How to Transform a Boring Note Into A Killer Cover Letter - Part II

In Part I, we covered how to grab the reader's attention with the opening sentence. Nowwe'll get them interested, arouse desire, and get them to take action. Let's get moving.

Interest

Now that you have the reader's undivided attention. The next step is get them interested in what you have to offer. In this case, since you're applying for a job, the goal is to get the reader interested in you, right?

So how do you do that? You feed them interesting facts. Like how much money you saved your previous employer. By telling them how you were at top of your class. Or that you were one of the top salespeople and the qualities you possess that enabled you to become a top performer.

Look at your past. There have to be some accomplishments you can talk about. And you must possess some strengths that enabled you to achieve those accomplishments. Don't keep them to yourself. Tell the hiring manager. Create enough interest to make the reader want to know more. How else can they make an informed decision? You're not helping anyone by holding back.

Desire

You've grabbed the reader's attention and created interested, now you'll arouse desire by describing the benefits the company will get if it "buys" what you're selling (which is you). What are the benefits of hiring you?

You've got a proven track record. You possess qualities that have made you successful in the past and will continue to make you successful in the future. The hiring manger will be congratulated for making such an outstanding hiring decision. Those are some general ideas. I'm sure you can think of some that are more specific to you and your situation.

Fill in the details that apply to your situation. Do you have some special certification or accreditation? Do you have a specialized degree? Do you have unique and relevant experience that make you an ideal candidate for the job? Surely, there are several benefits you can use to sell the hiring manager on bringing you in for an interview.

Even if you're trying to switch careers, my killer "System" will get you noticed. You'll get interviews just because the hiring manger wants to meet someone who'd send such a creative cover letter.

Action

All that's left now is to get the reader to pick up the phone and call you. Don't leave the reader hanging. You've grabbed their attention, created interest, and aroused desire. Now tell them what to do next. And don't be timid. I like to use a subheadline - a headline within the letter. It looks like this:

Here's What To Do Next?

Can you be any clearer than that? I don't think so. You could also use something like: "Here's How To Schedule An Interview With Me?"

Then give them your contact information - all of it. Your phone number, fax number (if you have one), mailing address, email address, cell phone, etc. People are different and you don't know what their preferred method of communication is so make it easy for them to "order" an interview with you.

Some people will want to pick up the phone and call you. Others prefer email. So give them multiple ways to contact you. That increases the chance they'll contact you for an interview. And that's what you want, isn't it?

So there you have it, the AIDA formula. Apply it to transform stale, boring cover letters into Killer Cover Letters that'll get the phone ringing off the hook.

Here's What To Do Next?

Hey, haven't you seen that somewhere before? Well, if you liked this article, you'll absolutely love my Killer Cover Letter "System." You can get all the details at: www.CoverLetterGuru.com

Robert is an author, speaker, and real estate entrepreneur(both on & offline). Robert applied his direct response marketing skills to develop a Killer Cover Letter System that produced 3 job offers in 72 hours. Please visit http://www.CoverLetterGuru.com to find out more about Robert's Killer Cover Letter "System." To request your FREE Report send a blank email to report@CoverLetterGuru.com

