Advertising Information
The Bud Light Hangover
Anheuser-Busch InBev is the world’s largest beer company with over 400 global brands. Among these brands is one of America’s leading light beers, Bud Light, known for its sophomoric, fun, and outlandish advertising characters like Spuds McKenzie and the Dilly-Dilly knights.
Small Business Failure -- a Marketing Approach
As many inexperienced business owners might admit, starting a new business is no easy task, there are many things that could go wrong however, in order to make things work you need to think and act in a positive way.
Website Promotion For Small Business
It’s been said that 96% of businesses fail within their first 10 years of operation. With that in mind, will you be part of the 4% that succeeds?
The benefits of using press in your recruitment advertising campaign
If you're trying a recruitment advertising campaign, you'll want to get the press involved. You can't really just put up some signs and hope that people come to you.
Internet Advertising : What is an Advertising Website?
Logic will tell you that if you receive more visitors to your web site, you will also receive more paying customers.
Advantages of Promotional products at sports events
Sports crowd comprises captive and fanatic audience. Audiences that feel happy utilizing free sample they receive.
Online Advertising : Choosing Your Advertising Mode
In order to succeed with your new web business online, you must have good traffic volume.
Property and Travel Advertising
If a company is looking to market for tourism there are certain places that it should look into advertising.
Why Advertising with a Specialist is a Must
It is best to leave the work to the experts – and advertising is no different. Hiring professionals is beneficial for a number of reasons.
Most Popular Classified Listings
Things are not like they used to be. The writing is on the wall for most all of the paper newspapers; it is just a matter of time before they all disappear just like nearly all of the pay telephones did.
Where to Advertise and How to Slash the Expense
Advertising is and should be the major focus of any business.
The Ultimate Instant Research Tool
You may have heard recently about Google's new product Trends. I read about it in various blogs and feeds so I checked it out. For the first five seconds I just sort of stared at it. "Ok, this is neat, but so what?" I thought. Then it hit me in a huge way.
Engagement, Or Lack Thereof
First, thanks to the good folks at Yahoo! for their Long and Winding Road summit series they presented here in Dallas this morning. They are a class act and man are they on brand. My name tag looked professionally printed and my name was even in the Yahoo! approved font.
We've Blown Up The Media Department
In our last post we talked about Yahoo! and OMD's findings of their recent consumer purchase pattern and behavior study. In it, Mike Hess mentioned a term that made me stop and think: Channel Planning.
Are Automotive Ad Spending and Corporate Losses Related?
What a week for news. First, Jan Thompson, Nissan's VP of Marketing for North America sets the trades ablaze with her assertions that manufacturers are over spending per new vehicle retailed and that their timidity in embracing new media is partly to blame.
Tracking Your Advertising and Marketing Dollars
Are you getting the proper return on investment of your advertising dollar? Do you feel that your marketing dollars and advertising expenditures are getting the results that you want?
Local Advertising - The Biggest Mistakes
When it comes to small business marketing and advertising, I am amazed at how many local advertisers squander their money. I wish I had the money they wasted. I'd be a rich man.
Custom Banners
If you can’t find a banner that meets your needs, and can custom design your own. You can customize your banner and distinguish yourself from hundreds of banners seen everyday. You can then submit your specification to a banner production company; they will produce it for you.
Advertising and Marketing on a Small Budget; Delivering the Message
Many small businesses or even large corporations do not understand that you can market your wares on a relatively small budget. It is all about delivering the message to the target customers or target market and the more inexpensively and more efficient you can do that the smarter you are and the better marketer you will be.
Advertising Disruption Strategies; Competing for the Customer Mind Bandwidth
Is your company heavy on the advertising and marketing side of things? Are you able to insure that your customer is indeed getting the message? Are you properly getting the word out and are you able to make sure that your customer or target-market it indeed absorbing this message?
Why So Many Construction Contracting Businesses 'Do It Hard'
Many building contractors start their own contracting business for one major client. This leads to all sorts of problems for them because they are usually excellent tradespeople but not always good business people and generally have no, or very little, marketing experience.
