Using CD Mailers To Leverage Your ROI


Author: Oliver Brown

Grabbing your customers attention for the first time around can some times be a daunting task. This is especially true when sending direct mail campaigns. A good part of your demographic will have become some what immune to the standard direct mail tactics used at the current time. This is why its of paramount importance to create more value for your advertising pound — cutting down on costs here will save money in the short term but will have much bigger adverse affects in the long run.

Next time you are setting down to plan your next direct mail campaign you should maybe consider mailing CD's and DVD's with your marketing message not just on the disc but actually printed on the inside and outside of the envelope mailer it's self. Tests have shown that this tactic can increase customer engagement by 60% over standard printed paper marketing materials.

The CD mailer is usually available in the standard 120mm CD format and also the mini 8 centimeter CD format. This gives you 2 options depending on the virtual and physical size of your marketing message.

Our CD mailer is especially useful when sending out; video, training, audio messages, software, taster products, life coaching, software updates, share holder updates and plenty of other applications.

The main advantage that people have in mind when using the CD mailers is the very high perceived value. They really do look stunning. Every panel can be printed in full color as well as the CD its self and also, a A4 letter can be added in the rear part of the mailer for extra marketing bite.

To make life easy, most companies that sell the mailers also offer a full service mailing solution. They can often take your idea and then deal with every aspect of making the product a reality, from graphic design to manufacture, add the address labels (or print the address directly to the surface) and then send them out using the discount bulk rates available to bulk mailing customers. This service saves you a great deal of time and effort, not to mention warehousing space and staff costings.

The normal CD mailer configuration has a folded back panel, with a flap that folds over the top of the back panel and then seals the mailer closed with a self adhesive strip. This makes the CD mailer very light weight and extremely easy to use and assemble. It also give the space for the A4 letter behind the CD and allows for a continuous print pattern over every panel part of the mailer.

They are often referred to as printed card mailers or custom printed CD mailers. The mailers are printed using a process know as screen printing. Screen printing a very versatile method of printing because the surface does not have to be printed under pressure like litho printing, this gives a very nice finish to your mailer.

There are many options available with CD mailers in regards to the upgrades you can have. For example you can get for a spot gloss effect, this is an area that is printed with just a clear gloss to enhance that area of print, this might be the call to action (website or phone number) or your logo. It really makes that area 'pop'. Metallic foil is also an choice, you can opt to have 1 of your colors a metallic foil, usually available in silver,metallic blue, red, silver, gold and other metallic colors. There is also the option for embossing, this is where a section of the mailer is raised by around 1mm above the rest of the surface area, meaning you can feel the outline of the embossed area.

Also available is pantone color matching so you can be 100% assured that the colors your need are the colors you get. This is very important when keeping you company branding intact.

The mailers are post approved for the lower rate of postage, in the UK they fall under the standard letter category, and are AUS post approved for bulk sorting for our Australian customers. saving you potentially thousands on big runs compared to normal posting methods.

About the Author

If you want get a very premium solution and save a bit of cash and you can research CD mailer. Alternatively check out printed CD mailers

