Career Success Through Self-Marketing

Marketing shouldn't be limited to advertising companies. Finding a job or enhancing your current position requires good self-marketing skills. What is self-marketing? Basically, self-marketing is communicating your benefits to potential or current employers. Think of yourself as a "product" and explain to employers what differentiates you from other "products."

Why is self-marketing important? Landing a job or improving your current position requires effectively selling your skills, abilities, and knowledge to employers. How do you market yourself? Self-marketing can be accomplished through networking, resumes, interviews, and salary negotiation.

Reports estimate that as many as 85% of jobs aren't advertised. Networking is one way to get at the "hidden job market" - those unadvertised jobs. Tell everyone you know that you are looking for a job. They just may know of someone who is hiring. Develop a contact list including: family, friends, friends of friends, acquaintances, co-workers, former co-workers, neighbors, doctors, dentists, and lawyers. If you live in a large city, chances are you can find a job search support/networking group to attend. Remember, more contacts equals more job opportunities.

Resumes are often your first contact with an employer. Your resume should highlight your skills for the job you want, not the jobs you've held. If you present yourself well on paper, you will have an opportunity for a face-to-face meeting with an employer.

Interviewing is your chance to really sell yourself. The interviewer is trying to determine if you're a good fit for the position and the company. Practice commonly asked questions. Be prepared with success stories that emphasize when you've effectively used your skills, abilities, and knowledge, leading to exceptional results.

Don't forget to send a thank you note after the interview. The thank you letter lets you express appreciation for the interview and strengthens your candidacy. It allows you to reemphasize your strongest qualifications, restate your interest in the position, and provide additional information not previously given.

Salary negotiation is a useful tool to ensure you are paid what you're worth and what the market supports. Negotiations can be conducted with your current or potential employer. In either situation, be prepared to talk about what credentials, skills, and accomplishments justify your requested salary. Besides money, other things that you can negotiate are: flex-time, extra vacation days, tuition reimbursement, and hiring bonuses.

Joan Runnheim, M.S., founder of Pathways Career Success Strategies [http://www.pathwayscareer.com]in Hudson, WI, is a career consultant who helps individuals reach their career goals by developing an effective career development plan or job search strategy. As a career advisor for Monster.com,[http://forums.monster.com/forum.asp?forum=3560] Joan has been able to reach out to millions of people with her career-related articles and advice.

For more information call 715-549-6432. Email: joan@pathwayscareer.com


More Resources

Where Do I Go From Here?
Making Your Future Work Better For YouIt's the commonest concern people have about their careers. Where am I heading? Is this the right direction for me? How can I tell what will suit me best? Making good career decisions doesn't have to be agony if you clear away a few misconceptions.
College Labor is Available in Ohio
Ohio has always been big on education and that means a bright, energetic and reliable workforce for expanding businesses. A business which wants to expand its number of outlets should be looking strongly at the Ohio market place as there are many very strong and economically viable areas to do business.
Necessary Psychological Skills When Working in the Executive Protection Field
The "hard" skills necessary for an executive protection specialist (EPS) and/or personal protection specialist (PPS) are often perceived as being that of a policeman or (elite) soldier. Though there can be certain similarities i.
Top Ten Guidelines For Working With Executive Recruiters
1. Select the right type of recruitment partnerDetermine whether you would be best served by a retained, contingency, contract or research based partner at a global, national or local level.
Why Human Resources Are The Real Key To Success In This Information Age
The rapid changes that have mainly been brought about by the information age are numerous and irreversible. They have affected our way of life on virtually every front and have left many old companies in ruins while causing other new ones to swiftly emerge and grow to great unprecedented profitability, literally overnight.
What Did You Say?
My table-mates introduced themselves as the reciprocal protocol began. We chatted about what we did, where we did it and what we thought of the conference.
The Inevitable Job Interview Question: "Why Did You Leave (Are Planning To Leave) Your Last Position
This is a question that you can almost count on being asked at your next interview What the interviewer wants to know is, "Why are you available?"The answer you give could set the tone for the rest of the interview. For instance, if you were to indicate that you were bored or burned out at your last job, the interviewer would quickly become concerned about your performance at this company.
How to Answer The Most Difficult Interview Questions
The following 'difficult' questions are common to most tricky or adversarial interviews. In order to convince the interviewer that you are the best person for the job, you must prepare and rehearse your answers meticulously.
7 Tips to Deal With a Bad Performance Review
Q. "I wasn't happy with my last performance review.
Common Résumé Mistakes
Using a general résumé.DON'T DO IT! You cannot successfully use the same résumé to apply to several different jobs.
Employees, Get Used to Working under Surveillance
Let's face it. Monitoring employees' e-mail, tracking their Internet use, logging everything done at keyboards has become the norm in Corporate America.
Make Your Resume Keyword Rich and Scanner Friendly
If you haven't looked for a job recently, there are new tactics that hiring professionals are using that you should be aware of before updating your resume.Employers and recruiters increasingly rely on electronic resumes, resume posting boards and job banks to find job candidates.
Why Do Interviews Die: That Sinking Feeling and How to Prevent it!
Interviews die because a mistake occurred. Sometimes, you've made a mistake; sometimes they die because someone who screened a resume did.
Writing Great Cover Letters
Cover letters are an essential ingredient to your complete résumé package. This is the best opportunity for you to demonstrate your personal character, knowledge of the company and your business writing skills.
9 Tips on Creating a Professional Emailed Job Application
With the advent of the Internet, many of us have the opportunity to apply for work through email.However, just because this is the Internet and email is so fast and convenient, that does NOT mean you should give up professionalism and polish!FIRST IMPRESSIONS COUNT.
Make A Lasting Impression With Interview Etiquette
(Des Moines, Iowa - February 2, 2005) Behaving appropriately during every course of an interview is just one way to increase your success with finding a job. Here are some tips to consider before you're seated across from your interviewer.
Stepping Stone Jobs
What we name something matters.It sets a tone that alters our attitude.
Ask the Recruiter
We all have career goals, big or small. Here are some questions I have recieved over the last month from those actively seeking new employment.
You're Ready for a Career Change - Is Your Resume?
You finally did it. You made the decision to leave a career that makes you dread every Monday morning and pursue one that you feel is your true calling.
Searching for a Federal Job
Many years ago searching for a federal job was a long, complicated and drawn out process. Today, it has been become far less complex and is now just a three-step process.

