Site Promotion Information |
The 5 Key Steps To Promoting Your Website
Promoting your website can seem like a daunting, complicated task. The truth of it is that it's not a trivial undertaking. But with some well laid plans, you can be sure that you're leaving no stone unturned and working toward the best possible results. Step 1: Preparation - Prepare your website for the search engines - This is a critical phase where elements such as keyphrase selection and web page optimization come into play. Whether you have a website already or not, this is where you need to start. Your site must be prepared and optimized to ensure that when the major search engines and directories visit your site, they index it properly and favourably. Step 2: Popularity - Establish a network of incoming links from other sites - It is crucial that you establish plenty of quality, relevant links to your site. This typically means approaching websites in your industry (be they indirect competitors, vendors, suppliers or directory owners) and asking for a link, or offering to exchange links. Having a strong initial link popularity greatly increases the chances that the major search engines will find you before you even let them know you're out there. During this phase you should also consider purchasing pay-for-inclusion memberships at some of the major directories. Although the costs can add up and typically need to be renewed yearly, the links that they provide are often extremely valuable. Step 3: Broadcasting - Let the search engines and directories know about your site - This step is essentially web site submission. You should be submitting not only your site, but all pages within your site to the major search engines and directories. You can do this both manually and automatically (if you have the tools). Getting listed with the major players typically takes anywhere from 2 to 12 weeks. As such, you should continue this step until all your pages are indexed on all the search engines. But be careful: once a page is indexed, don't keeping submitting it to that search engine; your work there is done. Step 4: Advertising - Purchasing of targeted visitors across the web - This step involves elements such as pay-per-click campaigns, newsletter ads, website ads, etc. Depending on your budget, this step can be as expensive as you choose. So long as you invest in the right programs and design your ad copy properly, you stand to make an excellent return on your investment here. Step 5: Monitoring - Keep an eye on your site's standings - Often the most overlooked step, you need to be very vigilante of how your site is performing in the eyes of the search engines. Have your keyphrase rankings increased? Decreased? When? Why? Tracking and charting your progress is extremely important to measuring the effectiveness of any changes you make to your promotion campaign. So now what? Now that you've gone through the 5 key steps, it's time to repeat the process. Actually, once you complete a phase you should never leave it alone. You should be addressing each of these 5 steps on an on-going basis. Optimized pages become un-optimized the moment a search engine changes its ranking algorithm; which, as any SEO specialist will tell you, happens all too often and all too randomly. Sites will drop their link to your site without letting you know, or maybe add you and not tell you. Keep your ear to the ground on this front to ensure that you're capitalizing on any opportunities and keeping your inbound link numbers high. You can also do some optimization with your pay-for-inclusion listings, so take advantage of that. Pay-per-click advertising is a complete science unto itself, so expect to spend plenty of time learning which keyphrases and ads works, and which don't. Freshen up your ads to grab attention if they're underperforming. And finally, by tracking your progress you will ensure there are no surprises. Well, there are sure to be surprises, but hopefully you won't find out about them two months after the fact. Good luck! About The Author Robin Eldred is the president of Apis Design, a Web Design and Promotion company located in Calgary, Alberta: http://www.apis.ca/. Apis specializes in building and promoting eye-catching, user-focused websites that make clients money.
MORE RESOURCES: Unable to open RSS Feed $XMLfilename with error HTTP ERROR: 404, exiting |
RELATED ARTICLES
Joint Venture 101 - The Quickest Way To Build Your eBusiness (PART 1) This article reveal the same techniques that many Internetmarketing experts uses every day to make millions of dollarsin profits - no kidding! In my own opinion it is the mostprofitable and powerful concept ever used on the Internetfield. So, stay close and read it carefully. How to Advertise on the Internet Do you want to reach millions of potential customers for FREE? Well you can if you know how. The Internet, that massive network of thousands of computers around the world, also known as the "Information Super Highway," is your ticket to generating free leads and sales. Web Site Promotion-Advertising Your Website For Profits Making money with your web site is the dream and goal of millions of webmasters all over the internet including myself. In order to reach this goal you need a variety of web site promotions running all at the same time. 3 Fast Ways To Get Free Content For Your Home Based Business Website Is your website looking alittle bare? It's okay, you're about to learn 3 of the fastest ways I know to get free content for your home business website.1. How to Get Hundreds of Links to Your Site If you are website owner and you have begun exchanging links, you know how time consuming -- and time-wasting -- it can be. On the other hand, you don't want to give up on the process because you might actually unearth the occasional valuable link partner. How To Promote Your Online Store OK. So you took the leap and started your online store. Tips to Maintain your Website to Keep Visitors Coming Back When you design a website you should create it so that your visitors are constantly coming back for more. In order for you to keep your visitors coming back you need to keep up with maintaining your website, and offering things that will keep your visitors busy. Reciprocal Link Exchanges - A Foolproof Technique That Will Never Die On the Internet, links are very important for websites to accumulate because they have such a heavy bearing on a website's relevance and ranking when certain keywords are searched for. As a result, many websites are working hard to get more links to their site than their competitors so they'll have higher rankings. Power Training for your website You have permission to publish this article electronically or in print, free of charge, as long as the bylines are included. Power Training for your Website - Build that traffic By Marc Lindsay We all know what it is like to get in the gym and do a darn good workout don't we?? It feels exhilarating and you walk away with a sense of achievement and that you have done something right to your body Well I was in the gym the other day doing the strength component of my training and I it made me question myself. If You Build It, They Will Come? Many of you will remember the line from the movie Field of Dreams, "If you build it, they will come." Many businesses apply this methodology to their business model. Marketing Tips for Your Web Site Here are some simple and easy tips on how to market and drive traffic to your site.1. Niche Markets and Mini Sites Profits - The War Has Begun! Niche markets and mini sites are taking lately by storm theInternet marketing field. But despite of all kinds of freeinformation you receive, there still plenty of tips coupleof Netpreneurs "forget" to tell you about. Promote Your Website Using Articles Promote your website using articles - Internet is all about information! At any given time, majority of web users surf the Internet in search of some kind of information. That's why it is only natural that marketing with the help of providing sought after information to web surfers should be a key method in your online marketing strategy. 10 Ways to Market Your Web Site and Have It Market You Once your web site is done, it does you little good to have it sitting static on the net waiting for those visitor "clicks." High numbers of visits to your site from potential customers or clients rarely happen by accident. Google Gives Web Page History More Importance The Google patent application submitted in March, 2005 has generated a good deal of debate among search engine optimization experts. The patent document contains many general suggestions about the direction Google wants to move their search criteria and ranking techniques in the near future. Promote Your Site through Niche Directories Maybe you are a Doctor or a lawyer. You've built an excellent web site that looks good, has the potential to make huge sales and is well optimised for the search engines. Website Submission to Open Directory Project - DMOZ As an authorative hub a link from a DMOZ directory category to your website will give your site a boost in PageRank? and may assist in getting search engine spiders to crawl your site faster and more often. Google also uses DMOZ data for its Google directory. How To Improve Your Conversion Rate Hardly a day goes by that I don't get an email from someone saying:"Michael, I just don't know what to do. We are not getting sales, nobody is signing up, we are not making any money. Criteria For Selecting Good Directories! Directories are the best means for getting related links and targeted traffic. There are a huge number of directory sites present all over the world. Free Web Site Traffic - 4 Keys to Website Promotion Web site traffic promotion on the cheap is labor intensive but quickly mastered if you know where to start. Free web site traffic doesn't mean massive submission to search engines or traffic exchanges. |
home | site map | contact us |