More Resources

13 Facts About Newspaper Advertising
Advertising in the paper works for many people inbusiness. The astute merchant understands thenewspaper's weaknesses and works to avoid themwhenever possible.
Choosing a Print Mail Dealer
"Print & Mail is a type of service that is popular among small mail order operators. It is an inexpensive way to get your ad material printed and mailed to people.
2005 Super Bowl Ads... Winners and Losers
Well, Super Bowl XXXIX is history. Too bad for the folks who consider themselves the always-pullin'-for-the-underdog type.
Can I Write and Print My Own Business Brochures and Business Cards?
If you have a computer and a printer, preferably one that can print in color, then you can make your own brochures and business cards that are very professional-looking! Be sure to use good quality paper (that is available at any office supplies store like Office Depot or Staples) for anything that you are going to hand out or send to potential customers and clients.Writing Text for Your Brochure and Business CardThe very best thing to do is to get a few examples of business brochures and business cards, preferably from the same type of business as the business you are starting.
Brand Young and You Brand for Life; Why Cinema Advertising is an Effective Tools for Marketers
In the world of advertising there are many forms of media that can be utilized to get an advertisers message to its intended audience. Newspapers, television, radio, Internet and billboards are effective tools in this effort but one form of advertising that is often overlooked is Cinema Advertising.
Is there anything new under the sun? Heres how to find out if your bright idea is unique.
"There's nothing new under the sun" is probably the one phrase no inventor wants to hear, seldom believes, and is always trying to prove wrong. However, moving too quickly to prototype stage and first disclosure can turn out to be costly for the inventor who doesn't take the time to find out if his or her invention is already patented.
5 Tips for Hot Yellow Pages Ads
Yellow Pages advertising is one of the mostpopular forms of advertising in the country today.Almost every home in America (96.
Advertising Basics for Beginners
So many of us who have decided to do business online have no background in marketing or advertising. It can be so frustrating without any kind of guide.
Boost Headline Believability With Specifics
Don't use vague generalities in your headlines. Be as specific as possible.
Getting the Most Out of Your Networking Group
Here is my personal list of things to do at your networking group:(1) Bring your business cards. Sound simple? Well, I regularly meet people at networking groups who have forgotten their cards or their cards are at the printers.
A Lunchtime Lesson on Print Advertising
I promise you'll be able to finish this article before you finish the first half of your PBJ. Are you sitting down? Good.
Is Advertising Art?
Oh Grand and Glorious Southern Guru, I am perplexed. What ails thee, my peabrained little grasshopper? My sleep has been short, my walls have been climbed, my hair has been pulled.
Advertising 101
Advertising has truly become a part of all of our lives as consumers, as business owners, as parents, as concerned citizens. We simply cannot escape from its presence no matter how hard we try.
10 Tips to Use Giveaways Effectively
Walk around any trade or consumer show and you will be able to collect a bag full of advertising specialties, or giveaway items all designed to promote. But look a little more closely.
Do Your Adverts Get You More Sales?
Philadelphia retailer and US Postmaster General, John Wanamaker, once said, "Half the money I spend on advertising is wasted; the trouble is I don't know which half."If you're spending $10,000 a month on advertising $5,000 is going straight down the tubes.
Lamination of Signs
I suspect that everyone has an idea of what lamination is even if you have only seen it in passing. Restaurant menus are a common example.
Diamonds Are For Evil
The task of executing successful advertising campaigns for products made exclusively for women is understatedly tempestuous. Any Average Joe consumer would relay the message that feminine product commercials put him under a great deal of stress and discomfort.
10 Tips For Writing A Profit Producing Ad
1. You can get ad copy ideas by studying similar product's advertising material.
3 Inside Secrets To Making You Richer Using Direct Mail!
Making money using direct mail isn't easy. And anyone who tells you it is, is lying.
The Shrinking Ad Dollar
CPR CPA CTR..

More Advertising Information:

