| |
| |
|
Marketing Information |
|
A Business In One Sentence
Marketing expert and author, Geoffrey Moore, has a usefulfill-in-the-blank method for creating a theme andpositioning statement for your business. I prefer to usehis same system for creating clarity for myself in what I'mselling, creating an elevator or introduction speech, andalso material for my website, brochures and business card. Using this same method for each niche I have also keeps mefocused and on target for where I am going and what comesfirst. I know it will do the same for you. As a publicspeaker, I also like to use the same exercise to create aone-line message for each workshop or engagement. This waythe participants and I start from the same page. I like tosay it provides the tree trunk that all the branches stemfrom. This exercise is designed to be simple and achievable in 15minutes. However, if this seems somewhat daunting, see ifyour beliefs are still in the clouds of wanting to delivertoo much to too many to soon. If this is the case, there isa great book I recommend that will support you in narrowingdown: Niche and Grow Rich, by Jennifer and Peter Sander.This book will support you understanding the market placeyou want to enter and in narrowing your thoughts. Exercise For ___________________________ Who ___________________________ Our product/service is ____________________________ That provides ______________________________ Unlike ____________________________________ Our product/service _______________________________ Taking This Forward Once you have completed this exercise, whether it is foryour overall business theme or better yet a narrower one,you can move this information forward into all yourmarketing information. Create a paragraph with this information, then edit andrefine the language so that it fits your customer's readingstyle. This is especially important if your style isdifferent. Each word you use has an energy attached to it.This energy either detracts or attracts customers. Catherine Franz is a Master Life and Business Coach, well-known international speaker and author, living in Northern Virginia. She lives and breathes attraction, prosperity and abundance. http://www.AbundanceCenter.com
MORE RESOURCES: Unable to open RSS Feed $XMLfilename with error HTTP ERROR: 404, exiting |
|
|
|
RELATED ARTICLES
Mortgage Marketing - How to Earn More Business From Realtors® Is your marketing strategy getting the results you desire?Mailing postcards, handing out flyers, giving out your business card, and referring real estate agents to your website are forms of marketing activity, but does that mean it's effective?Being effective first means understanding how marketing to real estate agents works. Otherwise, you're practicing the definition of insanity - Doing the same thing repeatedly,each time expecting a different result. 13 Lessons in Marketing, Super Bowl Style Each year, the Super Bowl provides marketers opportunity to study and learn from the games' advertisers, players, and coordinators. Super Bowl XXXVI (February, 2002) was no exception. Discount Promotional Items - How to Save Money It takes money to make money is an adage we hear everyday in the business world. So, when it comes to getting promotional items, you've got to budget for it. Loyalty Cards Systems - Beware, Some Should Be Avoided Recently, I discussed a loyalty card system with a vendor who was selling quite a number of his systems to restaurants. I was shocked to discover the lack of detailed information that this vendor catered for, and the opportunities the system he provided squandered. Natural Marketing for Full Business Success Is your mind muddy on marketing? Do you wake up each day and say, "I get to share myself and my great message with others" or do you say, " I have to market, or I will fail."Natural marketing refers to the action you take to get the word out about your service and product that rings true to your heart. Website Marketing: 10 Uncommon Bonuses That Will Help Make Your Product Hotly In Demand Giving away free bonuses is an important website marketing secret that can ignite your sales.1. A Common - Yet Easily Avoidable - Marketing Mistake December is a month in which many organizations make plans for the coming year. Now is a great time for you to look at your marketing systems for attracting and retaining customers. Get FREE Web Tips From Your Competition I knew this one would get your attention. How can you, the savvy business entrepreneur, get FREE ANYTHING from your competition? The answer is simple: Google!Yes, there are many things that Google can solve. Distinguish Your Business From The Competition You followed time-honored online marketing techniques to the letter: you have a great web site, the site has a high search engine rank, and you created a compelling marketing message that showcases your unique selling proposition. Unfortunately, your competitors are reading the same playbook and are implementing the same marketing strategies. Creating Your Future with a Marketing Plan Almost everyone who dreams of starting their own business is familiar with the fact that they should create a business plan. However, often that's where many people stop. Off The Shelf Software for Making Business Lists Available to all small businesses are business lists, which come on CD ROMs. This off the shelf business list software can help you in your small business. Top 5 Kick Butt Marketing Requirements Cinch your success with 8-second leaders! Step into the saddle and ride to the buzzer - but first, get outfitted for success. Some things are necessary to have on hand in order to be prepared for coming out of the chute. Promotions That Build Profit Promotions are everything you do to let your customers know you exist. Good marketing techniques can help eliminate the "I didn't knows" from your clients and would-be clients. The Seven Vital Steps You Must Know To Ensure Direct Mail Success 1. Your Most Valuable AssetA mailing list of valued customers is the single most important asset you have. 6 Things I Know About Postcards That You Don't In my plethora of experience tucked away between these ears, I have managed to cull out for you what I consider the "best of the best" - in other words, I took the most proven details about postcards that were significant to you starting a postcard campaign and really winning at it. So here goes the most incisive higlights about postcards. Non Products Exist in this World "Both the market and the distributive channel are often more crucial than the product. Products are within the business as the accountants define it. Secrets of Trade Show Success The ropers at Annie Oakley's Real Western Dudette Ranch were all riding high in the saddle. It was just before their first ecotourism and adventure travel trade show in Chicago, and they just knew they would rope in big sales. Where to Find New Customers Using B2B Direct Mail The challenge in business-to-business direct mail is knowing where to look for new business. You need a source of potential new clients that is reliable and affordable. Four Essential Marketing Plan Components Preparing a Marketing Plan for your product or service is a real eye-opening experience. While we all hope that our product or service will appeal to the masses, the truth is, that may not happen. What's Next? A Guide to Marketing Your New Business Coming up with an idea, seizing the opportunity, and setting up a business was the relatively easy part. Now you are ready for the challenge of finding your customers, or at least make it easy for your customers to find you.
|
| home | site map | contact us |