Creating a Professional Business Card


Author: Ryan Webb

When it comes to every small business there are a lot of things to consider to make sure it is successful from making sure your product and services will make your customers happy to making sure you get your product in front of the right people. One thing that is extremely important to small businesses that people don't usually focus a lot of time to is their business card. Your business card is your signature, your calling card to the world. You should always have new; updated business cards printed and carry them with you everywhere you go. Each person you meet is a new opportunity to promote yourself, your business or your services. And of course in many cases, your business card design will be the lasting impression people will have of you. Designing a great business card ensures that will be the right impression.

When designing your business card for your small business one of the most important things is to make sure your business card is unique. Making your card unique will help people remember you from your card alone. This is a good opportunity to incorporate humor if it applies to you or your business. This is also a chance to really think outside the box in terms of shapes, textures and even die-cutting. It may be the tiny little nuances that make your card distinctive and memorable. Remember, the people you're trying to make a sale or connection with might get hundreds of business cards and you want to make sure yours stands out compared to the rest.

Another important part in designing your business card is the color. The color of your business cards definitely matters. And your color choice should reflect your brand and what the business is about. In general, there is no "right" or "wrong" colors, only the colors that work best for you. Of course, there are some bad color combinations. For example, giving your card a dark background and using a dark font will make it difficult to read. So remember when making color choices that you want your cards and the words on them to pop. Bright colors are definite eye catchers, and if you can deviate from the standard white background that's also a plus. Look into color psychology too during your research process to see if you can use color to capitalize on the human response to various colors.

A third important factor is the font and typography can also make a big difference to the overall effect of your card. While there may be only a few small words on a business card, they can say a whole lot in a tiny space. And in this case, size does matter. Using a too small or hard to read font is going to create a challenge for the reader and they might not bother. The font should also, reflect the general tone of the business. For example, a business person will usually choose a more professional, crisp font where as an entertainer can be more creative. If you do children's parties or work as a child care provider, you might choose a fun-childlike font.

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