| |
| |
|
PR Information |
|
7 Tips to Get More Mileage Out of Your Online or Offline Publicity
You worked hard to get a story on your business in a popular 1) Reprint, Reprint, Reprint! A favorable article on your company or products is marketing gold If you want to re-print an article from an offline publication in The same rules apply for stories appearing on websites. To re- If there is a particularly juicy section of the article that 2) Add it to Your Website What better place to drumbeat your newly acquired media placement Note: if a publication displays your article on its website, make 3) Stop the (Electronic) Presses - Mention Your Placement in Your If your business has a regular ezine, by all means let your 4) Email Existing or Potential Clients Impress your existing or potential clients by tooting your own Use the power of PR to your advantage. Advertising is clearly 5) Pitch it Again, Sam! Take your story angle to a different publication or website - 6) "Internal" PR Place your article in a handsome frame and hang it in a visible Make sure to distribute the story to your employees and suppliers 7) Other Suggestions * Sales Brochures, Direct Marketing Materials & Trade Show * Speech handout: - One way to keep your speech working for you * Business card: - Place an important quote from your article on Bill Stoller, the "Publicity Insider", has spent two decades as
MORE RESOURCES: Unable to open RSS Feed $XMLfilename with error HTTP ERROR: 404, exiting |
|
|
|
RELATED ARTICLES
Media Relations: Making Your Story More Newsworthy During my career as the head of media relations for the world's second largest environmental group, I regularly heard a common refrain from the scientists who so desperately wanted press attention for their projects. "But my project is so important," they'd say, expecting that was enough to crack the evening news. Public Relations: The Fundamental Premise It seems difficult to believe at the dawn of the 21st Century, that there exists a major discipline with so many diverse, partial, incomplete and limited interpretations of its mission. Here, just a sampling of professional opinion on what public relations is all about:* talking to the media on behalf of a client. Add Some Firepower to your PR Sure, as tactics usually presented to business, non-profit and association managers, special events, brochures and news releases are fine.But they're not the high-octane PR firepower you need to deliver growth results like new proposals for strategic alliances and joint ventures; accelerating prospect contacts; rising membership applications; customers making repeat purchases; rebounds in showroom visits, or capital givers and specifying sources looking your way. Dont Waste Money on Public Relations Demand that it pull its own weight in your boat by working to create, change or reinforce how your organization is perceived by those vital, external audiences, those groups of people who REALLY affect your business the most.This is key to your success because, like it or not, people take action based on the facts they see before them. Media Relations: How We Landed on the Wall Street Journals Front Page Media relations is a great profession.On good days, I earn my living speaking to and learning from knowledgeable experts who ask for help in raising the profile of their cause through the media. Submitting A Press Release Can Benefit Your Business A Press Release is a captive story that can be about a person, a business or organizational group that is submitted to the media. The distribution of a release can be targeted to media outlets in newspapers, TV, radio stations, magazines and global newswire networks. Preparing For Your Media Interview Media interviews are an important part of an overall public relations campaign. Any size company from entrepreneur to Fortune 500 can benefit from media interviews. Be Patient? Nah, Lets Kill Something There's the old joke about the two buzzards sitting in atree overlooking a highway. One responds to the other, "Bepatient? I'm hungry. Make the Media Your Friend The media (newspaper, radio, television) can be of enormous help to the small and home based business. So, it is very important that you develop a relationship with them. PR Works! 15 Ways To Make Your Press Release Stand Out From the Crowd Do editors of newspapers, magazines and online news sites really use press releases? Too right they do. In fact, the press release is one of the most effective forms of publicity. 10 Secrets to Get Your Press Release Noticed It's difficult enough running the day-to-day aspects of a business, let alone trying to drum up new business as you go. But according to Shannon Cherry, APR, even if you have additional staff helping to get the word out about your products and services, location and prices, delivery and sales support, news releases can make your company grow faster. Are You PR-Challenged? You won't be if you accept a very simple premise. Here, in just two sentences, is your pathway to effective public relations. Managers: A Key to Your Survival Most business, non-profit and association managers live to tell about it only IF they achieve their operating objectives. Very little wriggle room there. 33 Reasons To Do A News Release News releases are not the best way to get major media coverage, but they can be used to increase the frequency with which your company name appears in the press.Press releases will get you coverage in set features like business notes, and new personnel columns. Making Press Releases Work - Creating News Where None Existed Aren't you tired of hearing how extremely easy it is to get free publicity? Have you tried the suggestions that most public relations "gurus" give you? The hard, cold truth of the matter is that you cannot write a press release about any old aspect of your business and have it end up on the home page of the Fortune Small Business Web site. It just doesn't work that way. Why News Releases Fail Sorry about my otaku with this issue (otaku = more than a hobby, a little less than an obsession).Many of you may know me, since I run Imediafax, the Internet to Media Fax Service. The Ultimate PR Scam It happens to business, non-profit and association managers when their public relations budget fails to deliver the crucial external audience behaviors they need to achieve their department, division or subsidiary objectives.Behaviors they should have received leading directly to boosts in repeat purchases; growing community support; more tech firms specifying the manager's components; increased capital donations; stronger employee retention rates; new waves of prospects, or healthy membership increases. 10 Secrets to Free Publicity Public relations is popular because it is very cost-effective and it works. If you send out one press release, for example, and it gets into print, it could generate more interest in your product or service. A Guide to Optimizing Public Relations Content This guide to "SEOing" your PR efforts can help you get high-ranking search results for your press releases, marketing white papers and ezine newsletter content. Whether you are managing PR efforts for several online companies or just one website, you've probably wondered how you can increase your sites (more importantly, your work) overall impact in the Web community. Time to Spruce Up Your Public Relations? Better check out the public relations fundamental premise, then take action in your own best interest.The premise reads this way: "People act on their own perception of the facts before them, which leads to predictable behaviors about which something can be done.
|
| home | site map | contact us |