How to Use Magnetic Marketing to Massively Multiply the Results of Your Advertising


By: Carina MacInnes

It works without fail, every time. It can work with everything you are selling or promoting. It works on the principle of giving before receiving, and of offering more in value than you are getting in cash. Your prospect must perceive an increase for themselves in order to want to interact with you. Magnetic marketing is the technique that does this. Then this same technique is used to convert a prospect to a sale or business partner.

What is magnetic marketing? It is a process of attracting leads to you by offering them something of value first. Using ezine classified advertising and solo ads for an example, don't try to close the deal all at once by attempting to drive your prospect to your website. Instead, start by giving the targeted prospect an offer they can't refuse.

Using my own business ad copy as an example, here is an ad I ran before I had put the magnetic marketing technique together for this business that is an example of NON magnetic marketing:

Catch the Buzz - Discover Revolutionary Health and Wealth!
As seen on TV Superfood is now yours to use and make $$ with
Low cost! No personal sponsoring to make money! No minimum!
Weekly Pay, 100% Matching Bonus, 2x7 matrix, Incredible Team
Visit and learn more right now: acai-4life.com

Admittedly, the ad copy is not my best, written off the cuff right when I had started with this new company. However this kind of advertising can and does work, don't get me wrong! The thing is, it is only a trickle of results compared to the massive results you can get by incorporating magnetic marketing into your business model.

The main problem with this and so many other ads is: they all really want the prospect to get excited and 'click here' without offering anything in return to really motivate them.

For about $50 my ad ran and is right now still running to about 6 million ezine subscribers - with an audience that is mostly small business and internet related. I got and am still getting that trickle of results.

Now how about transforming it into a magnetic marketing campaign?

Take that same $50 and micro-target your audience. Since my company pays quite well with retail sales I could find health-related ezines. Then you can either purchase classified ads or solos. Even with a small subscriber base of two or three thousand, you will get a lot of leads and sales. Your new magnetic marketing will now have ad copy reading something more like this:

Did you know Free Radicals Accelerate Aging and Cause Cancer?
Discover everything you NEED to know about the massive damage
they cause, & the most essential antioxidants needed to fight them.
Learn little known secrets of health, anti-aging and disease
prevention in this free e-course: vitalhealth@robotreply.com

(If you like, you can subscribe, the email address and series are real).

What makes this ad now magnetic is that instead of trying to 'make the sale' of even driving your prospect to your website right away, your prospect now has the drive to contact you. In doing this, they become your lead.

They want to receive valuable information on a topic that interests them. They are plugged into your autoresponder and at the bottom of each valuable article in the series you send them, you drive them to your website. They now see you as a valuable provider of information and are more inclined to visit your website and do business with you.

Magnetic marketing works in any type of business or niche category. Give it a try. Put together some relevant content and make a valuable series for your prospects to subscribe to. Your business provides the solution to someone's problem. Create a series of informative articles, reports, or ebooks that provides in depth information on the problem and solution.

Create an ad that addresses that problem, and propels the prospect to obtain the vital information you will give them for free that is the solution to their problem. Apply this to your marketing campaigns - by offering something of value to your prospects your magnetic marketing will massively multiply your advertising responses, leads and sales.

Author Bio
Carina MacInnes is a writer and small business owner. She offers a customized model of magnetic marketing for her partners to copy. Her unique product has the most powerful natural Brazilian antioxidants and nutrients for anti-aging and revitalized health. For info on how to make money using and distributing this product, click here: imagineacai.com

