I hear about companies who spend tens of thousands of dollars organizing a make-it-or-break-it company event designed to celebrate a company milestone and/or impress prospective customers. Sometimes these events have big contracts or sales at stake! Yet, often planners will fall short on the most critical aspect of planning the event-the invitations! After all, before a client steps foot into your venue, or even confirms attendance, the invitation sets the tone and leaves the first and most important (and lasting!) impression!Have a look at this compelling list of "10 Reasons Why Your Company Needs Custom Invitations".
How To Track Your Advertising Like A Hawk
Tired of pouring endless money into advertising? Do you wonder which ads are "REALLY" working for the business you manage? Would you like a bullet-proof system for capturing the results from your advertising and marketing? Below are three concepts that will enable you to track your advertising and marketing like a hawk! Really, it's that simple!Developing a tracking system: As a business owner/executive/manager, you need an efficient way to record and evaluate the results from your advertising and marketing programs. To get started, you will need a "prospect card" which includes a list of ALL the places you advertise and market your company.
Pros and Cons of Establishing an In-House Ad Agency
There have been several ads promoting books and reports on thissubject, or included as part of the contents in several mailorder books stating: "SAVE UP TO 17% ON ALL YOUR ADVERTISING" It's legitimate, practical and effective, but like so many otherpromises, there are pros and cons involved. The pros are fairlyobvious.
10 Tips For Writing A Profit Producing Ad
1. You can get ad copy ideas by studying similar product's advertising material.
The Ultimate, "Must-Have" Home-Based Business for YOU
The Ultimate, "Must-Have" Home-Based Business for YOU aUnderemployed, Unemployed, or Industrial Age IndividualAllow me to educate you on the issue of job security andpaint you a picture of what the aftermath can be if youremain comfortable at your regular job. Job security is anold-fashioned term that claims the longer an employeeworked for a particular company, the more precious thatperson became.
The Skinny on Billboards
Several years back the billboard people put a bigpicture of "Sharlene Wells, Miss America" onbillboards all over town. She was everywhere.
Forgot The Ad Budget? Dont Panic!
Bob is excited about his new business. He secured funding.
Your Eye Catching Publicity Flyer
Your website is done, your business cards have been delivered, and your brochure has received accolades. In the promoting department you have everything you need, right? Well, there is one item you lack and by having this item in your arsenal it can be a dealmaker for you.
7 Questions to Ask Before You Advertise
Most business owners and managers keep a fairly close eye on their marketing budgets.And nothing throws a budget out of whack faster than advertising.
Moving message Sign
Moving Message Signs are a unique, attention-grabbing way to communicate and motivate. They are used for eye-catching shop-front or under awning advertising, promotions of products or services, directing and/or welcoming customers, displaying safety and emergency information, directing customers to specific service areas or entrances etc.
Create Your Own Business Cards, Part 1
In this lesson, we will create a business card, using Microsoft Word. I created a new template for my business card.

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When used effectively, classified ads can be one of the quickest and most inexpensive ways to increase your sales. A well written classified ad can generate thousands in sales, yet could cost you pennies to write and run.
Direct Mail = Your Money, From Printer to Mailbox to Trash!
I did a quick, very unscientific survey of 25 of my friends. I asked them to put the mail that they do not open or read in a specific trash bag.
Non-profit Coupon Books and Coupon Mailers for Small Businesses
Many groups like the Chamber of Commerce, ASB at the local high school, etc. will ask if their members can get a discount if they shop in your store or use your service.
Send em to the White Pages
Your business is listed in the Yellow Pageswhether you buy an ad or not. Your business islisted in the Yellow Book and the other phonebooks, too, no purchase necessary.
Write Attention Getting Advertisements
The most important aspect of any business is selling the product or service. Without sales, you aren't generating any income and your business will die.
In Advertising Bigger isn't Always Better
If you have been following the recent advertising news you will notice that more and more major advertisers are looking to smaller ad agencies to handle their campaigns.Is it because they feel bad? Is it because they are cheaper? Or is it because they see the level of creative talent of smaller agencies?Lets take a quick look at why this is happening and how this is good for the consumers and the advertisers.
Information Gathering & Delivery May Never Be The Same!
Give Us The Bottom Line!If you are like most people, you may have skipped down to the bottom to see how much we charge. Well we don't! That's right, the free customized information product we give away is totally free.
Ads Dont Sell - People Do !
More about advertising by BIG Mike McDanielAdvertising is not a substitute for good salestechnique and superb customer service. Insertingan ad in a handy newspaper to call attention to aline of goods will not sell those goods unless youcan back it up with intelligent, well directedsales efforts in the store.
4 Ways to Double the Power of Your Business Cards
Sure, everyone needs business cards. But why not make your business card do double or triple the work of an average business card.
What Colors Make Your Services Most Attractive?
This information is based on the principles of Laws of Attraction, Law of Allowing and Law of Deliberate Creation. And the Universal Laws of Energy (like attract likes) proven by Quantum Physics.
Pros and Cons of Establishing an In-House Ad Agency
There have been several ads promoting books and reports on thissubject, or included as part of the contents in several mailorder books stating: "SAVE UP TO 17% ON ALL YOUR ADVERTISING" It's legitimate, practical and effective, but like so many otherpromises, there are pros and cons involved. The pros are fairlyobvious.
Mortgage Marketing - Broadcast Advertising vs Direct Advertising
Do you know how to design and deploya marketing campaign?Even if your ad budget is small you should still plan and measure the results of you advertising. This process is the key to your ultimate success.
Advertising Copy: What's Really Important?
You labor long and hard trying to create the perfect advertising piece but only about 20% of your copy is going to get read. The rest will simply be scanned.
For All Those People Who Struggle With Benefits and Features
For Everyone Who Has Ever Struggled Sorting Out Benefits From Features - "SWAT Them!"SWAT is not actually an acronym. It is a compaction of the question "so what?"You see, one of the biggest problems that even experienced copywriters and marketers fall into is being clear on what benefits their product or service actually delivers to their customers.
Juice - Scam of the Decade or Opportunity of the Century
If you are an ardent web surfer and MLMer like I am, then I am sure you would have seen the sales pitch "Give away free broadband and earn £27 GBP each time". Depending on which side of the fence you are, this product is either God's gift to freebies enthusiasts, MLMers and all paying ISP subscribers or it is the biggest scam yet, bar none.
Cable Ads 5 Bucks!
Cable has grown from 13 houses connected togetherin 1948 to coverage of nearly 70% of allhouseholds in the U.S.
Advertising Inserts
One of the best and easiest ways to advertise without having to worry about shelf life of those who would most likely use your services or buy the products from your small business is to use inserts in your local newspaper. A marketing piece might also be to insert our flyers in the daily newspaper.
Small Business Image
The single easiest way to increase sales is to look professional. People believe what they see.
Business Plan Appeal - Five Rules For Writing Attention Grabbing Headlines
The success of a business plan stands or falls on its ability to get potential investors to take a moment to read it. Nothing works better for doing this than well-written headlines designed to interrupt and engage investors.
The Skinny on Billboards
Several years back the billboard people put a bigpicture of "Sharlene Wells, Miss America" onbillboards all over town. She was everywhere.