Whats For Lunch?

As an entrepreneur, I'm always intrigued by small businesses, home-based or not, that exceed the expectations of their customers in a big way.

Let me tell you about one of them.

Recently I spent some time with my daughter in her college town of Tuscaloosa, Alabama. We were spending the day getting her apartment ready for her return to school in the fall. When it was time for lunch, she wanted to take me to a restaurant in the small town of Northport, just to the north of Tuscaloosa.

Northport is one of those typical southern small towns whose downtown area has been converted into a delightfully quaint shopping area. Central to it is a restaurant called City Cafe.

What an experience.

We arrived at the location at 11:30 a.m. Typically I like going to restaurants for lunch at that time so that one can "beat the rush." I commented on this to my daughter before we arrived; she just laughed.

When we walked in, I understood why. I faced a room with

  • a lunch counter to the left (full)

  • booths to the right (full) and

  • a line that stretched all the way to the back wall and then circled around.

    Like visitors to Disney World, we automatically took our place at the end of the line. Then I began to look toward the front of the line and realized that it continued on into another room (which I couldn't see). So I asked my daughter, "where is the FRONT of this line?"

    Her response - "you'll see."

    Sheesh!

    So I began to look around at the diners surrounding me. Their plates were piled high with what can only be described as "down home Southern cooking." And the diners themselves? A quick glance around the room told me that this establishment attracted customers from every walk of life. At this moment, however, they all had one thing in common - the serious business of eating.

    Meanwhile, the aroma was making my mouth water. So I turned my attention back to the ultimate end of the line. When would I have my turn?

    About 15 minutes later we made our way to the next room. It was there I discovered that the front of the line ended at the doorway between this room and yet ANOTHER room. Both of these rooms had two rows of booths on either side. I didn't count them, but my estimate is about six on each side of the room, making about 24 booths in total. They could sit as many as four to a booth.

    I looked around for a hostess; there was none. Then I began to understand the system; you waited in line with your party, and when someone got up from one of these booths, you just went and sat down. Period.

    The waitress appeared at our table almost instantaneously, cleared off the previous diners' plates, wiped the table, and took our drink orders. Actually, what she said was, "Tea?" And you're an idiot if you order anything else. It's important to note here that if you order tea anywhere in the Deep South, it is understood that it comes iced and sweetened. If you want it any other way, you'd better tell them that.

    Time to check out the menu. It was at this time I realized that City Cafe operates five days a week only - Monday through Friday. The lunch menu consisted of your choice of entree and/or vegetables which you chose from the list for that particular day of the week. The price of the meal was determined by the number of vegetables and entrees you chose.

    This was Tuesday; my choices included fried green tomatoes. Who was I to pass this up? Beef tips with rice and steamed squash rounded out my meal, but I could just as easily have chosen from a dozen other tempting selections. It was tough to pass up the fried okra and steamed cabbage (my daughter chose the cabbage along with chicken-fried steak), but I was pleased with my meal. Dinner rolls and cornbread were, of course, provided as well.

    And the tea? Try drinking it to the bottom of the glass - won't happen at City Cafe. It's another person's job to make sure of that.

    The price for both our meals? I spent $10.75 - but $3.00 of that was a tip. No kidding. She and I had dined at a well-known restaurant chain the night before and the tip for that meal was the same as the price of the City Cafe meal itself.

    Guess which one I enjoyed the most?

    About The Author

    Cathy Bryant's newsletter, HomeBizJunction Herald, has just entered its fourth year of publication. Subscribe today by visiting her website, http://www.homebizjunction.com, and you will benefit from her practical, no-nonsense information on how YOU can achieve your dream of working from home!

  • More Resources

    Unable to open RSS Feed $XMLfilename with error HTTP ERROR: 404, exiting

    More Customer Service Information:

