Life Insurance Sales Leads


By Elizabeth Morgan


Generating and transforming a life insurance sales lead into actual sales has never been an easy task. It involves a lot of strategic planning, time and energy. Producing a life insurance sales lead through infinite cold calls and door-to-door approaches is not a good solution to the problem. Devising industrious techniques of turning authentic quality leads into actual sales calls for tactical planning, not unidirectional mulish effort. A truly new era of life has ushered in life insurance sales leads with the advent of modern techniques and tools of research, data generation, advertising and marketing.

Generating leads independently is the best option where money is a concern. Most insurance companies have their own in-house data generation teams who pass on the information to the indoor or outdoor agents to work on the leads. In recent times, many telemarketing companies have cashed in by offering their services for lead generation. Their trained staff of telemarketers go on to field questions from gatekeepers, get information and details about the contact, his/her specific life insurance needs, set a particular rapport and tempo with the potential leads, and help in converting them into actual customers.

These fresh, hot leads are passed on to the specialized agents who can concentrate their skills and efforts in actual marketing and product demonstration. For independent agents there are various avenues and techniques to hunt down actual leads without adopting an overly aggressive marketing and sales technique, which is a big turn-off.

Pop-ups on the Internet, mailers and free newsletters with catchy, informative and emotional headlines and content can not just grab the attention of the potential customer, but actually motivate them to approach the agent for a deal or information. Apart from these, one can join lead-exchanging clubs. Once the leads have been tracked, one should garner command over communication tools and marketing skills to gain leverage on these leads.

When time is a constraining factor one can look for good lead brokers to buy leads. One can test the quality of the leads by buying small quantities of leads and working on them. Some online and offline brokers even offer discounts and free leads as a promotional and introductory offer. Some vendors offer genuine leads, while others deliver on their promises. Genuine leads are generated through actual searches or queries logged in the vendors’ website, through the vendors’ tie-ups with search engines like Yahoo or Google, direct telemarketing or tie-ups with telemarketing companies, and other sophisticated and novel data -generation techniques.


More Resources

Unable to open RSS Feed $XMLfilename with error HTTP ERROR: 404, exiting

More Sales Information:

Related Articles

Top Seven Ways to Write An Order-Pulling Sales Letter
Ready to put your Web pages up? Ready to sell a lot more products and services? If you're not getting the sales, you want you may want to think "makeover." Whether you're just starting or doing a web makeover, you need to Power Write your sales letters.
UK Sales and Marketing Terminology
Terminology / AcronymsABC figures: This is the independently audited sales figure for all recognised publications in the UK. By using the ABC figure, you can quickly establish how much the advertising will cost per 1,000 readers.
Using Emotion for Persuasion
The other day, I received the last issue of a business magazine before my subscription runs out. Now, I like this magazine, but I'm swamped with reading matter so I won't renew.
YOUR Future Profits -- Protect Source With CARE
At 21 years, just out of Business College, I went into the mail-order business. Spent 4-1/2 years in this venture and learned many valuable lessons about building customer relationships.
15 Ways To Get Really Motivated
First, recognize that motivation is an inside job.  The word motivate means to impel, inspire, hope, stimulate, incite, propel, spur, goad, move, induce, prompt, instigate, fire, provoke, actuate, cause, egg on, drive, excite, and to trigger.
Picture Yourself a Winner
In the work place, the amount of good things that happen to a person during the day far out number the amount of bad things that happen, so why do we spend so much time stressing over the bad things when we should be smiling about the good things.One reason being, when something bad happens, such as being berated by a customer, it shakes us up a little bit, maybe our pride has been touched up a little.
Write On The Money: The Ten Commandments (Plus Five) Of Profitable Sales Letter Writing
According to the Direct Marketing Association, in 2003 U.S.
What Successful Sellers Know - Others Dont ... The Subtle Art of Closing
Ask any salesperson, "At what point in the selling process does the 'Close' take place?" Eight out of ten will answer, "at the End". To be fair, they are not totally incorrect but they are, nevertheless, more wrong than right proving in principle and in practice, Perado's Law: Twenty percent of the sales force make eighty percent of the sales and profitability.
The "Write" Way to More Sales
The sales letter you can't put down?the advertising copy that makes you want the product?the resume that prompts you to call the job candidate this second?all these are examples of exceptional business writing. While you certainly know good writing when you see it, can you write with the same pizzazz the professionals use to hold your attention for pages on end?In today's selling arena, writing skills have taken a backseat to other seemingly more important professional development activities.
Ten Quick Etiquette Tips for Business Lunches
Knowing what to do when meeting a prospective client forlunch, or going to lunch with the boss or colleague can beconfusing at times.  Here is a quick list of items toremember: 1.
Mortgage Leads, Choosing the Best Option
When it comes to buying mortgage leads, there are many good companies out there for you to research, and many avenues to travel down when considering which lead type will work best for you.While working as a loan officer, I dealt with my fair share of mortgage lead companies.
6 Steps on How to Install Confidence Into Your Clients
What methods can we use to install confidence into yourclients ?1. Give abundant value in everything you sell.
What Are Car Boot Sales?
If you live in England then you will already be familiar with car boot sales but I will still offer some valuable tips on how you can make money or find a bargain. However, if you are a resident of any other country then you are unlikely to know what car boot sales are and I hope to enlighten you as to these weekly events.
What Not To Do With Your Leads
Anyone that works in sales knows just how important it is to have lead sources to keep your pipeline filled. But it is not only how we obtain the leads that is important, it's what we do with them once we get them.
How to Eliminate Objections to Price
Have you ever stepped your way through the sales processonly to be disappointed by your prospect's objection toyour price?This situation unfolds all too regularly for many smallbusiness owners.The other day I was talking to Joan who was lamenting how she'd spent a ton of time developing a relationship with a new prospect, but in the end wasn't able to make the sale.
Aamazing Tips To Increase Your Sales
1. When you make your first sale, follow-up with the customer.
Why USPs Dont Work
The USP (Unique Selling Proposition) is based on the assumption that if you can't be better than the competition then being different will usually suffice.It is true that most businesses scrape by in the midst of mediocrity.
Talking To A Prospect As If To A Friend
While working with a new coaching client, I asked to hear her sound bite. Everyone needs a good sound bite.
How to Sell Your Products Without Competition
Selling your products at shows can be difficult when you have a lot of competition. Although some show organizers are careful to have a good mix of vendors, it's not uncommon for other shows to have 20% or more of the booths filled with vendors in the same niche - which is a buyer's market and a seller's disappointing show.
Customer Loyalty in the Technology Industry
For technology companies, service after the sale has emerged on equal footing with innovation as a competitive advantage.As technology-related products and services touch nearly every area of our lives and our businesses, technology has become integrated in how we communicate, learn, work, and entertain ourselves.