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Selling Strategy - 5 Ways To Success Web sites exist for essentially two purposes. The first isto provide information. Use Bundling To Increase Your Profits And Sales Use Bundling To Increase Your Profits And Sales An effective way to increase your profits and sales is to bundle many products or services together into one package. This gives people more reasons to buy your products and services. Your Ad -- Who Cares? Junk mail. We all get it. Voice Mail That Sells As a business owner, I receive my share of sales calls in a given month. More often than not, I'm away from my desk or out of the office which means I end up listening to the messages instead of speaking directly with the sales person. What Not To Do With Your Leads Anyone that works in sales knows just how important it is to have lead sources to keep your pipeline filled. But it is not only how we obtain the leads that is important, it's what we do with them once we get them. Are You REALLY Listening? Being a good listener requires more than just keeping quiet while the other person is talking. Do you hear everything that is being said? Do you understand it completely?Here are some tips on how to become a more effective listener:FOCUS in on the basic message. EXHIBITORS - Check Your URL How many of you have a corporate web site? Everybody says "Yes".How many of you know its proper URL? OK, most of you. Its Better When They Tell Them You know that word of mouth can grow your business. You hear your customers say nice things about your company all the time. The Biggest Mistake In Selling! Some trainers and sales managers teach that there are prospects that just need a little more time in the decision-making process. They explain that a decision-maker's stall is not always a put off and they just need to think a bit more about their decision, or that they have to sell the idea to someone else. Sell More: How to Get Motivated Buyers To Call You First How many sales opportunities have you lost to competitors who seemed to have the insidetrack? It's likely your prospect purchased from their emotional favorite.Selling goes beyond communicating the value of your products and services. Ten Tips for Choosing the Right Direct Sales Company Direct sales can be your ticket to a profitable home-based business. There's low risk and low overhead - and you'll find lots of conversation, creativity, and cooperation among the company's representatives. Hurrican Selling Styles As I prepare this issue of this Newsletter, at 37,000 feet on my way to Greenville South Carolina, the east coast is being battered by a Hurricane.All hurricanes seem to start out as a blip on a distant radar screen. 7 Pitfalls of Using Email to Sell * Are you sending e-mails to prospects instead of calling them?* Is e-mail your selling medium of choice because it lets you avoid the rejection that you dread when you make real cold calls?* Do you wait and wait for return e-mails from prospects that will give you the green light to move the sales process forward?Sad but true, these days most people who sell for a living spend 80% of their time trying to communicate with prospects via e-mail instead of actually picking up the phone and speaking with them. Are you one of those people? If so, you aren't alone. Instead of Discounting, Back Some Value Out of Your Proposal Last minute discounting has become so prevalent that many companies have come to depend on it as their default sales strategy. Employing a go-to-market strategy of being the lowest cost provider is one thing, but dramatic, tactical discounting on every deal will erode your company's margins and leave you digging a deeper and deeper hole in which your company will ultimately bury itself. 5+5 = Your Dream JOHN DI LEMME ON "5 + 5 = Your Dream" I know your thinking.. Why Cold Calling Is Dead Our world of selling is closed off from other areas of business that continue to adopt and embrace new, efficient ideas. I was reminded of this recently while re-reading Seth Godin's "Permission Marketing. Stuff We Make Up About Our Prospects ? Go through the "no's" to get to "yes." ? It takes X number of "no's" to get 1 "yes. How to Revive a Dead Lead It's easy to spend days, weeks, or months speaking with a prospect, working up to a decision to buy. This is especially true if your prospects are in larger companies. Smooth Sailing (Selling) In The Second Half of The Year You can make a difference in the second half! You can't do it by doing the same things the same way.You can make a difference in the second half every year! You can do it by thinking differently and being different. The Allure of Antique Store Fixtures They say if you wait long enough, a style you liked in almost any genre will come back. This is as true for retail store fixtures as it is for clothing or styles of music. |
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