Advertising Information


Creating a Buzz on a Budget


When starting a new business most people are trying not to overspend. So one of the places they cut back on is in advertising which is actually very important when starting a new venture.

Classified Ads - Pros and Cons


The job search has one more face: now you can place your ‘position wanted’ ad on Internet message boards or in classifieds. Of course, placing ads in the classifieds is nothing new. Again, it is not without its share of pros and cons. But, now the hot point of discussion is the advent of help wanted ads on the Internet and their pros and cons.

Writing a "Killer" Headline - Your Headlines Have been Killing You!


Ok, you want to outsell others! You want to succeed where others are failing! You want to heap tons of money into your bank accounts after each month’s online business venture! One major powerful tool which you have been ignoring is the “KILLER” headline.

Advertising: Relationships vs Business Decisions


Successful businesses know the importance of building and maintaining good working relationships, whether it is with partners, employees, business or trade organizations, the government, media representatives, vendors, consumers, or the community at large.

Brochure Printing That Works


A successful business strategy is often defined by a good advertising and marketing plan. Look around. Any venture that lacks the proper come-on to customers is almost always doomed to fail.

Run Your Newspaper Ads Cheaper Than Everyone Else


Several weeks ago I had an absolutely fascinating conversation with a newspaper advertising expert.

Why Brochures Suck


It seems like not a week goes by that I don't get a small business owner who wants my help with their brochure. They need help with the copy, with the design, with the layout -- all of it.

Promotional Embroidered Products That Rock


Promotional embroidered products are items or products given to the public, free of charge, to hopefully increase sales or promote interest in a product or a business. An example of some embroidered promotional products is:

How to Use Google Stocks With Google Adsense!


Google currently has the most talked about stocks in the whole market. Everyone is puzzled of how it manages to have so many supporters worlwide. Actually it's quite easy to understand why google stocks seem to be doing quite well. First it's reliability has it's trustees knowing that this long term investment will pay off, it's a widely know fact that Google Stocks have virtually no chance of ever havingno value.

Craigslist: Marketing for the New Millennium


If your customers utilize the classifieds to connect with you, do they use Craigslist? More importantly, do you? Since the service is free to almost everyone, you probably should use this form of Internet advertising even if you turn up your nose at conventional news ads.

How Digital Stock Photos Mean Sales For You


Many of the images you see everyday in magazines, direct mail materials, and commercials are filled with digital stock photographs. Stock photographs are those taken by professional photographers and then distributed to users for a fee.

Million Dollar Text Link Sites: A Word Is Worth A Thousand Pictures


Million dollar text link sites are getting ready to explode all over the internet in the next few months and it really doesn’t take much imagination to realise that this could be the start of something big following in the footsteps of the milliondollarpixel sites that were the recent rage

Yellow Page Ad Design: Does Adding Color Make Sense For You?


You know Yellow Page advertising isn’t cheap. But you probably also know that a high-performing Yellow Page ad can pay for itself ten times over.

The Best Advertising Money Can Buy is Absolutely Free!


If your business involves selling a service, such as consultancy, you might find blatant advertising is counter-productive. After all, no-one wants to hire someone to help make their business more profitable when that other person is so obviously hungry for money!

Designing Ads? Remember the Reader


When you are creating advertising design for the newspaper, magazine or direct mail, what do you think might be one of the most important considerations?

Repeat Business And How To Get It


It has long been acknowledged that it is easier and cheaper to get more business from your existing customers than it is to get any business from somebody who has never done business with you.

Classifying the Classifieds


Many small business owners dismiss the classified ads, focusing their power instead on larger ads or other sources. However, I think the classifieds offer a number of opportunities, even in this growing digital world.

Be Single Minded


You’ve read about the importance of being courageous, rebellious and imaginative. These are all vital ingredients in an effective advertising campaign. However, they must be tempered with the most important ingredient of all—strategy.

Radio Or Television - Is One Better Than The Other?


Making the most of your media efforts is important to every organization. Even more important is maximizing your profit potential when advertising through radio, television, and other methods of exposure.

Get the Word Out With a Smart Printing Campaign


If you have a product you need to move or a web site that needs promotion, there are great ways to achieve the goal without breaking the bank. One of the best solutions is a smart printing campaign.

