Using Effective Public Relations to Attract Investors


By Mark Buzan

For companies looking to take their enterprise to the next step, the search for investors and/or satisfy venture capitalists requires an in depth understanding of the practice of investor relations.

Here are a few considerations to put in place so that potential and current investors are attracted to the natural value of your company:

1. Monitor online forums - Streamed all over the Internet to hundreds of potential investors, any savvy investor will be on the look out for the newest development or innovation that could catch on like what iTunes did for Apple. The forums you monitor should be archived, so the reach to the investment community is extended long beyond the date of any event or product launch you hold.

2. Targeted your message(s) to a specific industry sector and present in-depth content from keynote speakers and corporate executives. In an environment saturated with information from the media you can grow your shareholder base by communicating your message directly to a live audience of investors by making a CEO's speech available on the company website.

3. Build relationships with reputable stockbrokers, venture capital and investment banking firms. In most major cities, angel investor associations are also an excellent group to reach out towards.

4. Make sure your corporate fact sheets are professionally written and designed. The Corporate Profile should become an integral part of your overall Investor Information Package.

Solid Investor Relations is no different that intelligently applied Public Relations. It's all about the story. Tell the great story of your company, do it professionally, and target your message to the right audience.


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