How to Transform a Boring Note Into A Killer Cover Letter - Part I


More Resources

How to Crash - Proof Your Job Search
Think you have the speed, endurance, and know-how to fix what's broken? Bet not. The smartest people in the world are those who can leave their ego at the door, and know when its wise to seek help.
What Do You Want To Be When You Grow Up? Something That Hasnt Been Invented Yet!
Most of us were brought up to study hard, get good grades, choose a "practical" college major, and strive for a "good job."Talk to a stranded midlife career-changer and you realize the game has changed.
Career Change: A Glittering Invitation To The Emotional Stalkers
As much as you are yearning for career-change, and as much as the trends actually favor it, just contemplating a shift is a glittering invitation to four emotional stalkers who love nothing better than to play a nasty game of team-tag at your personal expense. When you unmask these bandits -- even a little -- they begin to lose their emotional charge - leaving you free to more fully explore the opportunities to re-invent yourself.
Free Resume Examples: More Is Better
If you ever studied any probability theory in high school or college, you probably remember the marbles.Most introductory probability books talk about drawing different colored marbles out of a bag.
Creating Traffic Jams
It's hard to imagine why anyone would pick up a newspaper to find a job any more. With a seemingly endless array of career sites, mailing lists, corporate sites and newsgroups, job seekers have more options online than ever before.
Job or no Job: The Certainty of Uncertainty
Headline from AP via Yahoo News! January 11, 2005: "Chrysler Expects No Job Cuts in 2005, 2006." Headline from Detroit Free Press, January 12, 2005: "Chrysler Cuts 200 Hourly Workers.
The Pros and Cons of Telecommuting - As Seen Through The Eyes of a Seasoned Telecommuter
Janelle Delacorte has been happily answering calls for the Home Shopping Network and various infomercials since November 2004.Several nights out of the week she tucks the kids in to bed, turns around, takes 20 or so odd steps, and arrives at the office.
Careers-Changing Jobs: The Fantasy of the Ideal Job
Most people would agree that the concept of a job today is vastly different from that of 20 years ago. Organisations are changing at speed, technology has changed the face and pace of work, and globalisation is pushing every business to examine it's operations in a totally different context.
Ten Great Careers For Single Parents
The challenges of raising a child by yourself, whether you're a mother or father, can be very difficult. Add the burden of having to be out of the home for 40+ hours per week to work and raising a child at the same time can be nearly impossible.
The Top 10 Ways to Achieve Balance in Your Life
1. Define Success for YourselfClarify and write down what success means for you.
Does Your Career Change Itch or Burn?
Two weeks ago, I received a newsy email from a former client. Dan gave me the scoop on his life and new love, and ended by saying that while work had improved, he was feeling the itch again to go after career change.
How To Ask For A Pay Rise!
Negotiating a pay rise is not something many people do on a regular basis. By applying these keys you will be well positioned to improve your negotiation skills and feel more empowered when asking for a pay rise.
Become an LPN, the Fast Path to a Nursing Career
Licensed Practical Nurse (LPN) CareersLicensed Practical Nurses provide the most amount of direct patient care within the nursing category of healthcare. If you're interested in a healthcare career dealing directly with patients, becoming an LPN is a rewarding opportunity.
How To Take The Pain Out Of Performance Reviews
The Painful ApproachFor many years, "performance management" was of an annual event dreaded by both the management and the workforce. For a week or two every year the manager would virtually isolate himself and ponder the stack of review forms staring him in the face.
Career Moves: Take Charge of Your Life
Every day millions of people let their inner fears stop them from creating the life of their dreams. No one will deny that it is scary to step out of your comfort zone, but once you challenge your fear and take action, you can attain great things.
The Top 10 Ways to Manage Your Career
Many people in the last decade have experienced either a layoff or termination in their lives or the lives of somebody they know. While many of these people affected have experienced outplacement-consulting services, some have not and they may be in for a rude awakening - corporations no longer "take care of you".
How to Pick the Best Career For You , Part 2: From Exposure-to-Opportunity
Gain an audience by recognizing opportunityThere's a sexier method to salsa into a great career with less tripping and more flair. Look for problems to solve and create a personalized solution.
How You Can Find Opportunities For Foreign Language Proof Reading Work
For those who are fluent in another language, foreign language (ie non-English) proof reading can be a great source of income. It is a difficult area for those who are not fluent to get into though.
Choose Your References Wisely!
So, you need to submit employment references. A simple task, right? Sure, you could contact three of your closest friends and ask them to be your references.
How To Write The Perfect Cover Letter: Be Brief--And Be Gone!
The best cover letters are 'one-page wonders.' Why? Because they suit today's busy employers who are already overloaded and often overwhelmed.