Competition in Advertising for the Customers Interest


Good marketing and advertising is not easy for small business on a small budget however it can be done with the proper strategies. There is a lot of competition in advertising for the customer's eyeball and interests.

Does Your Advertising and Marketing Talk to Your Customer?


It is paramount that your advertising and marketing in your company that you put out into the public talks to the customer. So often, small business brochures and advertising talks about the company and not about what is in it for the customer.

Designing Flyers for a Mobile Car Washing Business


When designing Flyers for a mobile car wash business it pays to consider the quote; Keep It Simple Stupid! There are a few other things to consider as well. Your phone number should be at the top and bold.

Advertising Brochure Designs


So often, new business people will print custom designed threefold advertising brochures to give to new customers

Vonage Commercials; Case Study


Perhaps you have seen the Vonage commercials on TV, as they are very entertaining and fun to watch. They are similar to Americas Funniest Home Videos. The tagline is always the same; Stupid Things People Do.

Funny Ads: CBS Egg Logos And More


Imagine preparing your breakfast in the morning - bacon… eggs… toast… and right there in front of you, a reminder to watch The Amazing Race on CBS. It can happen

Ego and Advertising Do Not Mix


So often when small-business people design their advertising or their glossy three full-color brochures they do way too much bragging. It is if they are trying to impress themselves with all of their achievements.

Advertising Balloons – Pretty and Effective


There was a time when balloons were nothing more than kid’s toys but now they are used for so many different things. One of the most popular uses of balloons is for advertising. Advertising balloons are popular for so many reasons but the most important one is that people notice them.

Power of the Press Release


Wouldn't it be great to have a huge crowd of people lined up outside your business waiting for you to open the doors--like when they release the newest Harry Potter book, or when the summer's hottest new "blockbuster movie" premieres?

Advertising Balloons


As a consumer, you probably have been in contact with different forms of advertising. Like most people, you have grown tired of the usual advertisements and commercials that seem to assail you anywhere you turn.

Beer Commercials


Beer is one of the oldest beverages humans have produced, dating back to at least the 5th millennium BC. Beer is even part of the recorded history of ancient Egypt and Mesopotamia. At the turn of nineteenth century, beer commercials were aired on radio and TV.

Rent Your Advertising Balloons


Advertising balloon rentals can help provide you with an affordable promotional campaign for your business. Advertising is very important in order to establish business relationships with prospective customers.

How High Soaring is Your Promotional Scheme


The emergence of balloons comes from a long series of evolutions from the time it was made out from animal parts of bladders, intestines, and stomach. The introduction of rubber in balloon making credits back to 1824 by British Professor Michael Faraday when he made experiments for use with hydrogen at the Royal Institute, London.

Principles and Practice of Advertising - The Law Of Fusion


According to this law an observer does not analyze his feelings of agreeableness and disagreeableness, strain and relaxation, comfort and distress, so as to attribute them solely to their actual sources. No matter what the real source of discomfort, it colors all that we do or think at the moment.

Principles and Practice of Advertising - The Law Of Feeling Tone


It is generally true that associations accompanied by pleasantness tend to be reinforced and more permanent, certain, and strong. Associations accompanied by disagreeableness tend on the other hand to be weakened and inhibited, and to disappear more quickly.

