What Kind Of Results We Can Expect Using Voice Broadcasting Software?
Author: Jay J Smith
A typical attitude of the new voice broadcasting business or thinking about the use of voice transmission is that a large majority of your answers will become good drivers. In most cases this is far from true. However, despite the fact that a minority of responses become good conductors, voice broadcasting can be used to advantage in many cases, given a thoughtful approach and good business metrics.
If a broadcaster is the only message delivery to mobile live-answer, and accept a live press transfer to the sales staff, we have seen many successful campaigns that get only a "long call rate" 15 % -25%. (Here a long call is defined as a call that both parties are on the phone together for a minimum of 1 1/2 minutes.) And this does not mean that all "long calls" happen to be classified as a good drive on the station far from it. Some stations have told us that often only half or even less than long calls are good leads.
This is why it is so important that a company considers its business metrics carefully as they embark on a campaign to spread the word. For example, if the actual cost for a "long call" is $ 25, and half of them are good drivers, and ultimately, you can close one quarter of good tracks, then the cost of a sale for them is $ 200. If the benefit of a sale is not much more than $ 200, their own business metrics can make it impossible to use voice transmission profitable.
These figures can vary widely between industries, and are affected by both the message and the target audience. For example, the hypothetical firm "Web Widgets wonderful", wanting to sell the services of web sites for small businesses, would be unwise to send a broadcast to a list of "all companies", because such a list could include large companies (which are No targeting), as well as many small businesses that have not found a need to have websites.
Why send a message to beauty salons and counters if these industries are not normally interested in websites? This only increases the cost of the smaller number of good leads that are obtained.
Another thing to consider is how the media campaign. The previous example was of a message broadcast live. What about campaigns machine / voice mail answer?
For most industries, the response rate for delivery Live - Live Transfer Campaign is between 0.6% and 1.0%. This means that for every 100 calls delivered to a live response line, less than 1 transfer.
For a campaign that leaves messages on the machine / voicemail response, the numbers will be significantly lower, because the prospect has to have sufficient interest to write the callback number down, and then call again, take much more effort than simply "press 1" for a live message. These numbers are impossible to trace, as calls back to the station does not use our transmission system but the stations that use this method have indicated that the callback rate is probably 1/4 to 1 / 3 of the live transfer speed a similar message.
For an entrepreneur considering voice broadcasting as a lead generation system, the message is important, the call list is important, and basic business indicators are probably the most important factor to consider when planning a campaign.
Article Source: http://www.articlesbase.com/software-articles/what-kind-of-results-we-can-expect-using-voice-broadcasting-software-6680242.html
About the AuthorFor more information about how Voice Broadcasting Software, Auto Dialer, Call Center Software and Hosted IVR work for your business, visit the LeadsRain.com.
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