Advertising Information


Creating a Buzz on a Budget


When starting a new business most people are trying not to overspend. So one of the places they cut back on is in advertising which is actually very important when starting a new venture.

Classified Ads - Pros and Cons


The job search has one more face: now you can place your ‘position wanted’ ad on Internet message boards or in classifieds. Of course, placing ads in the classifieds is nothing new. Again, it is not without its share of pros and cons. But, now the hot point of discussion is the advent of help wanted ads on the Internet and their pros and cons.

Writing a "Killer" Headline - Your Headlines Have been Killing You!


Ok, you want to outsell others! You want to succeed where others are failing! You want to heap tons of money into your bank accounts after each month’s online business venture! One major powerful tool which you have been ignoring is the “KILLER” headline.

Advertising: Relationships vs Business Decisions


Successful businesses know the importance of building and maintaining good working relationships, whether it is with partners, employees, business or trade organizations, the government, media representatives, vendors, consumers, or the community at large.

Brochure Printing That Works


A successful business strategy is often defined by a good advertising and marketing plan. Look around. Any venture that lacks the proper come-on to customers is almost always doomed to fail.

Run Your Newspaper Ads Cheaper Than Everyone Else


Several weeks ago I had an absolutely fascinating conversation with a newspaper advertising expert.

Why Brochures Suck


It seems like not a week goes by that I don't get a small business owner who wants my help with their brochure. They need help with the copy, with the design, with the layout -- all of it.

Promotional Embroidered Products That Rock


Promotional embroidered products are items or products given to the public, free of charge, to hopefully increase sales or promote interest in a product or a business. An example of some embroidered promotional products is:

How to Use Google Stocks With Google Adsense!


Google currently has the most talked about stocks in the whole market. Everyone is puzzled of how it manages to have so many supporters worlwide. Actually it's quite easy to understand why google stocks seem to be doing quite well. First it's reliability has it's trustees knowing that this long term investment will pay off, it's a widely know fact that Google Stocks have virtually no chance of ever havingno value.

Craigslist: Marketing for the New Millennium


If your customers utilize the classifieds to connect with you, do they use Craigslist? More importantly, do you? Since the service is free to almost everyone, you probably should use this form of Internet advertising even if you turn up your nose at conventional news ads.

How Digital Stock Photos Mean Sales For You


Many of the images you see everyday in magazines, direct mail materials, and commercials are filled with digital stock photographs. Stock photographs are those taken by professional photographers and then distributed to users for a fee.

Million Dollar Text Link Sites: A Word Is Worth A Thousand Pictures


Million dollar text link sites are getting ready to explode all over the internet in the next few months and it really doesn’t take much imagination to realise that this could be the start of something big following in the footsteps of the milliondollarpixel sites that were the recent rage

Yellow Page Ad Design: Does Adding Color Make Sense For You?


You know Yellow Page advertising isn’t cheap. But you probably also know that a high-performing Yellow Page ad can pay for itself ten times over.

The Best Advertising Money Can Buy is Absolutely Free!


If your business involves selling a service, such as consultancy, you might find blatant advertising is counter-productive. After all, no-one wants to hire someone to help make their business more profitable when that other person is so obviously hungry for money!

Designing Ads? Remember the Reader


When you are creating advertising design for the newspaper, magazine or direct mail, what do you think might be one of the most important considerations?

Repeat Business And How To Get It


It has long been acknowledged that it is easier and cheaper to get more business from your existing customers than it is to get any business from somebody who has never done business with you.

Classifying the Classifieds


Many small business owners dismiss the classified ads, focusing their power instead on larger ads or other sources. However, I think the classifieds offer a number of opportunities, even in this growing digital world.

Be Single Minded


You’ve read about the importance of being courageous, rebellious and imaginative. These are all vital ingredients in an effective advertising campaign. However, they must be tempered with the most important ingredient of all—strategy.

Radio Or Television - Is One Better Than The Other?


Making the most of your media efforts is important to every organization. Even more important is maximizing your profit potential when advertising through radio, television, and other methods of exposure.

Get the Word Out With a Smart Printing Campaign


If you have a product you need to move or a web site that needs promotion, there are great ways to achieve the goal without breaking the bank. One of the best solutions is a smart printing campaign.

Competition in Advertising for the Customers Interest


Good marketing and advertising is not easy for small business on a small budget however it can be done with the proper strategies. There is a lot of competition in advertising for the customer's eyeball and interests.

Does Your Advertising and Marketing Talk to Your Customer?


