Context is King!

If you've been around the Internet for more than two hours, you've probably heard someone say it or write it. If you haven't, you will.

Content is King.

What they're saying is that the message is what's important on a web page, not spinning logos or dancing exclamation marks. You'll see it trotted out when people ask about new technologies like streaming media and Flash presentations.

"Don't mess with that junk. After all, Content Is King."

It's my observation that those people are partially right. I would amend that to:

"Content is King, IN THE RIGHT CONTEXT."

Suppose you propped up your computer screen in front of someone who cannot read? Would your words still be more important than the Flash movie with sound? Or would the moving pictures and flowing narrative do a better job of telling your story?

The same idea applies in building a business. You can talk all you want about making $10,000 a week.

If the person you are talking to has no concept of making $10,000 a week, what you say has no meaning.

If the person you are talking to already makes $100,000 a week, your measly $10K isn't very impressive.

The two prospects are getting the same content. They're getting it in different contexts.

So how do you find out what the other person's context is?

Easy.

Talk to them. And really listen to the answers you get. If you hear things like "that's not possible" or "I can't afford it" then you know their context doesn't include what you're offering.

You can use the same tool on yourself. If you find yourself resisting an idea that makes sense to you, check your context. You might not hold that idea as possible for you.

If you still want whatever that idea offers, the only answer is to change your context. Which is a subject for another day.

Here's what you get with John McCabe's Success Letter (http://SuccessLetter.com): Original articles that accelerate your business growth... Proven tools and resources to explode your success... Special offers that make your life and work More and Better... Part of http://Web-Guides.com.

More Resources

Unable to open RSS Feed $XMLfilename with error HTTP ERROR: 404, exiting

More Coaching Information:

Related Articles

4 Steps to Successful Goal-Setting
Successful people have always had clear, focused goals that guide them to greatness.It took Thomas Edison thousands of attempts and thousands of failures over many years to invent the electric light bulb, but he new exactly what he wanted, and his goal kept him going until he achieved it The rest, as they say, is history.
Progress Reviews: Your Key To Effective Coaching
One of the most effective ways to help your staff succeed is to provide regular, consistent coaching throughout the year. A Progress Review is a specific kind of coaching discussion, tied to the employee's Annual Objectives and Standards.
How to Save Yourself from Negative Influences
Watching the news can be hazardous to your health.It's a fact, especially when you're watching events related to terrorism, kidnapping, murder, accidents, or calamities.
4 Quick, Easy Ways to Say No to People Who Take You for Granted
No matter how wonderful you are sometimes other people will try to take advantage of your good nature. They will push you, get you to do more than your fair share and keep asking you to do even more.
Empowering Vision
Playing Our Part:Sir Michael Costa was conducting a rehearsal, in which the orchestra was joined in a great chorus. About half way through the session, with the trumpets blaring, drums rolling, and violins singing their rich melody, the Piccolo player muttered to himself, "What good am I doing? I might as well not be playing.
Anger: To Control or To Learn
Many of us will do anything to avoid another's anger, yet may be quick to anger ourselves. Many of us dread another's anger yet continue to use our own anger as a way to control others.
Masterminding Success - How to Start a Masterminding Meeting?
Masterminding is about a group of like-minded, achievement-oriented individuals who come together to combine the power of several minds to tackle problems, seek advice and perspectives in achieving their goals.Before the meeting proper begins, get into your group of like-minded individuals and before any masterminding can happen, read out loud together the 9 rules so as to instill the proper atmosphere needed for creativity.
The Tolerance Effect
While working with a client several months ago, we went through a process of identifying areas of personal strengths and weaknesses. Through this exercise, we discussed various characteristics and ended up deciding that there was opportunity for improvement in her level of "tolerance".
Reduce Anxiety About Decison Making
What's the alternative to making decisions?Allowing someone else, or circumstances, to make them for you.And that is giving up control of your life.
Ten Ways to Make New Years Resolutions That You Can Actually Keep!
Are you one of the millions of people who make big New Year's Resolutions each year, only to watch those resolutions fall by the wayside mere days or weeks later? Would you like to be able to set New Year's Resolutions that you can actually keep? It might be easier than you think!Choose your resolutions carefully. These should be things that you really want and are ready to work on, not just things that you think you should work on.
How to Deal Effectively with Anxiety
Every human feels anxiety on occasion; it is a part of life. All of us know what it is like to feel worry, nervousness, fear, and concern.
How to Optimize the Awesome Power of Thoughts and Imagination
Have you encountered a time when you were in a traffic jam and was running late for an important meeting? Did you stay calmand focused? Or did your mind wander into the dark side ofthe impending consequences that may occur?If you're always picturing people getting mad at you and thinking of negative outcomes, then your body suffers as well. You may experience chest pains, anxiety disorders, indigestion, and other health problems.
Context is King!
If you've been around the Internet for more than two hours, you've probably heard someone say it or write it. If you haven't, you will.
Is Your Life Coach Manipulating You? Five Signs to Watch For
Did you hire a "life coach" to help you sort out your complicated existence? The coach is a growing occupational choice for folks who feel the call to lead others who may feel overwhelmed or wish for personal fulfillment but don't know where to begin.As someone who belongs to entrepreneur networks, I've come across quite a few life coaches.
Curse of Competence: How Being Good gets in the way of Becoming Great
Just before the storms hit last winter, my father-in-law and I replaced 26 feet of fence on my property. I must say, for a couple of non-handyman-sorts like the two of us, it is a very well done fence.
Kabbalah Coach: Love the One Youre With
IntroductionEvery one of us came to the planet to figure out how to experience love in the human form. It is amusing to observe all the ways we try to find love, especially since most of us don't even know what we are doing.
Essence of Awakeness
Be conscious, aware, and alert. Pay attention.
If What You Are Doing Is Not Working Change Your Approach
And ironically the more we worry about it, the more tense we getand the more likely we are to say something stupid.Let us a take a look at some remedies:1 Learn to relax when you feel under pressure.
Avoid the Tendency to Underestimate Your Greatness
As a whole I think there is a sad tendency in most of us to underestimate just how powerful we are. Just how much greatness lies inside each and every one of us - just waiting to get out.
Coaches, Do You Make These 7 Deadly Cash Flow Mistakes in Your Practice?
Managing cash flow is every small business owner's most important function. Avoid these seven deadly mistakes to make sure you aren't creating cash flow problems in your coaching practice.