The Power of Storytelling

Each and every day as we are building our businesses, we all know the key to a successful presentation is a product being sold to the end-line consumer and/or sponsoring a new person. In this article, I am going to show you the difference between making a sale and having customer loyalty in the sales process. In the sales process, you are fighting many different types of animals. For most of us who are in direct sales, you have 45 minutes to present a product/business concept and make a person believe in you, your product, and more importantly have them make a decision that they want what you are offering.

When you are presenting the business, it is very easy for you to get very factual and completely lose the interest of your prospect. When you tell a story about the success of someone who is using the product or have a person give a live testimonial about how much they love being a distributor, you will keep the interest of new people who are listening for the first time.

For most of us, the first time in our lives that we were ever presented with the concept of a live audience was back in kindergarten when we played "show and tell". Everyone was always interested in what you were saying because you were simply telling a story. We have all heard of the famous K.I.S.S. rule: Keep It Simple Stupid. When presenting your business or product, the key play is to tell a story and keep it simple. Everyone can relate to the grandmother, who can talk about their grandchild as the most beautiful, precious child in the world. She will make you feel as if her grandchild would be such a gift to own as your own. You need to take that same simplicity and utilize it during your presentation and create the same result - ownership of your product.

As you tell stories, people will remember those stories versus all the facts in the world. "FACTS TELL, BUT STORIES SELL." They should want to get involved in your business or purchase your product because all of the success stories that you told. People love to be part of a winning team. Storytelling keeps people tied into you and your presentation. I always say when in doubt during a presentation, tell a story in order to bring people's attention back to you. When I present, I ALWAYS tell many stories because when I was first introduced to direct sales, what perked my ears was a story of a young lady who had a lifestyle I wanted. The personal story of her lifestyle is what made me decide to get involved in the business. In that business, I went on to build an enormous organization and all I did was tell my story and tell the company's story over and over!

Combining the key strategy of storytelling along with the correct mindset, you can achieve your wildest dreams!

Find your WHY and Fly!

As a young child, John Di Lemme was clinically diagnosed as astutterer and told that he would never speak fluently. Today, Johnhas achieved great success as an international motivational speaker,accomplished author and multi-million dollar entrepreneur. John shocksmillions globally by exposing the truth about how to achievemonumental life success despite the labels that society has placedon you. Through his award winning live seminars, power-packedtraining programs, live tele-classes, and weekly ezine, John DiLemme has made success a reality for thousands worldwide.visit http://www.FindYourWhy.com and discover how you canfinally create monumental success in your life today and achieveall your goals, dreams and desires.

More Resources

Unable to open RSS Feed $XMLfilename with error HTTP ERROR: 404, exiting

More Coaching Information:

Related Articles

Its Not What You Think
My work in organizations involves dropping habitual ways of perceiving in order to contact a fresh and subtle perceiving "under the surface" of what is going on. That deeper sense of perceiving allows the emergence of what I call the Engaging Leader, or the genuine expression of myself and the collective.
That Little Bit Of Extra
The "little bit extra" is a very powerful concept to put into practice today in every aspect of your life. The difference between being ordinary and being extraordinary is that little bit EXTRA.
How to Give Yourself a Check Up From the Neck Up
When was the last time you did some dedicated physical exercise?Many people have realised that our busy and stressful lives need some balance. They are flocking in droves to gymnasiums all over the country.
Addiction to Blame
Allen consulted with me because his wife of 18 years had threatened to leave him if he didn't stop blaming her all the time. He admitted to frequently blaming her in a variety of situations.
Listening Skills In Relationships
Recently, when out to dinner with another couple, my husband is surprised at what someone says about one of our neighbors. He even comments this to the person about his amazement.
7 Destructive Habits of Incompetent People
WARNING! If you want to have a fantastic life, never engage yourself in these 7 deadly habits that incompetent people do. NUMBER 1 - They Think, Say, & Do Negative Things.
Do You Make These Common Mistakes When Talking to People?
Many moons ago. Talking to people was something I avoided where possible.
An Easy Way to End The Year
As a healthy business owner or independent professional, how do you end your year? Well, I tell my clients to stop working. That's right, stop working.
Do You Mind If Someone Screams At You?
A headhunter was on the other end of the phone. He was looking for an assistant to a CEO/Owner for a small, but very successful business.
How Can Sceptics Get the Proof They Need
Are you one of those folks that needs to figure-it-out all the time? Are you one of those Law of Attraction students who catches yourself saying things like, "I wonder how this is going to come to me?" or, "What do I need to figure out so I know what to do next (to manifest what I desire)?" Attention Law of Attraction Students!Stop trying to figure out where/how/when your manifestation is going to come! It's not your job!Here's a great tool that will help all of you 'figure-it-outers' reduce your need to figure it out. Those of you who are thinkers need to see it or know it before you can fully accept that The Law of Attraction exists and is working in your life.
Lessons from Donald Trump and The Apprentice: A Career Coachs Perspective
What can we learn about careers from watching Donald Trump and The Apprentice?1. Recognize that job tests don't always correspond to job realities.
Dont Be Jealous - Be Inspired
When we see people do things we cannot do, or have things we don't have, it might be tempting to be a little jealous. But, jealousy doesn't lead to anything except resentment, and that isn't going to help you.
Ten Ways to Make New Years Resolutions That You Can Actually Keep!
Are you one of the millions of people who make big New Year's Resolutions each year, only to watch those resolutions fall by the wayside mere days or weeks later? Would you like to be able to set New Year's Resolutions that you can actually keep? It might be easier than you think!Choose your resolutions carefully. These should be things that you really want and are ready to work on, not just things that you think you should work on.
What The Buddha Says About Coaches
There is a Buddhist saying that goes like this: "If you meet the Buddha on the road, kill it." This means to kill any concept of the Buddha as something apart from oneself.
Happiness and Work: Your Life Depends On It.
Early one morning, Robert awoke, made his wife of 41 years some banana bread, took out the garbage and called to cancel a doctors appointment scheduled for the next day. He wrote a note to remind his wife to pick up the dry cleaning.
3 Tips for a Great Summer - Developing Life & Business While Having a Blast
As the last day of school arrives I feel the same tendency I had as a child..
Plug in Your Systems for Success
Have you ever noticed that so many of us who work diligently and ethically rarely achieve our objectives? And, why is it that those who-seemingly-work half as hard and half as long experience one success after another?The answer is twofold; successful people succeed because they implement proven, systems for success. Secondly, successful people have mastered the art of making time, work for them.
Helping Relationships: Understanding the Helpee
One of the most distressing observations I have made among my social work colleagues, is the overwhelming proclivity on the part of many of us so-called helpers, to lack understanding and sensitivity to the position helpees are in when they agree to accept intervention.Many of us take "professionalism" out of context and become more of a burden to families than a helping resource.
Email Etiquette 1
I thought it might be worth visiting some email etiquette for all as the majority of the readers of this newsletter are now on email.It is important to consider that when emailing people you are on show, whether you like it or not, 24 hours a day, 7 days a week.
Your Silent Voice of Experience
"I can't wait!" she exclaimed over the phone. The anticipation in her voice was evident as we scheduled a time to meet and discuss her new fund raising project.