It is paramount that your advertising and marketing in your company that you put out into the public talks to the customer. So often, small business brochures and advertising talks about the company and not about what is in it for the customer.

Designing Flyers for a Mobile Car Washing Business


When designing Flyers for a mobile car wash business it pays to consider the quote; Keep It Simple Stupid! There are a few other things to consider as well. Your phone number should be at the top and bold.

Advertising Brochure Designs


So often, new business people will print custom designed threefold advertising brochures to give to new customers

Vonage Commercials; Case Study


Perhaps you have seen the Vonage commercials on TV, as they are very entertaining and fun to watch. They are similar to Americas Funniest Home Videos. The tagline is always the same; Stupid Things People Do.

Funny Ads: CBS Egg Logos And More


Imagine preparing your breakfast in the morning - bacon… eggs… toast… and right there in front of you, a reminder to watch The Amazing Race on CBS. It can happen

Ego and Advertising Do Not Mix


So often when small-business people design their advertising or their glossy three full-color brochures they do way too much bragging. It is if they are trying to impress themselves with all of their achievements.

Advertising Balloons – Pretty and Effective


There was a time when balloons were nothing more than kid’s toys but now they are used for so many different things. One of the most popular uses of balloons is for advertising. Advertising balloons are popular for so many reasons but the most important one is that people notice them.

Power of the Press Release


Wouldn't it be great to have a huge crowd of people lined up outside your business waiting for you to open the doors--like when they release the newest Harry Potter book, or when the summer's hottest new "blockbuster movie" premieres?

Advertising Balloons


As a consumer, you probably have been in contact with different forms of advertising. Like most people, you have grown tired of the usual advertisements and commercials that seem to assail you anywhere you turn.

Beer Commercials


Beer is one of the oldest beverages humans have produced, dating back to at least the 5th millennium BC. Beer is even part of the recorded history of ancient Egypt and Mesopotamia. At the turn of nineteenth century, beer commercials were aired on radio and TV.

Rent Your Advertising Balloons


Advertising balloon rentals can help provide you with an affordable promotional campaign for your business. Advertising is very important in order to establish business relationships with prospective customers.

How High Soaring is Your Promotional Scheme


The emergence of balloons comes from a long series of evolutions from the time it was made out from animal parts of bladders, intestines, and stomach. The introduction of rubber in balloon making credits back to 1824 by British Professor Michael Faraday when he made experiments for use with hydrogen at the Royal Institute, London.

Principles and Practice of Advertising - The Law Of Fusion


According to this law an observer does not analyze his feelings of agreeableness and disagreeableness, strain and relaxation, comfort and distress, so as to attribute them solely to their actual sources. No matter what the real source of discomfort, it colors all that we do or think at the moment.

Principles and Practice of Advertising - The Law Of Feeling Tone


It is generally true that associations accompanied by pleasantness tend to be reinforced and more permanent, certain, and strong. Associations accompanied by disagreeableness tend on the other hand to be weakened and inhibited, and to disappear more quickly.

