| |
| |
|
Marketing Information |
|
Recipe for Success
Special event and a special recipe - hand it out on a business card. I have seen many real estate people, give out recipes with their newsletter. I find one typed onto a full sheet almost every month. Some of the recipes look absolutely delicious but I find that the extra information and consequent size of the sheet make it not worth keeping (at least for me). A way around getting your recipes in the hands of the consumer is to put them on something that is easy to store in a recipe box or keep under a magnet on the fridge. If the recipe will fit on a business card, you can slip it in with the newsletter you distribute. The draw back to using a business card for this is the recipe can not be long and complicated. Send them back to your website for further details and more information! Food and good cooking are always of interest to everyone. Entice them with a few good ones and tell them where to get more; this will help you build your contact list. Get them to join your mailing list for to find out when a new recipe is added. Make sure that you have your website and email address on the cards so they can contact you for further information. I once sent out a post card with a recipe everyone kept asking for over the years. I simply sent out a picture postcard with the finished dish on the front and a short note telling them where to find the recipe on my website. Although I no longer have this on my site, people kept the cards and actually went online for years afterwards. Food may be a way to the customers' stomach but there are other uses for business cards that will yield more contacts for your database. Everyone wants to know time-saving tips. Bette Daoust, Ph.D. has been networking with others since leaving high school years ago. Realizing that no one really cared about what she did in life unless she had someone to tell and excite. She decided to find the best ways to get people's attention, be creative in how she presented herself and products, getting people to know who she was, and being visible all the time. Her friends and colleagues have often dubbed her the "Networking Queen". Blueprint for Networking Success: 150 ways to promote yourself is the first in this series. Blueprint for Branding Yourself: Another 150 ways to promote yourself is planned for release in 2005. For more information visit http://www.BlueprintBooks.com
MORE RESOURCES: Unable to open RSS Feed $XMLfilename with error HTTP ERROR: 404, exiting |
|
|
|
RELATED ARTICLES
The Power of Thank You Sometimes we loose site of the small things in life that are incredibly important. As a child growing up in America, most people are taught from a very young age to say Thank You in appreciation of a courtesy extended by someone. Overcoming Resistances To Marketing a Practice-Part 2 In Part 1 of this article, "Resistances to Marketing a Practice" the seven most common resistances helping and healing professionals (counsellors, therapists, naturopaths, homeopathetic doctors, massage therapists, body workers, etc.) have to marketing a practice were identified. Why Smart People Dont Know How to Market As an educated professional, your success is based on what you know, your education, your intelligence, and your creativity. Even if you're just starting out, you've achieved success just to get your many degrees and pass those licensing exams! Your clients return and refer because you apply your expertise and insight to guide them to appropriate answers for their unique situations. Buzz Word Offline, it's called word-of-mouth advertising. Online, it's known as viral marketing. Tricks of the Trade: Design your Booth for Maximum Impact The fight for your customer's attention at a tradeshow has never been so intense. Budget cutbacks in the travel sector means that buyers spend less time than ever at shows. Profitable Marketing Programs Part 2: Figuring Break Even Point In Part 1 -- http://www.websitemarketingplan. Understanding Survey Software Features If you take a look at the features that different survey softwares offer, you will quickly realize that understanding all of them is no mean task. But it is very important that you do because only then you can choose the right survey software. Why Your Business Need a Website Web Presence gives your business a distince edge over your competitors, especially when you want to expand your current customer base. For exmaple, if Jane wants to find a real estate agent but she does not know who is the best in her area. 4 Ways to Get a Prospects Attention Fast Can you remember the last dozen advertising messages beamed at you today? Can you remember even one of them? Most people can't.This illustrates a major obstacle you need to overcome before you can successfully promote your product or service. Create A Business Card That Sells and is Effective Why does your business need a business card?Business card is a powerful piece of card handed out to your clients or given to you by someone which has all that information in such a small space. Business cards are an important part of any business and that gives a first impression of your business to anyone. Corporate Gift Tips To Wow Clients & Associates 1) Know the company and their culture. Are they trendy and artistic or conservative and elegant? Your gift giving should reflect this. Promotional Mugs: Become a Part of the Legendary Coffee Experience When you want someone to like you, associate yourself with something that they love. Take coffee for instance. Maslows Marketing Filter One of the basics of all marketing and advertising training is a teaching of "Maslow's needs pyramid". This pyramid shows the different motivators and needs in a person's life and how they are built one upon the other. T.E.A.M Profit As you network and meet other business owners,keep this philosophy in mind:"Together Everyone Achieves More Profit"Remember this when you meet someonewith a business that serves your target market.Think about how each of you can work together to achieve more and grow your businesses. The Truth About The Fallacy Of 7 Ted Nicholas is a marketer with a proven track record. He has started, operated and sold 21 profitable businesses, and is responsible for the direct or indirect publishing of hundreds of books and publications. Boost Your Business With Testimonials When used correctly, testimonials can boost your response dramatically. They help build the prospect's perception of believability, stability, honesty, and value in your product or service. How to Turn a Marketing Calendar into Marketing Success! Do you have a list of marketing ideas that you'd like to implement, but just never seem to get around to actually doing some of them? Who has the time?Creating a marketing calendar is the only way to make sure you stick to your plans. Take it seriously - don't forward today's marketing to-do into tomorrow's list or you'll fall behind right away. Tradeshow Booth Cures - Knick-Knack Knockouts Okay, we were kidding about the smoke, but not about the mirrors. Mirrors are exceptionally useful Feng Shui devices, especially in regards to manipulating the flow of energy. Knock, knock. Whos There? Your Target Market, Are You Listening? Have you ever had a conversation with a person who wasn't listening to anything you said? This one-way communication experience is a big turn-off and many times frustrating to cope with at the time. Is this occurring in your marketing? Oops, no one wants to think of their business as turning a deaf ear to their market. Creative Marketing: Just Your Style You've enlisted some of the traditional marketing methods to sell your services: you received some publicity in your local paper; your website is up and running; and you're listed in the Yellow Pages. So why isn't the phone ringing off the hook? Maybe you're marketing strategies need to get more creative!Creative marketing will allow you to attract new clients, as well as remind past clients that you're still around.
|
| home | site map | contact us |