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Marketing Information |
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Marketing Information
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If you've got customers, your number one asset is your customer list.You've heard the old adage, "It's 5 times easier to sell an existing customer than to find a new one. Using Alternative Media to Generate More Customers Last week I received a very nice thank you gift from a friend of mine, Eric Ruth, who is arguably the number one marketing coach to the personal fitness trainer industry.Eric, asked if he could interview me about a specific topic and I agreed. Postcard Mania Will postcards be an advantage for you?The latest craze these days is to send a postcard advertisement to everyone on a mailing list. It is both good and annoying to customers. Marketing Strategies to Put Yourself Out of Business Want to learn how to lose a billion dollars?Just follow the marketing strategies used by GM, Ford and Daimler Chrysler. 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After 11 years in sales, I've put together and delivered more sales presentations, briefings, and demos than I care to remember. But the nice thing about repetition is that after a few dozen presentations you get very good at reading body language. Self-Promotion on a Zero Budget Recently, I've received a few e-mails from people asking me for advice on how to get started in the writing biz. When I stop to think about it, maybe I've been lucky to accomplish this much writing in a short time. How To Get New Business Market, Market and then market some more. So many small and home-business owners do what we call spot marketing. Marketing Brain Trust Rest assured that no matter how smart you are, you do not know everything about marketing. You don't even know anything about marketing your product! You can't figure everything out yourself, or see all the angles, or provide every bit of critical thinking. Marketing On The Cheap: Become a Joiner Recently I wrote an article on the benefits of joining your local Chamber of Commerce as a way of getting exposure for your business. See "Marketing on the Cheap: Join The What?" at this source or at http://sbmag. Heres A Robust, Turnkey, Interactive. Best of Breed, Mission-Critical Solution to Kill Buzzwords Fellow Publicity Insiders, what does this phrase mean?"We envision a center of excellence where our accelerated changeagents can maximize their core competencies."Huh? - or - "The company is a global leader in pressure-sensitivetechnology and innovative self-adhesive solutions for consumerproducts and label materials. Love My Dentist I love my dentist! When is the last time you could say thatabout yours?True, dentists do tend to get a bad rap (remember Steve Martin's sadistic character in the movie, Little Shop of Horrors?). But even real-life visits to the dentist aren't high on the list of relaxing things to do. 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