More Resources

Print Advertising: Knowing What To Put In Your Ads
So you've decided to run a print ad in your local newspaper. The paper may have even told you they could produce the artwork for you if you just tell them what should be in the ad.
Graphical LED Display
Graphical LED Displays utilize high-resolution graphics and video to transmit the information. You will find them sited in world's great cosmopolitan cities.
The Seven Second Race: How to Draw Attention Your Ad
You've decided to launch your advertising campaign but you have no idea what would inspire others to buy from you. Or maybe you've already run some ads to no avail.
Magnetic Business Cards: Make Your Marketing Message Stick
What is it about magnets that draw people to leave them on fridges and file cabinets for years at a time?Many people like to have the contact information handy for common service providers without flipping through a bulky phone book. Magnets are the perfect solution for being seen in this situation.
How To Tell If An Advertisement Costs Too Much
People say it all the time: "This advertising costs too much!" They practically go into cardiac arrest when they see how much the advertising for certain media in certain markets is going to cost them. It is pretty easy to get sticker shock when you see that a sixty-second radio commercial on a popular Los Angeles station could cost you a thousand bucks.
Is Your Yellow Pages Ad Putting Cash in Your Pocket... or Sucking Cash Out?
Any idea? It's a question that more than a few Yellow Page advertisers ponder. If you are currently spending money every month to run an ad in your local directory, you don't want to wrestle with that question.
Good Design Makes Good Sense
Organized your pencils and pens lately? Sorted your clothes into a logical system in your drawers? Then you already understand the basic elements of good design: it's practical, it's systematic, and it makes life easier.In the same way, marketing materials that use good design make business easier for your customers.
Online Classifieds
Choosing a Classified Website and creating your advertisements.The internet has opened a vast number of doors for people to market their products and services.
Radio and Television Ads: Clever Vs. Annoying
Ever heard or seen a radio or television commercial that you really liked and actually looked forward to hearing or seeing again only to be assaulted by another one so annoying it made you want to heave your radio or television out the window?What makes one commercial so enjoyable while others seem to be so abysmal? It's all in the ability to make the listener or viewer remember the ad in a creative, clever way and I'm about to give you some advice on how to do just that so read on!One of the most successful ways of creating clever ads is to add humor. Unfortunately that's not an easy thing to do as you have probably heard or seen many commercials try and fail.
Hiring an Amateur Could Mean a Potential Lawsuit for Your Business
These days, everyone's looking to save a buck. But if you plan to cut corners by using a fledgling copywriter or marketer, expect to put the money you just saved towards a really good lawyer.
Do Your Adverts Get You More Sales?
Philadelphia retailer and US Postmaster General, John Wanamaker, once said, "Half the money I spend on advertising is wasted; the trouble is I don't know which half."If you're spending $10,000 a month on advertising $5,000 is going straight down the tubes.
How To Create Instantly Compelling Ads Every Time
Use This Quick 3-Question Evaluation Process, So You Can Be Sure Your Message Will Sell!EVALUATION #1: "Well, I Would Hope So!" When you make a claim, don't think about it in terms of words coming out of your mouth. Think of it in terms of words entering your prospects ears.
The Not-So-Hidden Persuaders: The Power of The Media Upon Us All
In 1957, a perspicacious young journalist from Pennsylvania named Vance Packard wrote a book called The Hidden Persuaders. It was meant to explain to the public at large why they buy the products they do and to warn them about the psychological aspects of consumer appeal that lie beneath the levels of consciousness.
Direct Response Advertising; Radio vs TV
Radio advertising vs. television advertisingMany new advertisers assume that they should start on radio and "move up" sometime later to TV.
What To Do With Your Business Cards
Without a plan to distribute your cards, there'sno need to print them in the first place.Many fall into the trap of thinking all thethinking about business cards is over once theorder is placed.
Bad Seduction - Advertising Techniques That Dont Work
I just read some advertising suggestions on an Internet marketing site that are beyond annoying. They are flat-out bad advice.
The Inside Secrets Of Free Publicity For Your Business
Product publicity is the "secret pathway" to business success everyone wants. In simple terms, product publicity is a kind of advertising that costs you nothing, yet brings in the orders for you.
Creativity and Getting Outside of the Box
Sitting in front of a blank piece of paper? Wondering where in the world to start? I have a suggestion. Turn the page upside down.
Super Secret Tip For Using PPC Search Engine Advertising Successfully
It's not about traffic; it's about generating leads.That's right.
How To Track Your Advertising Like A Hawk
Tired of pouring endless money into advertising? Do you wonder which ads are "REALLY" working for the business you manage? Would you like a bullet-proof system for capturing the results from your advertising and marketing? Below are three concepts that will enable you to track your advertising and marketing like a hawk! Really, it's that simple!Developing a tracking system: As a business owner/executive/manager, you need an efficient way to record and evaluate the results from your advertising and marketing programs. To get started, you will need a "prospect card" which includes a list of ALL the places you advertise and market your company.

More Advertising Information:

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If You're Tired Of Adverts That Don't Work And Letters That Don't Sell, Then You Must Read This
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How Much Money Do I Need to Spend on Advertising?
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How You Can Create Advertising That Sells
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Get Free Radio Advertisement
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Mobile Detailers; Customer Window Displays
Mobile detailers have all types of customers, many of whom are self-employed. We know that these customers love their automobiles as most Americans and therefore love the services we provide.
How Do People Know Youre in Business?
One of the most important things to do now that you've started a business is to TELL THE WORLD! But HOW? It can be very expensive and time consuming if not done properly. Here's some inexpensive publicity and marketing ideas to help you get recognition for your new venture.
Electronic Display Boards
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How To Make Your Advertising Work!
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Why People Fail in Mail Order
Mail order is a very complicated business. Every phase must beplanned, analyzed and tested.
The Motivational Triggers That Make People Buy
In order to sell more products and service, you need master customers' mind. Put youself into customers' shoes and think what customers want.
Direct Response Advertising; Radio vs TV
Radio advertising vs. television advertisingMany new advertisers assume that they should start on radio and "move up" sometime later to TV.