Site Promotion Information |
If You Build It, They Will Come?
Many of you will remember the line from the movie Field of Dreams, "If you build it, they will come." Many businesses apply this methodology to their business model. I can't tell you how many times I've come across this misnomer in dealing with hosting and web design customers. They figure, "I've got a website now. The customers will start to buy my stuff. I can wait for the orders to start coming in." A few months later they call to complain that it isn't working and it must be something wrong. When I ask them what they have done to get customers, a lot of times they don't know what to say because they never thought of that approach. If we pause to think about the build and wait approach for a moment, we will soon see the error in this idea. Unlike a physical location, where you have customers driving or walking by all the time, online businesses need some way to attract traffic and customers to their website. In this article we will discuss a few methods that can be employed to bring customers to your website. Search Engines Getting listed in the search engines is usually a good place to start. There are two ways to get listed in the search engines; Pay-Per-Click placement, and organic search engine results. Depending on the industry and online competition, PPC placement can be a very inexpensive or very expensive way to attract customers to your website. If the cost per click starts to get high, be very careful, you could spend a lot of money and not be able to recoup those costs in sales. Getting into the search engines themselves is quite another task, left for another article. There are many websites and articles that detail the process needed. Advertising Doing some type of advertising is absolutely necessary to gaining customers. Many times I hear "I can't afford to pay for advertising." My response is "How can you afford not to?" Owning a small business myself I know how intimidating advertising can be. However, there are a few methods of advertising that require little investment which I will discuss -Direct Mail -Press Coverage -Build a Sales Team -Message Boards Good Service If you provide an excellent product with excellent service the customers you've already gotten will help spread the word. Remember, it can't be just good service it needs to be next-level service. Service they don't usually receive. An impressed customer is priceless. To sum it all up Now the items discussed in this article are by no means the only things will work, and won't be a guaranteed method. A concerted effort of these tactics will bring customers to your site. If you work hard, keep focus and stay on the cutting edge you can have an advantage over your competition and be successful. Scott is the owner and head designer for Smith-Concepts a successful web development firm. Related Links: http://www.smith-concepts.com
MORE RESOURCES: Unable to open RSS Feed $XMLfilename with error HTTP ERROR: 404, exiting |
RELATED ARTICLES
3 Super-tips To Build, Promote And Profit More From Your Website! Are you happy with your website? (Does your business even have one?)Does it 'perform' as well as you'd like?I'm a professional web designer and I always try to influence the design of a client site with the following three so-called super-tips. If I apply these tips to a new (or existing) site, I always feel that the site will 'deliver' much more. How are Directories Different from Search Engines? Directories are important to your ranking and success with Search Engines. In a nutshell, search engines are completely automated and usually there is no need to submit. Ten High Powered Ways To Increase Your Traffic Once you have finshed designing your website, you want to get as much traffic as possible. You can use the following ways to get traffic. Website Promotion: 10 Ingenious Ways To Defeat Your Competition Business is war.To get to the top, you must fight not only to survive but to rise above your competitors. Restaurant Website Promotion - How to Boost Your Business Using Tested Online Marketing Tactics Being a restaurant owner means you are always interested in getting more people into your restaurant, whether that be return customers or new customers, hopefully always a mixture of both. Fortunately, the Internet can help you in your marketing goals and not cost you a lot of money. How To Get Free Advertising By Giving Away Online Content Giving away content is a powerful way to get free advertising. For example, give other people permission to use your article on their web site or in their e-zine. Increase Your Web Traffic without Breaking the Bank If you are like most webmasters, your goal is to increase your website's traffic in order to increase sales and ultimately revenue. But, you might be wondering how you can possibly perform a marketing campaign if you do not have much of an advertising budget. Why You Need Submit Articles To E-zines Ezine publishes have large amount of loyal subscribers. If you send articles to ezine publishes, readers have trust their editors' recommendation. Give Me Quality Over Quantity Every Time In the early days of developing my home business, I went for the numbers instead of focusing on targeting prospects. It took me a while to appreciate the importance of targeting (quality) instead of just going for the big numbers (quantity). Drive People to Your Site to Buy Your Products Bring those visitors back for more, applauding you and sayingBRAVO! They will create a buzz about your great site, and sendyou many more visitors through word of mouth. These visitorsare your personal marketing force. To Link or Not To Link - That Is The Question You know the drill. Everybody claims that in order to obtain and maintain a favorable ranking on the search engines you MUST have reciprocating links on your website. Reciprocal Link versus Value Exchange Most webmasters are familiar with the concept of reciprocal linking. Reciprocal linking is the exchange of links between webmasters with the hope of improving their site ranking with the search engine. Criteria For Selecting Good Directories! Directories are the best means for getting related links and targeted traffic. There are a huge number of directory sites present all over the world. Rich Media - Exploring New Territory Until recently, audio, video, Flash, and static graphics were all independent components used as enhancements to text based messages on the Internet. We're now seeing technological breakthroughs that allow us to combine these various elements into exciting web-based presentations that not only simulate our television experience but also take us to a whole new level of user interactivity. The Basics Of Free Web Site Promotion It's easy to forget the fundamental components of Web site promotion. Winding back the clock to the days when many Webmasters couldn't afford prolonged advertising campaigns, the majority of people starting out with a new Web site were forced to discover the art of free Web site promotion. How to Develop a Local Traffic Base Getting a loyal traffic base for your website is an important way in keeping your traffic high. People who like your website are also more likely to tell their friends about it in e-mails and post your website on other mediums like website forums and newsgroups. Generating Traffic to Your Web Site When promoting any product or service every hitto your website counts.So assuming your site converts a percentage of visitorsto sales, the more traffic, the more sales you make!I have read a number of articles lately on how to write good ad or sales copy and optimising websites. Write It and They Will Come Write it, offer it for free on your site and they will come. Yeah right and then you woke up. Promotion Techniques Dont Have To Be A Hassle Are you tired of writing countless eMails to other webmasters asking for a link exchange with your new website just to see them being deleted by a spam filter or just ignored? Or don't you want to go through many manual directory submissions again just to get some links and therefore potential visitors to your homepage? Then one of the many different programs that automate or simplify the process of building links to your site might be what you are looking for. However, since those services are available in many different kinds of flavor and some of them might even damage your sites ranking instead of helping it, this article will now take a deeper look at some of the more important programs to help you decide which could help your websites best. Why Directories Might Save Your Websites Life Many business owners and online marketing experts focus their efforts on search engine optimisation and ensuring high search engine placement for a website. Although search engines should play a crucial part in any online marketing campaign they are but one element to that equation. |
home | site map | contact us |