More Careers & Employment Information:

Related Articles

How to Deal With Workplace Inflexibility
You've been a model employee: responsible, industrious, creative and productive. You've gone the extra mile time and again, with a smile.
Hot Business Trends for 2004? And Beyond: Maybe One Will Turn Into a Creative Business Idea for You
I always look forward to the December issue of Entrepreneur magazine. That's the issue that features the publisher's annual pick of hot businesses, markets, and trends for smart entrepreneurs - or those who aspire to be.
When Your Job Goes Away: Seven Tips
Q. "What do I do after a job goes away?"A.
Occupational Health and Safety - Stress and Workaholism at Work
There has been a lot of hullabaloo recently about the problems facing Australia in retaining talented workers and the subsequent pressure placed on those remaining behind in the workplace.The incidence in stress claims is rising and is having an impact on the economy and enterprises in general.
Formal Business Attire is Making a Comeback
The dot com boom of 1990s brought with it a laissez-faire attitude to dress code. Business casual was not a word that was part of our daily vocabulary.
Learn Some Useful Feng Shui Career Tips
As it does with every main life aspect, feng shui also provides tips and guidelines to help you improving your career. If your career is not moving on in the way you wish, that is due to a lack of balance and harmony within your environment and the elements that affect it.
Job Hunting Tips: Accepting Judgment
Applying for work is stressful, no matter the circumstances. Even if you are already working, and merely looking to see what else is out there, you still want to be offered the position.
Ask the Recruiter
We all have career goals, big or small. Here are some questions I have recieved over the last month from those actively seeking new employment.
How to Write a Resume That Stands Out From The Crowd
Today's job market is competitive. Many companies receive hundreds of resumes a year, making it difficult for yours to stand out from the crowd.
Interview Quicksand
How will you respond when you're asked the following two questions?1.What type of boss do you like to work for?2.
My Landscaping Business is Better Than Your Lanscaping Business...
Yesterday I was having a discussion with Mary who I know from a mother's group that I attend with my daughter Sammi. Through previous conversations I have determined that this woman is very talented in the areas of landscaping and interior design.
Self Describing Skills - Key Strengths
You need to be the best you can at describing your best qualities; particularly your key strengths. In my coaching practice I generally, at some point, ask my client: "What are you good at?" purely as a means to establish if they have already thought through this most important question.
One Cover Letter Secret You Cant Afford To Miss
Suppose you were the hiring manager, your desk piled high with cover letters and resumes to sort through. Which of the following cover letter greetings would grab your attention?Example #1:Dear Sirs: Dear Sir/Madam: Dear Gentlemen: To whom it may concern:Example #2:Dear Manager: Dear HR Director: Dear Human Resources:Example #3:Dear Mrs.
Unemployment Survival: Taking Back Control
One of the most emotionally crippling aspects of unemployment is the sense of powerlessness it engenders. Job layoff triggers financial pressures, emotional distress, family turmoil, and dashed career hopes.
Job Search Techniques: Smashing The Gray Ceiling
For decades, women have chaffed at the invisible glass ceiling which prevents their moving into the high executive brackets that their competence, knowledge and skills have earned. The same amorphous barrier confronts older workers both in terms of advancement within a company and, most especially, when a job change is required.
How To Write A Resume Cover Letter That Will Get Your Resume Read
A Resume Cover Letter has only one purpose - to stimulate the recipient of your resume to review your resume. This free resume cover letter tutorial assumes that you will be sending your resume and resume cover letter by email.
How To Conduct A Successful Job Search Campaign
1.Define your objective: Know what kind of work you most enjoy and perform the best.
How to Evaluate Job Offers and Zoom In On the Right Opportunity for You
You've been successful in your job hunt and have received a job offer. Maybe you received more than one offer.
The Perfect Resume
The perfect resume presents hiring managers with a four-fold vision of who you are and what you bring to the table: The perfect resume offers Logical Proofs:
Yes, Ive Had Gaps In My Employment History--What To Do About It?
Yes, I've Had Gaps In My EmploymentHistory--What Can I Do About It?1. Honestly, there is not a single personwho has not had SOME gaps in theirwork history.