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PR Information
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Public Relations: Toast? Could be, when unit managers in businesses, non-profits and associations don't get the really important external audience behaviors they need to achieve their department, division or subsidiary objectives.They're entitled to wonder where their money went when they don't see behaviors like membership applications or capital contributions on the rise; growing numbers of engineering firms specifying their components, prospects newly interested in their products and services, or simply more repeat purchases. Custom Reasons for Custom Publishing Once considered the stepchild of the publishing industry, custom publishing now claims a legitimate slice of the B-to-B MarCom pie.Custom magazines, newsletters and sponsored supplements are becoming an increasingly integral part of the overall marketing program. Rise of the Creative Class The fast changing dynamics of the world economy is forcing organizations to fundamentally rethink the manner in which they have been communicating with their constituent communities and decision-makers. It is constantly being proven that conventional communication approaches that are designed to raise public awareness may often have the opposite effects of those intended. Easy to be Foolish About PR In fact, here are three really foolish goofs made by too many business, non-profit and association managers.If that's you, you foolishly do nothing positive about the behaviors of those important outside audiences of yours that most affect your operation. Add Some Firepower to your PR Sure, as tactics usually presented to business, non-profit and association managers, special events, brochures and news releases are fine.But they're not the high-octane PR firepower you need to deliver growth results like new proposals for strategic alliances and joint ventures; accelerating prospect contacts; rising membership applications; customers making repeat purchases; rebounds in showroom visits, or capital givers and specifying sources looking your way. Managers: PR More Than Tix and Plugs? You bet! And in three ways vital to you as a business, non-profit or association manager.To succeed, your public relations effort needs to do something really positive about the behaviors of those outside audiences that most affect your operation. PR for Brand New Managers Just promoted to manager?Here's something you need to know.Whether you are now a business, non-profit or association manager, your road to success really means achieving your new managerial objectives by altering perceptions. Public Relations: Power Tool for the 21st Century I address this article to businesses, associations, non-profits and public entity managers seeking a direct connection between the money they're planning to spend on public relations, and the achievement of their organizational objectives.We can save a lot of time - you and I - if we can agree onone point: I believe that deep down - and I mean DEEP down - most chief executives understand that doing something about thebehaviors of their most significant external audiences can rank inimportance right up there with increased sales and earnings. PR: A Potent Force for Success What's REALLY potent for a business, non-profit or association manager is public relations' ability to alter individual perception leading to changed behaviors. And then, to persuade those key outside folks to the manager's way of thinking, and help move them to take actions that allow their department, division or subsidiary to succeed. Did You Know That Even TV Remote Control Units Can Get Press and Media Coverage? Did you Know That Even TV Remote Control Units Can Get Press and Media Coverage? It is widely and yet wrongly believed that only very famous, fascinating or controversial people or products can get valuable press coverage and publicity through the distribution of press releases.This would seem to shut out a vast majority of small businesses and their products and services from benefiting and profiting from the lucrative world of the press and media. PR: Whats the Point? Here's the point: people act on their own perception of the facts before them, which leads to predictable behaviors about which something can be done. When we create, change or reinforce that opinion by reaching, persuading and moving-to-desired-action the very people whose behaviors affect the organization the most, the public relations mission is accomplished. Anxious About Your Public Relations? Shooting from the hip always creates anxiety.Especially when managers order a communications tactic here, another there, but fail to base them on a realistic public relations goal and strategy. Do I Really Need a Publicist? Are you hesitating about hiring a publicist or, if you haveone, do you stop before writing that final zero on the monthlycheck, and think "I can do that myself." Suuure, you can!But just to be certain, take this little test. How About MANAGING Your Own PR? It's one thing for a senior manager to approve story angles for the publicity folks to use in shopping around for print and broadcast placements. Not an especially large amount of managing needed there. Why PR Can be Effective Medicine When properly applied by business, non-profit andassociation managers, public relations "medicine"does something positive about the behaviors of thoseimportant external audiences of theirs that MOSTaffect their operations.It's easy-to-swallow "medicine" when it leads managers to persuade those key outside folks to their way ofthinking, then move them to take actions that allow themanager's department, division or subsidiary to succeed. Andrew Bogut - His Big Media Blunder And What You Can Learn From It Andrew Bogut, the Australian basketballer is now officially in the top four of Australia's sporting rich list after signing a five-year deal with the Milwaukee Bucks worth about $37 million.This comes after being selected No. How to Get More Mileage Out of Your Media Coverage Maybe it played for Kevin Costner in "Field of Dreams," but that paraphrased line - "Print it and they will come" - doesn't necessarily work in real life.There's a lot to be said for the value of editorial side coverage, but you can't count on people acting on what they read or even remembering it for long. Public Relations Mixup? When you pay good money for public relations services, you have a right to expect its primary focus to be on your most important outside audiences, those people whose behaviors have the greatest impact on your operation.Often, however, that primary focus is limited to a communi- cations tactics debate about the relative merits of brochures versus press releases versus newsletters instead of planning how to achieve those key audience behaviors that directly support your business objectives and make the difference between success and failure. Media Relations: What To Do When Youre Misquoted When ABC News anchor Peter Jennings announced he had lung cancer last month, reporters who cover the media went into breaking news mode.What did it mean to the future of network news, they wondered? What would ABC News do to recover from the tragic announcement? And what sources could they talk to who would fill them in on the latest rumblings at ABC?That's when my phone rang. Two Donts for Financial Planners Seeking Free Publicity Many of my clients have had the misguided perception that they won't be able to get media coverage from a publication that their larger competitors advertise in. Nothing could be further from the truth.
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