Five Tips Guaranteed to Reduce the Cost of Your Yellow Pages Advertising
When you read your Yellow Pages contract you will see initials for various items success as BLN, WBLN, WFL, and ABLN. Most of these items cost between $ 7 and $34. Do you ever ask your sales Rep “what the heck is this?”
How To Easily And Quickly Create A Successful Ad Copy To Market Your Products!
Professionally presenting your products in an ad copy can make the million dollar difference in your results.
How to Create Product Names that Sell and Tell
What’s in a Name? Does a Rose by Any Other Name Sell as Sweet?
Advertise, Advertise, Advertise
Many people sign up for affiliate programs with the hopes of making some serious money. They advertise a few places and then wait for the money to start pouring in. When it doesn’t, they blame it on the program and quit.
New Tendencies in the Art of Advertising
How to sell things has become a science more than an art in the last few decades. Crowds of people of different professions work hard to find the way to be ”different”. They use all their creativity to be appearing.
Advertising Strategies - Alternatives to Print, Alternatives Within Print
Is print advertising headed for extinction? No way, but I am seeing more and more companies pulling dollars from their print advertising budgets and moving them into other alternatives.
Is Your Business Card Hurting Your Business
If you have bought into the practice of "image or personal marketing," it's time to take a fresh look at what today's consumer really wants. The 80's and 90's were the decades of image and personal marketing. Marketing experts advised Realtors® to prospect using a personal brochure.
The Point of Commercials is to Get You To Do Something?
In business the point of an advertisement or a commercial on the radio or TV is to teach you to do something; either to get you to buy a product or make a decision.
10 Easiest Ways to Advertise your Arts/Crafts Business
1) CREATE A WEBSITE. This will act as a Portfolio and lists all the items you created and want to sell.
The 5 Biggest Mistakes in Direct Response Radio Advertising
How do we know what the 5 Biggest Mistakes are?
Silicone Bracelets for All
Customized silicone bracelets and wristbands are a great way to advertise, and seem to be becoming a very popular way to get a message across. Many companies are seeing the value of using customized silicone bracelets as a twist to word of mouth and viral marketing strategies.
Radio Advertising Commandments
I'd like to discuss the many uses of Radio. Sort of the 10 Commandments Of Radio Advertising. This will take up several pages, for sure, so I'll start by asking the most obvious radio questions.
Stock Photography
Stock photography is images that can be used by advertisers, magazines, publishers, graphic designers, web designers, calendar and greeting cards companies, and television and film producers for commercial purposes.
Humor and Advertising Don't Mix? You Just Don't Have a Sense of Humor!
Sex, money, and religion. What do they all have in common? They are the three subjects that are most powerful when getting a person’s attention. However, when it comes to developing catchy advertising, I can add another subject to that list: Humor
Where in the World Is...?
With Internet use spreading across the globe, one advertising message no longer fits all. Believe it or not, Asians, Europeans and Latin Americans account for more than 60 percent of all Web traffic, and the percentage is climbing.
How To Advertise Your Internet Business and Drive Traffic and Sales for Pennies
We have all seen advertisements promising targeted traffic and massive sales, but most of these are scams and rarely do they produce the traffic and sales that are promised.
My Boogers Itch - Good Marketing or Not?
If you've driven through Atlanta - or perhaps throughout the South - you've seen large, attention-getting signs proclaiming (among other things) that someone has gas. ???
Thinking of Having Your Vehicle Wrapped?
Some businesses are exploring the idea of this fast-growing medium of vehicle wrapping as an effective advertising tool. Small businesses, large corporations, media outlets and others that want to attract attention are turning to vehicle advertising as a means to that end.
What Ad Agency Media Buyers Won't Tell You
Those of you familiar with my personal history know that I have a strong background in, and affinity for, digital marketing. Now that my bias is fully disclosed, I’m going to tell you what most traditional ad agencies will not…that the digital medium is far and away the most powerful, cost effective and measurable form of media available today.