Use The Magic Of Words For Effective Advertising


Use The Magic Of Words For Effective Advertising!
© Lena Sanchez
[http://www.envirodocs.com]

Words are magic bullets to convey your desire, when used properly.

Whether you are selling something or just trying to get a point across the words that you use are going to compel or repel customers or clients…

Since we entrepreneurs online or off, are trying to either sell products/services or get people to subscribe. The words we use will sell our product/service, therefore we need to learn to use words in a tried and true personal manner.

Getting the customer to take actions that you desire require;

Using correct action words! You must be specific about what you want them to do.

The action words or expressions like "click here," "subscribe today," "visit this," "join now," "go there," "discover how" and "learn these" "order here" are commands in which you compel people to take action. Taking them "by the hand," with words.

There are also phrases of take-away words that compel immediate action;

Statements such as, "To be candid with you, I don't know how long I'm going to keep the doors open to this (product(s), service, new members, whatever) because…" add your reasons for closing the door, such as, "only so many people can be effectively handled by one person," or "only so much product is available and so on…."

Or "We can only guarantee that people who sign up through [specific date] will qualify for membership, because…" Support this statement with "free bonuses worth over $!" Then seal it with a catchy phrase such as, "You snooze, you lose.' "The early bird gets the worm." Then be sure to add an action phrase, "So, don't wait. Join NOW!" Or something of that sort! Remember Words are magic bullets to get people to act, but you must tell them what to do!

Then there are those curiosity words that pull large numbers of sales/people;

Curiosity is nothing more than something that's "secret," "rare," "private," "unavailable," "exclusive," "limited," "scarce," "uncommon," "prohibited," "hidden," etc

People are curious when they can't see the whole picture of something they are interested in; words like "private site," "exclusive members area," "insider access" or "restricted info." Moreover, people not only love the security of hidden information and the idea that the information/products/services is all together in a single place that's easy to access, learn and digest creating, all of which creates curiosity as well.

Words that give perceived value is a grabber of sales/customers/clients also;

Perceived value is another grabber of sales/customers and the words that convey perceived value are; "secret formula," "custom checklist," "unique process," "specialized system" "mystical secrets" and so on, all helping to heighten perceived value because these phrases imply less time, money and effort in finding that same information elsewhere should you desire that particular information.

Michael Fortin and many other internet successful long lasting Internet business people, use terms such as: "Proficiency Program," "Secret Formula," "Inner Circle," "Hidden Vault," "Mentoring System," "Treasure Trove," "Coveted Toolkit," etc. Grabbing their customers/clients with them.

A word of "caution" here - These words or any other success words will not work if you truly do not have the information or product/service that stands up to their hype. So first rule is to make sure your product/service really is what you want the words to convey! Otherwise somewhere down the road you will gain a reputation of "liar," "dishonest," "untruthful," etc. Killing your business!

Real success is the follow up (known as backend selling) business, not the first time customers/clients so it will not pay to falsify advertising!

Use those words that will make you a success NOW!

Honesty is imperative!

*** Lena Sanchez is CEO of OLH Marketing Enterprise an online business since 1997 - http://www.envirodocs.com - Consultant on health matters as well as Internet business. Editor of "Natural Environmental Health & Business Facts!" Meet her at http://www.envirodocs.com/lenas_bio.htm Get your business online today by contacting her at mailto:lena@envirodocs.com.

More Resources

Reach vs. Frequency: Touch 100 Once or 25 Four Times?
Reach and frequency are terms generally used when planning advertising campaigns. However, the concept of reach and frequency applies to any promotional activity you undertake: direct mail, direct selling, and even networking.
3 Elements To A Deal-Sealing Classified Ad
Have you ever wondered why your perfectly fine classified ad fails to attract the attention you desire? There should be dozens-no, hundreds-of perspective buyers swamping your e-mail inbox with offers. After all, you are offering a mint baseball card, a vintage coat, pristine used car, those wholesale-priced sporting goods, and whatever other attractive items are in your inventory.
Brochures - The Ultimate Sales Tool
"How brochures can help you stand out from the competition, close the deal, and even build repeat business."Most brochures are nothing more than a collection of a few pictures and a few details about a business.
The Key To Marketing New Ideas!
Imagine tossing a pebble into a crystal clear pond on a still day, & watching the ripples make their way to the shore. A tiny cause has a massive effect.
How To Write Eye-Grabbing Headlines That Catapult Your Prospects Into Your Ads
If you're interested in improving the selling results of your ads, tweaking your headlines is a great place to start. Because your headlines influence the sales results of your ad more than any other element.
Do You Really Need a Brochure?
Traditional brochures typically tell the story of your company, i.e.
Predictions for 2010
2005 puts us at the mid-point of the first decade of the new millenium. What will things look like at the end of the 1st decade of the new millenium in the world of advertising? I thought I'd project where the ad industry is headed and what 2010 (or sooner) might look like.
Placemat Ad Advertising
Starting a placemat ad business can create more business for you; free advertising and income all while helping other local small businesses advertise their business all at a reasonable price.This is an idea not new by any means, but it can prove to be very profitable to you if done right.
How To Get Big Sponsorship Money for Your Band, Tour, Event or Production
Touring is a bands greatest opportunity for success. But, touring can be very expensive.
Marketing Messages with Add Zest & Appeal
Boring is one thing you can't afford to be when it comes to marketing your business. With more than 3000+ marketing messages pummeling consumers on a daily basis, you need to be more, and do more, if you want to be heard above the racket.
Advertising, Public Relations, Newsletters, and Newsletters for Your Small Business
If you own a small business you should consider ways to promote yourself through public relations to compliment you advertising regiment and keeping your name out in the public and in front of your best customers. There are many ways to keep yourself visible on top of your typical advertising choices.
If You're Tired Of Adverts That Don't Work And Letters That Don't Sell, Then You Must Read This
Over the 32 years I've been involved in sales, marketing and management, I've discovered that there are two fatal marketing mistakes made by business owners.
The Skinny on Billboards
Several years back the billboard people put a bigpicture of "Sharlene Wells, Miss America" onbillboards all over town. She was everywhere.
The Truth in Advertising
Most of us have seen at least a dozen different toothpaste commercials that claim, "Three out of four dentists recommend..
Does Post Card Advertising Really Work?
You've decided to try advertising your business with post cards. The idea came to you from the post cards you receive from other businesses.
Create Your Own Business Cards, Part 2
This is the second part of creating your own business card. If you missed the first one, let me know: mailto:webmistress@janes-place.
Diamonds Are For Evil
The task of executing successful advertising campaigns for products made exclusively for women is understatedly tempestuous. Any Average Joe consumer would relay the message that feminine product commercials put him under a great deal of stress and discomfort.
How to Write Ads that Increase Your Business
I caught myself wracking my brain over what kind of article I should write for newspapers that would be useful to business people. It struck me that I was making a solid effort to get into the mind of my target market.
How to Breathe New Life into Your Advertising Campaign
If you haven't made many sales or perhaps none at all, don't be discouraged. Use this 10-point checklist to breathe new life into your advertising campaigns and improve your response rate.
The Graphic Problem
Digital printing has revolutionized the sign industry. Current printers can reproduce an image at 1440 dpi (dots per inch) at virtually any size.

