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PR Information |
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PR Information
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Best Approach For Free Advertisement Product/service publicity is the superhighway to business success everyone dreams. Then imagine having your product/service written on newspapers, trade publications, aired on radio and viewed on television absolutely for free!!! That's going to skyrocket your profit target only if you know how to use the best method of getting free publicity. Go Ahead, Marketing-Minded Financial Planners, Call a Reporter Yes, you can call a reporter.I've said it before, in dozens of articles and presentations to financial planners looking for free publicity. CD ROM Business Cards Created properly, an extremely effective marketing tool.It's a great concept, - and it has a 'cool factor' of 300%. Financial Planners, Make Sure Reporters Comprehend Your Topic Don't assume that a reporter understands financial planning. If anything, assume the opposite until proven wrong. Take the High Ground With Quality PR Quality public relations does something positive for business, non-profit and association managers about the behaviors of the key external "publics" that most affect their operations. In other words, it alters individual perception that leads to changed behaviors among theirreally important outside audiences. R.O.I. -- O.K., Heres The Deal! You can SO measure return-on-investment for a public relations program!Try this.Accept the fact that people act on their own perceptions of the facts, and that this leads to predictable behaviors about which something can be done. The Press Release: How to Get the Media to Pay Attention! As many of you already know, promoting and marketing your business in as many creative ways as possible is crucial to the success of your venture. But finding ways to get noticed presents a major challenge for most entrepreneurs. Sound Like Your Situation? What a shame! Potentially productive public relations people resting on their oars in a large organization. Just kind of tinkering with tactics and leaving target audience perceptions (and behaviors) to pretty much do their own thing. 10 Tips for Tantalizing News Releases Want to get radio interviews and coverage in print publications to sell more books? Master the art of writing magnetic media releasesthat attract attention of editors and publishers. A media release (which also goes by its former name, the press release) is a one page, double spaced, single-sided document designed to transmit news about books, products, and people. Media Exposure Validates And Legitimizes Your Business Although repetition is extremely important, there are times when advertising can help bring you a fast response.If you're having a fire sale, you want to advertise. Public Relations Strategies: Announcing News on a Press Tour Gaining news coverage on a successful press tour requires planning, preparation, and follow up.Under the right circumstances, physically traveling to the media on a press tour is a great way to contact multiple media outlets. A Winning Game Plan You want to sell your products or services, and that means good money management, top quality products or services, and hard work on your part. But, for REAL success, the icing on the cake is public relations. Publicity Wont Thrive on Press Releases Alone Press releases are a useful tool for announcing news and for keeping your name in the mind of the news media.But you can't build a successful publicity campaign on press releases alone, for the simple reason that very few press releases ever make it into the paper. Writing a Press Release: Inverted Pyramid Style A term you'll hear in newsrooms, in editing meetings, in Journalism 101, but almost nowhere else, is "inverted pyramid."The "inverted pyramid" style is the goal of every newspaper reporter, and, if you want free publicity, it should be the goal of your press release as well. Driving Near School Buses in Company Vehicles School BusesWhen approaching a school bus: Slow down; If the amber lights are flashing, the bus is about to stop; If the red lights are flashing, the bus is stopped; In many states it is against the law to pass a school bus with flashing red lights and/or an extended stop arm.Do not upset school bus drivers. Trade Show Tactics Revealed Being part of a trade show gives small business a chance to experience economies of scale and to mix around with the big guys. This may also be the most stressful period for the PR Dept. How To Get Zero Cost Publicity For Your Business Part 1 Would you like to expand the volume of your business? You can let thousands know about your service, your store, or your new product without spending a penny. Whether you want to make more sales or get an offer on television, you can broaden the scope of your clients by free publicity. I Cant Afford A PR/Publicity Campaign -- Can I? It's a phrase I hear over and over again from many entrepreneurs, small businesses owners and inventors: "I'd love to hire someone to launch our publicity campaign professionally, but we can't afford it, so I'm just going to have to do it on my own."Over the past several months, I have been conducting an informal survey among entrepreneurs and business owners who have contacted me about my services. The Ultimate PR Scam It happens to business, non-profit and association managers when their public relations budget fails to deliver the crucial external audience behaviors they need to achieve their department, division or subsidiary objectives.Behaviors they should have received leading directly to boosts in repeat purchases; growing community support; more tech firms specifying the manager's components; increased capital donations; stronger employee retention rates; new waves of prospects, or healthy membership increases. 7 Tips to Get More Mileage Out of Your Online or Offline Publicity You worked hard to get a story on your business in a popularwebsite or your local paper. Don't let your efforts ends there --here are seven tips to help you maximize your online and offlinepublicity: 1) Reprint, Reprint, Reprint! A favorable article on your company or products is marketing gold- it implies that the publication or website has given itsendorsement.
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