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PR Information |
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PR Information
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4th Quarter 2003 Publicity = 1st Quarter 2004 Prosperity As the year starts to wind down, many businesses and entrepreneurs are making plans and budgets for the year 2004. Those plans could include anything from setting up goals for new products to preparing marketing, sales and PR/publicity campaigns. Dont Use PR ?lose the confidence of your key target audiences? discourage them from taking actions that lead to your success?fail to achieve your department, division or subsidiary objectives.A sad scenario that should not occur. PR: Your 500 Pound Gorilla What else, for goodness sake, could you as a business, non-profit or association manager, call a heavy-duty helper who does something REALLY positive about the behaviors of those outside audiences of yours that most affect your organization?And that uses the fundamental premise of public relations to deliver the kind of external stakeholder behavior change that leads directly to achieving your managerial objectives?And does it all by persuading those important outside folks to your way of thinking, moving them to take actions that help your department, division or subsidiary succeed?Man, that's one heavy workload for a very large monkey!And here's the core message he brings to you. Your public relations effort must involve more than news releases, special events and brochures if you really want to get your money's worth. Publicity: Show a Reporter You Care by Inviting Them to Fact-Check Just like a financial planning client fears not having enough money for retirement, reporters fear getting their facts wrong in print.Inaccuracy isn't tolerated in newspapers or magazines. Make Your PR Budget Work Harder Do it by restructuring your business, non-profit or association public relations program so that it delivers the stakeholder behavior changes you want. Changes that lead directly to achieving your objectives. How To Write A Press Release: The Seven Deadly Sins And How To Avoid Them How to write a press release that generates free publicity is a great skill to have.This analysis, of the seven deadly sins of how to write a press release and how to avoid them, contains press release sample writing and a how to write a press release sample. Managers Who Tap Into PRs Value Business, non-profit and association managers get a ton of satisfaction when they do something really positive about the behaviors of those outside audiences that most affect their operation. Especially when they deliver external stakeholder behavior change, the kind that leads directly to achieving their managerial objectives; and even more so when they persuade those important outside folks to their way of thinking, then move them to take actions that help their department, division or subsidiary succeed. How to Write a Media Release That Wins You Coverage & Exposure The Today show? The New York Times? Vanity Fair? What's your dream hit? While nothing inspires more fear and trepidation in public relations professionals than media relations, it doesn't have to be complicated. There are 2 keys to a press release. A Natural Phenomenon? Really? Sure. What else do you call a human discipline whose very nature is firmly rooted in the principle that people act on their own perception of the facts. Are You a PR Chowderhead? You are if you stand by while your public relations people futz around with communications tactics instead of nailing down those outside audience behaviors that help you reach your objectives.No slap at communications tactics. Managers, Start Your PR There'll never be a better time for a manager working for a business, non-profit or association to ask this question: "Am I getting the public relations results I'm paying for -- the really important external audience behaviors I need to achieve my department, division or subsidiary objectives?"If the answer is no, better get busy and rebuild that public relations engine.Best place to look for an answer to your question is the foundation on which your public relations effort is based. Television Reporters - Questions to Ask Before Agreeing to an Interview Prior to a TV interview it is guaranteed the journalist involved will spend time preparing, writing down questions or goals for the interview either quickly or more in-depth as well as conducting some background research. As the interview subject it is important to undergo a similar preparation process to make the most out of your media opportunity. How To Write A Press Release: The 10 Commandments Of A Great Lead Paragraph How to write a press release is a major challenge facing both experienced and aspiring PR professionals.Press release writing is a learned skill. Online Business Press Release Writing Tips And Ideas Press releases are one of the most cost-effective ways to get promotion for your online business. Many entrepreneurs ignore this type of promotion because they don't know how to write a press release. Why Not PR That Gets Real Results? And not results you can measure only in terms of magazine circulation, TV audience numbers, or news release pickups.But rather, results that come from a public relations effort that creates the kind of key stakeholder behavior change that leads directly to achieving your managerial objectives. PR Where it Matters Most What's more crucial to the success of a business, non-profit or association than its most important outside audiences and stakeholders?Nothing.Those stakeholder behaviors directly impact virtually every management and operating activity of the organization. How About MANAGING Your Own PR? It's one thing for a senior manager to approve story angles for the publicity folks to use in shopping around for print and broadcast placements. Not an especially large amount of managing needed there. Financial Planners, Make Sure Reporters Comprehend Your Topic Don't assume that a reporter understands financial planning. If anything, assume the opposite until proven wrong. The Medias Muscle: Make it Work for You The least expensive, most effective way for you to promote your product is through media coverage. Reporters are excellent communicators. Press Releases for Every Occasion To many marketers, the press release is something of a "one sizefits all" proposition. You want to get media coverage, you knockout a press release, send it to some journalists and sit back andwait.
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