    Related Articles


    Minimize The Pain of Check Recovery
    $350 million in bad checks are written each and every week. That fact alone makes bad checks a serious problem for American businesses.
    Whatever Happened To Customer Service?
    Do you remember the last time you went into a shop and the person 'serving' raced over to you, greeted you with a lovely smile, heaps of enthusiasm and said, "Welcome to our store, what can I help you with today?" And then listened attentively to what you had to say?Doesn't happen very often does it? In fact, while I was writing this, I couldn't recall when I had experienced it. I'm sure I must have yet it would have been so long ago, I can't remember.
    How To Handle Customer Billing Snafus
    Q: I just discovered that for the past six months I have been billing a client half of what I should have been. Should I just include the total of the past due balance on his next bill or contact him first to let him know that it's coming? This client has been difficult in the past, so I'd rather not deal with him until I absolutely have to.
    Becoming A Solution To Your Customers Problems
    Those of us in home based and small businesses are in effect selling our product. So becoming an effective salesperson is very important.
    Profit from a Customer Service Recovery Program
    A client recently said to me: "Most days things seem to run smoothly; but whenever we have a customer complaint, we seem to collapse. Where are we going wrong?"How you handle and solve customer concerns and complaints is a measure of your standing in the "excellent", "bad", or "mediocre" category of customer service.
    It Is All About Customer Service!
    In this day of terrible customer service, it should come as no surprise that serving your customers, also known as visitors to your web site, must be a top priority. Forget about return on your investment, how your site looks, keywords, meta tags, and the like.
    What Do Your Clients REALLY Think of You?
    Know Thyself - Socrates. I'd like to start this article with a test. What do you get when you cross a Northern Canadian male, a 4x4 truck and heavy rain?You guessed it! ? Mud Bogging!!!!That is how I spent my morning. My husband's new truck was too shinny, so he felt he had to get it dirty again just so he could wash it for the fourth time this week.
    Why Communication Skills Dont Work In Customer Service
    Every time my firm conducts communication skills training, we know someone is going to object."That doesn't work.
    Stand Out in Business the Write Way
    When was the last time you received a handwritten note from a business associate? It may be that it was too long ago for you to remember. On the other hand, if you have gotten one lately, you know exactly who sent it and when.
    Customer Service Consultants
    When all else fails in your company to meet the needs of your customer consider a customer service consultant. If you find that agents in your company are constantly having misunderstanding that result in loss of customers bring in a consultant.
    Poor Customer Service - Are Your Customers Driving Away Other Customers
    Every customer you have is a word-of-mouthadvertiser for you. Unfortunately 90% of this freeadvertising is negative.
    When the Customer Demands: Give a Discount or Lose the Order
    Periodically every sales person encounters the customer who refuses to buy unless they receive a discount. Sometimes this is driven by the organization's culture or the buyer wanting to look good to their boss and sometimes it is simply the mindset of the individual buyer them self.
    Automating Your Help Desk Workflow
    Do you know you can open, answer, close and report help desk information without human intervention?Automation is a powerful feature provided by most enterprise level help desk products; however, most organizations rarely take advantage of these features. Based on a survey conducted by RightStar Systems, only 5% of the help desk managers interviewed were using automation to its fullest capacity.
    Basic Levels of Consumer Integrity that Presently Permeates Society
    Reality is not always pretty. But here is a tad bit of it for you today.
    Customer Service - A Lost Art?
    Is customer service a lost art? Before you answer that question, take a moment and think about the last few times you have gone shopping or out to dinner. Okay, now that you have really thought about it, is your answer any different? Why is it that when we actually DO receive excellent customer service that it makes such an impression on us that we usually choose to go back? Why - because the occurrences are so few and far between!!! As a home business owner, it is imperative to my business that customer service is ALWAYS a top priority.
    A White Paper: Profiting with Kindness
    In 2002, there wasn't much interest for Kindness in business, and some business people would question, "What does kindness have to do with business, anyway?" Is this a for real question or just to prove a point? Or perhaps they couldn't figure out what being kind really had to do with business. Or perhaps the word was a jargon word, an unfamiliar language.
    The Dissatisfied Customer
    We, as small business people, naturally dislike complaints from our clients and customers. Because we're intimately involved with our home businesses, small businesses, or freelance careers, any complaint takes on a personal commentator.
    Oil Change Customer from Hell or Hoax; You Decide
    Evacuation, "E-Vac" Oil System for Oil ChangingHow do most mobile oil change companies remove the used motor oil from the crank case? Well they "Evacuate it" or in the industry we call it "E-VAC" and this means we suck it out of the dip stick tube with a thin tube which is pushed into the crankcase. Many wonder will this get all the oil out? The answer is not all the oil.
    Customer Service - A Sweet Essence
    First let us specifically define customer service. It is the performance of a duty or responsibility due to a customer as a result of selling them a product or service.
    How to Walk the Floor and Talk to Customers
    This may seem a strange topic to introduce. Yet, it is the most under-used skill by many retail managers, but one of the most important roles in their supervision.