More Resources

Print Advertising: Knowing What To Put In Your Ads
So you've decided to run a print ad in your local newspaper. The paper may have even told you they could produce the artwork for you if you just tell them what should be in the ad.
Graphical LED Display
Graphical LED Displays utilize high-resolution graphics and video to transmit the information. You will find them sited in world's great cosmopolitan cities.
The Seven Second Race: How to Draw Attention Your Ad
You've decided to launch your advertising campaign but you have no idea what would inspire others to buy from you. Or maybe you've already run some ads to no avail.
Magnetic Business Cards: Make Your Marketing Message Stick
What is it about magnets that draw people to leave them on fridges and file cabinets for years at a time?Many people like to have the contact information handy for common service providers without flipping through a bulky phone book. Magnets are the perfect solution for being seen in this situation.
How To Tell If An Advertisement Costs Too Much
People say it all the time: "This advertising costs too much!" They practically go into cardiac arrest when they see how much the advertising for certain media in certain markets is going to cost them. It is pretty easy to get sticker shock when you see that a sixty-second radio commercial on a popular Los Angeles station could cost you a thousand bucks.
Is Your Yellow Pages Ad Putting Cash in Your Pocket... or Sucking Cash Out?
Any idea? It's a question that more than a few Yellow Page advertisers ponder. If you are currently spending money every month to run an ad in your local directory, you don't want to wrestle with that question.
Good Design Makes Good Sense
Organized your pencils and pens lately? Sorted your clothes into a logical system in your drawers? Then you already understand the basic elements of good design: it's practical, it's systematic, and it makes life easier.In the same way, marketing materials that use good design make business easier for your customers.
Online Classifieds
Choosing a Classified Website and creating your advertisements.The internet has opened a vast number of doors for people to market their products and services.
Radio and Television Ads: Clever Vs. Annoying
Ever heard or seen a radio or television commercial that you really liked and actually looked forward to hearing or seeing again only to be assaulted by another one so annoying it made you want to heave your radio or television out the window?What makes one commercial so enjoyable while others seem to be so abysmal? It's all in the ability to make the listener or viewer remember the ad in a creative, clever way and I'm about to give you some advice on how to do just that so read on!One of the most successful ways of creating clever ads is to add humor. Unfortunately that's not an easy thing to do as you have probably heard or seen many commercials try and fail.
Hiring an Amateur Could Mean a Potential Lawsuit for Your Business
These days, everyone's looking to save a buck. But if you plan to cut corners by using a fledgling copywriter or marketer, expect to put the money you just saved towards a really good lawyer.
Do Your Adverts Get You More Sales?
Philadelphia retailer and US Postmaster General, John Wanamaker, once said, "Half the money I spend on advertising is wasted; the trouble is I don't know which half."If you're spending $10,000 a month on advertising $5,000 is going straight down the tubes.
How To Create Instantly Compelling Ads Every Time
Use This Quick 3-Question Evaluation Process, So You Can Be Sure Your Message Will Sell!EVALUATION #1: "Well, I Would Hope So!" When you make a claim, don't think about it in terms of words coming out of your mouth. Think of it in terms of words entering your prospects ears.
The Not-So-Hidden Persuaders: The Power of The Media Upon Us All
In 1957, a perspicacious young journalist from Pennsylvania named Vance Packard wrote a book called The Hidden Persuaders. It was meant to explain to the public at large why they buy the products they do and to warn them about the psychological aspects of consumer appeal that lie beneath the levels of consciousness.
Direct Response Advertising; Radio vs TV
Radio advertising vs. television advertisingMany new advertisers assume that they should start on radio and "move up" sometime later to TV.
What To Do With Your Business Cards
Without a plan to distribute your cards, there'sno need to print them in the first place.Many fall into the trap of thinking all thethinking about business cards is over once theorder is placed.
Bad Seduction - Advertising Techniques That Dont Work
I just read some advertising suggestions on an Internet marketing site that are beyond annoying. They are flat-out bad advice.
The Inside Secrets Of Free Publicity For Your Business
Product publicity is the "secret pathway" to business success everyone wants. In simple terms, product publicity is a kind of advertising that costs you nothing, yet brings in the orders for you.
Creativity and Getting Outside of the Box
Sitting in front of a blank piece of paper? Wondering where in the world to start? I have a suggestion. Turn the page upside down.
Super Secret Tip For Using PPC Search Engine Advertising Successfully
It's not about traffic; it's about generating leads.That's right.
How To Track Your Advertising Like A Hawk
Tired of pouring endless money into advertising? Do you wonder which ads are "REALLY" working for the business you manage? Would you like a bullet-proof system for capturing the results from your advertising and marketing? Below are three concepts that will enable you to track your advertising and marketing like a hawk! Really, it's that simple!Developing a tracking system: As a business owner/executive/manager, you need an efficient way to record and evaluate the results from your advertising and marketing programs. To get started, you will need a "prospect card" which includes a list of ALL the places you advertise and market your company.

