| |
| |
|
Marketing Information |
|
Using Direct Mail
The advantages of using direct mail to promote your home-based or small business are: Selectivity-the ability to send your advertising only to people and organizations who can use and pay for your product or service. Flexibility-the freedom to use either the simplest or the most elaborate presentation, ranging from a single-sheet mailer to an entire package, and the flexibility to test all sorts of minor changes in your mailing pieces. Control-unlike the random placement of a newspaper ad, your mailer stands alone, and you have room to tell the entire story with illustrations, testimonials and guarantees. Knowledge of results-by coding every mailing, you can identify the source of each order as it arrives. To get the most out of your direct mail, be sure to pay attention to the following: 1. The outside envelope. Most direct-mail experts will tell you to place "teaser" copy on your envelope to encourage prospects to open it. Envelope copy such as "Look inside to learn how to save money at the grocery store" can be effective. But consider that if you put such copy on the outside of the envelope, you save the recipient the trouble of opening the letter. 2. The letter. There are four main ingredients in every successful direct-mail letter. The letter must attract attention, clearly explain the benefits to your potential customer, address any possible objections and call the reader to action. Long letters usually work better than short letters, especially on high-ticket items. 3. The brochure. Your brochure should be an extension of your letter. It's a place to tell your product's story with pictures and details. Some people will look at the pictures first, then decide if they should read the rest of your package. 4. A response form. Your package should have a separate response form and a reply envelope. The form should be easy to use and easy to fill out. Be sure to include your telephone number in case the prospect wants to ask a question or place an order by phone. 5. A reply envelope. Many businesses enclose postpaid envelopes for future orders. Even if you don't supply postage, the addressed reply envelope is an essential component of your direct-mail package. If a potential customer has to look for an envelope, they may put it down and have second thoughts. Have a need to increase your profits. Make direct mail campaigns part of your marketing plan. Copyright 2004 DeFiore Enterprises Interested in having your own successful, home based creative real estate investing business? Chuck and Sue have been helping folks start successful home based businesses for over 19 years, and we can help you too! To see how, visit http://www.homebusinesssolutions.com for the latest FREE tips and tricks, educational products and coaching in creative real estate investing and home based businesses. No time to visit the site? Subscribe to our "how to" Home Business Solutions Digest, it's like having your own personal coach: mailto:subscribeHBS@homebusinesssolutions.com
MORE RESOURCES: Unable to open RSS Feed $XMLfilename with error HTTP ERROR: 404, exiting |
|
|
|
RELATED ARTICLES
Marketing to Hispanics/Latinos A powerful consumer market with annual spending power exceeding $350 billion, Hispanics-or should that be Latinos?-have become the largest minority group in the United States, and a marketplace well-worth looking into and with plenty to see--once you get the labels straight.Is it "Hispanics" or "Latinos"?Hispanics and Latinos have hotly debated that question for years, and apparently, picking one answer over the other means drawing political, social, and generational lines in the sand. A Business In One Sentence Marketing expert and author, Geoffrey Moore, has a usefulfill-in-the-blank method for creating a theme andpositioning statement for your business. I prefer to usehis same system for creating clarity for myself in what I'mselling, creating an elevator or introduction speech, andalso material for my website, brochures and business card. 11 Powerful Marketing Tips Each of these 11 marketing tips is based on a marketing strategy or tactic proven to boost sales. How many are you using?Tip 1: Your customers buy your product or service to feel a certain way after their purchase. How to Conduct a Successful Fax Marketing Campaign 1. Focus your fax marketing on one objectiveFax is a flexible medium, and is being used by Adestra clients to sell off-the-page, to conduct research, for broadcasting newsletters, for generating prospects and for database cleaning. How to Pick a Winning Business Name What's in a name?Think of your business name as an external mask for your business. If it's something your target audience like, they would consider checking it, if they don't, in most cases you have lost a customer even before you could tell them what your product or service is. Ready, Aim, Fire...Oops...Wheres The Target? Everywhere you go on the Internet you find the words, "target market." What do they mean? What does it have to do with you? Well it has everything to do with your success in sales. Using Alternative Media to Generate More Customers Last week I received a very nice thank you gift from a friend of mine, Eric Ruth, who is arguably the number one marketing coach to the personal fitness trainer industry.Eric, asked if he could interview me about a specific topic and I agreed. Deciphering Marketing Lingo: Whats the Difference between a USP, Single Message and a Tagline? Maybe you've heard these different marketing terms, maybe you haven't. Either way, let me help to clarify the difference between them, because you should have all three if you want to market successfully. Identify The Ideal Target Audience With These 5 Tips Narrowing your focus to one primary group of people is often difficult for small business owners. They want to help everyone - and very often their product or service CAN help a variety of people. The 7 Areas of Marketing Waste - Are You Committing These Marketing Sins? If you want to reduce waste and grow your business it can be useful to know where to look. Marketing waste is usually most apparent in these 7 key areas:1. How to Write a Fundraising Thank-you Letter for Example (Includes a Free Sample) Thank-you letters are one of the most important letters that your non-profit mails to donors. They remind donors that they made the right decision in supporting your organization. Tracking Your Way to the Top! I often wonder how people without a plan know where they're going. Or, how they know when they've arrived at their destination. Color Part 2: Formats and Systems There are several color formats and systems available for mixing and specifying colors. Here, we explain three of the most common systems: RGB, CMYK, and Pantone colors. Business Leads Anyone who runs their own business can tell you how challenging it is to generate business leads on a consistent basis. Finding good leads and generating more sales is vital to the long term growth of any business. Recipe for Success Special event and a special recipe- hand it out on a business card.I have seen many real estate people, give out recipes with their newsletter. Ten Easy Marketing Tasks You Can Do NOW Who says scientists can't market? Here are 10 easy marketing ideas that a group of folks at the National Institute of Standards and Technology came up with today during our monthly Marketing Action Group:1. Listen to (and write down!) the questions your clients ask. Postcard Direct Mail Marketing: 15 Ways To Grab Attention If you use direct mail postcards to generate leads or sell a product or service, you need to create postcards that grab your prospect's attention. The place to do that is Side A, the side that doesn't have the stamp and address on it. Planning Your Postcard Marketing Campaign Before you create your postcard, do a little planning. Ask yourself:1. 10 Important Steps to Mail Order Success There are a number of difficulties a beginning entrepreneur may encounter that can "torpedo" his business almost before he knows it. But the wise mail order dealer can sidestep some of the pitfalls of operating his own business by recognizing and avoiding the following common mistakes. Receiving a Brochure Printing Quote Brochures are a great way to get your message across. While having a brochure can be extremely useful, it is sometimes hard to know whether it is affordable.
|
| home | site map | contact us |