More Advertising Information:

Related Articles

Present Your Product On A TV Show for FREE
Would you like to get your new or existing Internet business moving nearly at the speed of light? Do you know what is required to get your business noticed and how to build your personal credibility fast, making clients secure enough to purchase from you over the Internet?The Simple AnswerThe primary answer is putting potential clients in a comfort zone relative to your product quality and your reputation as an authority in your marketing niche.One SolutionMarket it on television.
Media, the Internet, Yellow Pages, and Your Business
If you are reading this article, chances are you could use a little extra money. With the advent of the internet and the migration of advertising dollars from print to electronic (and this time, it's the real thing, I swear! Not one of those 1999 tech busts!.
Hit Them With Benefits
More about advertising from BIG Mike McDanielIt makes no difference what media you use toadvertise, the rules are the same. Benefits,benefits, benefits.
The Principle Of Advertising Online
Advertising online is very similar to advertising in any environment. You really are trying to get your message or your product out there by the most cost effective means possible.
Science of Advertising and How to Benefit From It
It is very important to realize that persons buy from you. It is the mind at other end of the internet who will decide a sale from you.
How to Get People to Read Your Ads Like CRAZY!
Rule One :- The HeadlineThe headline should summarize the whole offer. It should grab the eye, and make you want to read the subheading.
What Does Your Business Card Say?
Business cards are the most underutilized andmisunderstood marketing tool in business. Manypeople spend the bucks for cards and don't make aneffort to get them into the hands of those who canhire them or buy from them.
Yellow Pages Ads - Buying Secrets
Yellow Pages Ads - Buying SecretsOK- let's agree that many businesses can benefit greatly from Yellow Pages advertising. Let's also agree that few businesses enjoy paying for this "necessary evil".
The Importance of Your Business Card
What are you trying to say with you business card?We have talked about collecting other people's business cards and also about how they are often tough to differentiate from one another. These are things you should avoid for your own business card.
Offline Advertising Tips
Since most of us are always online and our business is online, we often forget the importance of advertising our business offline. Print advertising can be one of the best forms of advertising for your buck.
Advertising on a Budget -- Part 3: Frequency, Frequency, Frequency
This is the third article of a three-part series. I'm illustrating the marketing challenges of PrescottWeddings.
Go Ahead Im Listening
In today's fast paced environment, interaction with family and friends is often relegated to a few left over minutes here and there, leaving many people feeling isolated.Radio fills the gap.
Whats The Frequency?
The more things change, some say, the more things stay the same. When it comes to marketing, I tend to agree.
Brand Young and You Brand for Life; Why Cinema Advertising is an Effective Tools for Marketers
In the world of advertising there are many forms of media that can be utilized to get an advertisers message to its intended audience. Newspapers, television, radio, Internet and billboards are effective tools in this effort but one form of advertising that is often overlooked is Cinema Advertising.
Electronic Display Signs
Electronic display signs are used nowadays in great extent to display important information instantly all over the world, which uses LED technology, which stands for light- emitting diodes. These are widely used in the worlds of commerce, government and even non-profit organizations.
Crazy Ads? Maybe Youre Just Out of The Demo!
My father called me to complain, again. He's 82 and he's angry.
Double Your Sales Potential With Double-sided Business Cards
Swapping business cards is one of the most basic and common forms of networking in the business world. With something that is so common practice, people often hand out cards blindly while not really thinking about what the card does AFTER you hand it out.
The Seven Second Race: How to Draw Attention Your Ad
You've decided to launch your advertising campaign but you have no idea what would inspire others to buy from you. Or maybe you've already run some ads to no avail.
Attention-Grabbing Fixes that Make Your Yellow Page Ad Leap Off the Page
Stand Out in Ways that Matter to Directory UsersA Yellow Page directory presents a difficult challenge foradvertisers. All the competitors are packed together, withinthe space of a few pages.
Using Ad Agencies and Designers
Advertising and promoting your business is expensive, so it's important to get the most from your advertising budget. That means understanding how to get the most from your ad agency or graphic designer.