More Advertising Information:

Related Articles

Internet Advertising: How To Use The Golden Rule To Enrich Yourself.
What is the golden rule of internet advertising?Give, so you may receive.It is as simple as that.
Custom LED Display
Custom LED Display, as the name specifies, facilitate control anything with any message that you can think of, from hours of operation to daily specials. These are used by almost all industries like factory, banks, airports, universities, libraries, and many others.
Pros and Cons of Establishing an In-House Ad Agency
There have been several ads promoting books and reports on thissubject, or included as part of the contents in several mailorder books stating: "SAVE UP TO 17% ON ALL YOUR ADVERTISING" It's legitimate, practical and effective, but like so many otherpromises, there are pros and cons involved. The pros are fairlyobvious.
3 Inside Secrets To Making You Richer Using Direct Mail!
Making money using direct mail isn't easy. And anyone who tells you it is, is lying.
10 Tips For Writing A Profit Producing Ad
1. You can get ad copy ideas by studying similar product's advertising material.
Magnetic Business Cards: Make Your Marketing Message Stick
What is it about magnets that draw people to leave them on fridges and file cabinets for years at a time?Many people like to have the contact information handy for common service providers without flipping through a bulky phone book. Magnets are the perfect solution for being seen in this situation.
Avoid The Big Advertising Mistakes
Is your advertising copy getting the results you want? If not, look at your current marketing to see if you're making one of the major copywriting mistakes:Selling features instead of benefits. Telling your customer that your "fabulous new ALF-400 comes complete with AeroScan and BandControl technologies!" doesn't actually tell them anything.
Yellow Page Advertisers: Your Calls are Going to Decrease - Heres the Remedy
Response rates to Yellow Page advertising are decliningThere's no getting around it, traditional Yellow Pages arein trouble. Fewer people use them every year.
Offline Advertising Secrets: Using Offline Advertising to Get the Most from Your Name Squeeze Page
Many people online are not using one of the best advertising methods around. I'm talking about offline print advertising.
The ONLY Type Of Advertising People LOVE!!
Can it be???Is there advertising that people actually love?You bet there is! And you are already very aware of it. The type of advertising I'm referring to is promotional items, also known as advertising specialties.
The Inside Secrets Of Free Publicity For Your Business
Product publicity is the "secret pathway" to business success everyone wants. In simple terms, product publicity is a kind of advertising that costs you nothing, yet brings in the orders for you.
The SKINNY on Newspaper Advertising
The SKINNY on NewspapersUsing the paper is considered gospel by manypeople in business. Use it wisely and it can be agood tool.
Driving Customers to You - Your Car as a Marketing Vehicle
You can turn your vehicle into a rolling advertisement. Costs start at just a few dollars, and you can put your business name, slogan, phone number and web site URL in front of thousands of potential customers while you are driving along the freeway, stuck in traffic or even while you are parked.
Direct Mail = Your Money, From Printer to Mailbox to Trash!
I did a quick, very unscientific survey of 25 of my friends. I asked them to put the mail that they do not open or read in a specific trash bag.
Just What Are Consumers Thinking?
Research would indicate that consumers don't know what they're thinking. According to an article written by Jack Shimell (2002) for Quirk's Marketing Research Review, Consumers make their decisions and react to advertising based more on unconscious emotional processes than on conscious rational processes.
The Art Of Fear Free Advertising
Is fear of failure an issue when you commit valuable money in advertising?Well how about if I showed you a way to remove this fear and you know that you would be able to spend money advertising KNOWING you would get a return?Is that a valuable lesson?Course it is!So, how do you do it?The answer is testing!It's simple really..
Send em to the White Pages
Your business is listed in the Yellow Pageswhether you buy an ad or not. Your business islisted in the Yellow Book and the other phonebooks, too, no purchase necessary.
How To Write Super-Effective Ads and Sales Letters!
"The more things change, the more they stay the same". That saying couldn't be more true, especially when it comes to writing ads and sales letters.
Why Not Use the Humble Fax in Your Advertising Strategy?
When my daughter complained recently about the prohibitive cost of news media advertising, we had a discussion about the ways in which she could sell her range of body products (hand creams, lip balms etc). I explained to her that huge firms like K Mart wouldn't spend millions of dollars annually for advertising if it wasn't necessary.
Information Gathering & Delivery May Never Be The Same!
Give Us The Bottom Line!If you are like most people, you may have skipped down to the bottom to see how much we charge. Well we don't! That's right, the free customized information product we give away is totally free.