Related Articles

Should You Advertise on TV?
When people discover my background in advertising,the questions flow. One of the most frequentquestions is "Should I advertise on TV?"I can't answer that questions until I ask anumber of questions first.
Advertising Primer for Fast Learners
Advertising, when done well is a very effective way to increase your customer base and ultimately grow your bottom line.Many businesses have no idea how to advertise; they do a little bit here and a little bit there and end up saying that advertising doesn't work.
Make Your Business Cards Work
What's the cheapest, most under-used marketing tool you have?The answer's no secret ..
100 Excellent Words and 70 Action Getting Phrases for Ad Writing
100 Excellent Words - Absolutely. Amazing.
How Can All the Radio Stations Be #1?
Are you confused by all the information you receive from various radio stations? Do they all tell you they are #1 and you don't know who to believe? Most of them probably are #1 so believe it or not, they aren't lying to you. The question is, "What are they #1 in and is it a group of ears you want to reach?"Quite often a radio "Account Manager" or "Account Executive" which are pseudonyms for radio sales person, receives a call from someone who states they are gathering information for someone else, the real decision maker, someone who is looking at radio as a possible advertising medium.
Fax Broadcast Services Get Your Message to Millions
If your company is one of those innovative businesses that has taken advantage of new fax broadcasting technologies to get your message out, you've probably come to realize that the fax broadcasting services industry is ever-changing and new developments are coming out all the time.It's pretty much a full-time job just to manage a fax broadcast database of any size, not to mention keeping the related fax broadcasting software updated and operational.
Choosing a Print Mail Dealer
"Print & Mail is a type of service that is popular among small mail order operators. It is an inexpensive way to get your ad material printed and mailed to people.
Create Your Own Business Cards, Part 1
In this lesson, we will create a business card, using Microsoft Word. I created a new template for my business card.
Whats The Frequency?
The more things change, some say, the more things stay the same. When it comes to marketing, I tend to agree.
B2B Marketing Health and Elder Care Services
Quality Care Options is an established company advocating for the right of all seniors to receive excellent service and product. The organization recommends Certified Senior Approved Services to its elderly clientele.
Small Cards, Big Ideas: Alternative Uses for Business Cards
Aggressive business card marketing isn't about handing your business cards out to everyone you see.The card itself must have a new use, an innovative design, or something other than the usual contact information printed on it.
Classified Ads That Get Results
Classified ads do not have the big market appeal that a full color display ad has, but they are still one of the most economical ways to get your business into the public eye. And, because classifieds do not demand expensive eye-catching designs or ingenious wording that you often see in direct-mail campaigns, they are a perfect marketing avenue for even new entrepreneurs.
Electronic Display Boards
Electronic display boards signify high priority messaging, allowing you to communicate critical, and time-sensitive information.Electronic display boards are present at many fast food restaurants today, aiding, and restaurants to increase sales, publicity and improve their service to you.
Radio Advertising - Is it for Your Business? - More Small Business Power Tools
If you're a typical small business, you've probably been approached by at least several different radio station sales representatives. In most cases, he or she comes armed with all the latest rating information demonstrating, beyond the shadow of a doubt, that his or her station is number one among just the kind of people who would buy your products or services.
How To Track Your Advertising Like A Hawk
Tired of pouring endless money into advertising? Do you wonder which ads are "REALLY" working for the business you manage? Would you like a bullet-proof system for capturing the results from your advertising and marketing? Below are three concepts that will enable you to track your advertising and marketing like a hawk! Really, it's that simple!Developing a tracking system: As a business owner/executive/manager, you need an efficient way to record and evaluate the results from your advertising and marketing programs. To get started, you will need a "prospect card" which includes a list of ALL the places you advertise and market your company.
Why People Fail in Mail Order
Mail order is a very complicated business. Every phase must beplanned, analyzed and tested.
The Not-So-Hidden Persuaders: The Power of The Media Upon Us All
In 1957, a perspicacious young journalist from Pennsylvania named Vance Packard wrote a book called The Hidden Persuaders. It was meant to explain to the public at large why they buy the products they do and to warn them about the psychological aspects of consumer appeal that lie beneath the levels of consciousness.
How to Get People to Read Your Ads Like CRAZY!
Rule One :- The HeadlineThe headline should summarize the whole offer. It should grab the eye, and make you want to read the subheading.
Advertising In The Local Press
There are three main reasons why I would hesitate when deciding to advertise in the local press:? Everyone else is doing it? Nobody buys a paper for the adverts? The odds are it won't workJust because everyone else is doing it, doesn't mean it's a good thing, or more importantly - that it actually works! However it seems the natural thing to do - you need to raise your profile, make the local community aware of your company, so you why not advertise in the local paper? Well, because?Nobody buys a paper for the adverts. In fact, do most people buy a local paper these days? As many local papers are free, their only income is through selling advertising space.
7 Tips for Better Ads
The content of advertising is basically the sameno matter what the media. It is good and it works,or it is bad.