The question I kept hearing at internet marketing forums is how to find the right niche to get into. It is not surprising that many online marketers and affiliates alike are interested to know. After all, broad markets are hardly profitable and almost impossible to conquer for the small-time average affiliate marketer. Even affiliate marketing gurus avoid them and use niche marketing instead. Just what are the steps to zero in and find the right niche to promote?

Step 1 to Find the Right Niche - Brainstorming for Ideas

You need to pluck something from the sky to begin with. Not exactly true. Well, you probably can come up with a few topics that you have brainstormed. The idea of niche marketing is to narrow down to specific small niches that have little competition. Say you start with a broad topic like "cars". Dig deeper to "Mazda 6" and even deeper to "Black Mazda 6" or "Black Mazda 6 Sports Rims" and this niche should be tight enough.

You can always go to Pulse Ebay or Google Zeitgeist to find out what are the most popular topics for a broad topic to brainstorm.

Step 2 to Find the Right Niche - Assess the Competition

What works in the offline world works online as well. The principle of demand and supply is critical to the success of your niche marketing efforts and in finding the right niche. A niche with high demand but low supply has a higher success rate. You stand a good chance to conquer the niche. But how do you determine that?

Do a quick search with keyword tools such as Overture, NicheBot Classic and Google Adwords Keyword Research Tool and find the number of searches for the niche you have targeted. Let us use our example of "Black Mazda 6 Sports Rims". Search this keyword and find the number of searches. If there are 300 to 1000 searches every month at Overture, it is sufficient. Google searches are estimated at 3 to 8 times this figure.

Next, head to Google and do a allintitle search. Basically, this is a neat trick to find out the number of websites optimized for your target niche. If the search results are fewer than 1000, you just found a potential niche to profit from.

There is a useful website, NicheADay, that delivers you a niche to look at every day. It comes with the search counts as well as how much the clicks are getting. If you are earning with Adsense, then it is worth checking out.

This is the quick 2-step system I often use to find the right niches to get into. One point to note is that even if a niche has little competition, it may not be a profitable one. Niche marketing is often based on trial and error, and experimentation. You just get better with more experience. But what you have learnt is easy, can be done within a few minutes, and greatly improves your chance of succeeding.

I have described some really powerful techniques in my free report to find the most profitable Clickbank products in any niche that you can apply immediately. This gives any affiliate a good head start in profiting so be sure to check it out.