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Creative Emulation In business we have a number of ways or tools that we use to stimulate improvement. Most of us could recite these in our sleep:? Brainstorming? Benchmarking? Problem solvingWhen these things fail, or we realize that perhaps there are better ways to do these approaches, we do the next likely thing and hire a consultant. Psychology of Setting Prices Pricing is one of the four major components of marketing. Psychological pricing forms one of the key elements of demand pricing wherein the consumer demand is the main focus. Using Direct Mail The advantages of using direct mail to promote your home-based or small business are: Selectivity-the ability to send your advertising only to people and organizations who can use and pay for your product or service. 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