More Resources

Can I Write and Print My Own Business Brochures and Business Cards?
If you have a computer and a printer, preferably one that can print in color, then you can make your own brochures and business cards that are very professional-looking! Be sure to use good quality paper (that is available at any office supplies store like Office Depot or Staples) for anything that you are going to hand out or send to potential customers and clients.Writing Text for Your Brochure and Business CardThe very best thing to do is to get a few examples of business brochures and business cards, preferably from the same type of business as the business you are starting.
How to Create Ads that Sell with Little Effort
One of the main problems people find withmarketing, is the actual selling.How can you create ads which sell?Well there are tons of articles, and payfor e-books to help you create ad copy, butthere is a free and easy way to createyour own ads which sell, sell sell.
Lamination of Signs
I suspect that everyone has an idea of what lamination is even if you have only seen it in passing. Restaurant menus are a common example.
Giorgio Armani: A Persuasive Campaign
Lets examine the use of Giorgio Armani Company's advertisements for a persuasive campaign. My reasoning is because the company is separated into several different divisions, while each tries to sell their product, the advertisements must maintain an overall company image.
Avoid The Big Advertising Mistakes
Is your advertising copy getting the results you want? If not, look at your current marketing to see if you're making one of the major copywriting mistakes:Selling features instead of benefits. Telling your customer that your "fabulous new ALF-400 comes complete with AeroScan and BandControl technologies!" doesn't actually tell them anything.
Not Another Calendar! - Choose Advertising Specialties That Sell
As I was searching through a kitchen drawer the other day, I found dozens of pens, pencils, letter openers, sticky-note pads, oversized paper clips, rulers, dental floss, calendars, magnets, whatsits and thing-a-ma-bobs, each with the name of a business on the front. In looking through my "collection" I discovered some things I love and use and others that I can't imagine why I picked them up.
Advertising Costs Getting Too High?
Everyone knows that advertising is essential to growing a business. One problem that small business owners have always faced is the high cost of marketing.
Custom T-shirts -- Put Your Company Logo on Cotton!
An effective way to gain company recognition is to order custom t-shirts with your company name, logo, phone number, and other important information on them. You can use customized apparel to outfit your employees as well as to contribute a sense of professionalism and reliability to your company.
Add More Pizzazz To Your Ad For More Profits
I recently completed a Marketing Makeover for an Adthat wasn't generating results for the owner of a Piano Tuning Business.Here is the original ad:========================================A BETTER PIANOA well tuned and adjusted piano is a beautiful instrument.
Localized Advertising - Door-to-Door Ad Distribution on the Fly!
Have you ever had to distribute door-hanger advertisements for your business?
7 Essential Elements for Profit-Pulling Ads
Advertising will make or break your business. It is crucialto your success that you learn to write great ad copy.
Predictions for 2010
2005 puts us at the mid-point of the first decade of the new millenium. What will things look like at the end of the 1st decade of the new millenium in the world of advertising? I thought I'd project where the ad industry is headed and what 2010 (or sooner) might look like.
Diamonds Are For Evil
The task of executing successful advertising campaigns for products made exclusively for women is understatedly tempestuous. Any Average Joe consumer would relay the message that feminine product commercials put him under a great deal of stress and discomfort.
Why Your Ads Aren't Working
The president of a manufacturing company recently asked me, "Why isn't my advertising working?" Have you ever been asked this question? Have you ever asked it yourself?Like most marketing communications questions there are no simple answers. After all, communication is a high level activity.
Imaging Isnt Everything
Many home improvement contractors attempt to use advertising to expand their client base and increase profits. Whether it be yellow pages, mailers, ads, or valpak; for many it's a total waste of time and money.
Promote yourself on radio for free
Unless you have become extremely popular in your personal or business name, you likely need all of the marketing and promotion you can get. Now, you may say, of course, I'm aware of this, but who has the money? This a good and fair question.
What Happened? Troubleshooting Poor Response from Ad Campaigns
Too many small business owners today run ad campaigns that get little to no results, and they have no idea why. When you have the knowledge to troubleshoot the poor responses, you also have the knowledge to make the needed changes so that - next time - your sales improve! Let's take a look at the breakdown of an ad campaign, and how to determine what went wrong.
7 Questions to Ask Before You Advertise
Most business owners and managers keep a fairly close eye on their marketing budgets.And nothing throws a budget out of whack faster than advertising.
Attention-Grabbing Fixes that Make Your Yellow Page Ad Leap Off the Page
Stand Out in Ways that Matter to Directory UsersA Yellow Page directory presents a difficult challenge foradvertisers. All the competitors are packed together, withinthe space of a few pages.
5 Tips for Hot Yellow Pages Ads
Yellow Pages advertising is one of the mostpopular forms of advertising in the country today.Almost every home in America (96.

More Advertising Information:

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A Quick And Easy Way Of Getting More Customers From Every Single Ad You Write... Guaranteed!
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Prove It! - Give Your Marketing and Advertising More Credibility
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How to Make a Fortune from Unique Resistance-free Advertising
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The Art Of Fear Free Advertising
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Why Hire an Advertising/Marketing Consultant?
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