(Product) Red For Adsense/Adwords


By Matt Hancock

In case you don't know, (Product) Red is an initiative begun by rock singer Bono and Bobby Shriver of Debt AIDS Trade in Africa (DATA) to raise money for the Global Fund to Fight AIDS, Tuberculosis and Malaria.

Currently (Product) Red has: American Express, Apple Computer, Converse, Motorola, The Gap and Giorgio Armani. Why not Google?

Adwords customers could check a box in their ad display preferences. If they check the "product red" box, the adwords customer is charged an extra fee...... maybe 5% etc., and the extra proceeds go to Product Red's Global Fund to Fight AIDS.

Here is what this would be a great tool for:

1. An Adwords Company's Self Promotion: This would make an Adwords ad stand out. It would also be excellent PR for the Adwords Customer's Company.

2. Google's own self promotion. If Google implemented this, it would be all over the news. Google is already the golden boy of the press, but a little more good PR can't hurt. Maybe MSN and Yahoo would try to join and do the same. This would promote these companies agendas and help society.

3. Financially, the charity could benefit greatly from this. That seems to be the goal of (Product) Red, self interest that happens to benefit helping people who need it.

In conlusion, this could be profititable for Google and Advertisers and could benifit charities. People want to do good. What's easier than clicking on a link? Granted, there is a potential for click fraud. But when someone "fraudulently" clicks on an ad, they still see the advertisers page AND are now aware that the advertiser is a supporter of this charity. It's good PR. Advertisers will benefit from shameless self promotion.

To learn more about (Product) Red itself you can go to: Joinred.com where you can learn about the Red products you can buy to help support this global initiative. You can also find items such as the Red iPod Nano, the Red Motorolla Razr, and the Red American Express.

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