Running Effective Advertising Campaigns

By Lata Tokhi

It certainly pays to have professional help when it comes to running advertising campaigns, but with some tips and good creatives, you should be able to run your own advertising campaigns effectively.

Running Your Own Advertising Campaigns

Follow this step-by-step guide to running your own advertising campaign to ensure success:

1. Conduct a Market Research

Identify your target market as mentioned in the article Choosing Websites to Place Ads at http://www.momtycoons.com/promotion/advertising-websites.shtml. Conduct a thorough research on where you will find your preferred customers. See where your competitors are advertising.

A simple way to see where your competitors have incoming links from is to go to [http://www.marketleap.com/publinkpop/] and type in your website address and 3 of your competitor's URL's. You will see a chart showing comparisons between your link popularity and yours. Click on each Search Engine name to see all the inbound links of the 4 websites (including yours).

For offline advertising, identify local and budget publications that reach your target market. Your goal should be to reach the people who are most likely to respond to what you offer.

2. Decide Upon Your Advertising Budget

It is important to decide beforehand how much money you want to spend on a particular advertising campaign so that you do not end up wasting your precious bucks. Deciding how much to spend depends upon your financial ability and the size of your business.

3. Plan Your Campaign

Plan your campaign in advance. For planning an effective campaign, you will need to mix-and-match various forms of advertising. An example of how to break down your budget into various forms of advertising is shown below:

Total Budget - $1000

Online Advertising

Press Release - $100

Website Advertising - $100

Pay-Per-Click Advertising - $100

Ezine Advertising - $90

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