More Careers & Employment Information:

Related Articles

Rekindling Passion for Work
Passion comes in many forms. I'm focused on the version of passion that is "boundless enthusiasm".
Career Success Through Self-Marketing
Marketing shouldn't be limited to advertising companies. Finding a job or enhancing your current position requires good self-marketing skills.
A Peek at Nursing as a Career
We need more people to choose nursing as a career. There is a national shortage, so the career choice would guarantee future employment fresh out of school.
Revitalize Your Recruiting for 2005
Happy New Year! The forecasts are in agreement: Hiring is on the rise. 2005 will mark the revitalization of our economy.
Traveling for An Interview? 10 Tips to Get You From Here to There
You've just been granted an on-site interview in another town. Hurray!This means you'll be traveling to an employer's location so that they can further evaluate you for a specific job position.
To Get Hired or Get Promoted, Attitude Is The Key
When you're looking to get hired or get promoted, what do you think is your most important asset? Your experience? Knowledge? Skill? Talent?While all of those are advantages that will help you achieve your goals, there's one thing that's more important than all of them combined.Your attitude!I attended a board meeting recently.
Job Interviews -- The Real Reasons Why You Need to Follow Up
Effective follow-up after a job interview is often a key reason why someone gets a job, even though there are other equally qualified candidates. Many candidates treat follow up as an optional add-on to their job search.
Are You Winning the Talent Wars?
How many times have you heard or read, "Our employees are our greatest asset"?What are the chances of any company surviving if it cannot find the right employees - or find enough of them? In 2003 Roger Herman, Tom Olivio, and Joyce Gioia wrote in Impending Crisis that by the year 2010 the U.S.
Be Prepared for the Unexpected
How long has it been since you last had to search for a new job? These days it's not at all unusual to change careers or jobs several times in a lifetime. The idea of retiring from the same company after a lifetime of service is much less a reality in today's world than it was a couple of decades ago.
Job Hunting Tips: Accepting Judgment
Applying for work is stressful, no matter the circumstances. Even if you are already working, and merely looking to see what else is out there, you still want to be offered the position.
Searching for a Federal Job
Many years ago searching for a federal job was a long, complicated and drawn out process. Today, it has been become far less complex and is now just a three-step process.
During Midlife Change: Are You a Jumper or a Clinger?
Over the years, I have identified two kinds of midlife career changers: Jumpers and Clingers.Jumpers thrive on energy, enthusiasm and improbable luck.
So, What Do You Do For Work?
I remember being asked this question a lot when I was dissatisfied with my career. My usual strategy would be to give a pat answer and immediately turn the question back on the person who asked it.
More Companies Using Job Interview Phone Screening
Planning and preparing before you begin to send out resumes could save you some embarrassing moments when you receive that unexpected call.You just never know when that phone is going to ring.
Seven Myths You Must Challenge Now To Begin Your Second Career Today
* Has it been awhile since you explored career options?* Are you making your 21st century choices based on beliefs that were accurate when Reagan was president of the US (and Thatcher was PM of Great Britain)?* Do you wish you could take a test that would point you to the perfect Second Career?Then you're probably operating on yesterday's myths -- time to move to today's reality!Myth #1: Science supports the traditional linear career change model: test for interests, identify careers and go find a job.Reality #1 Researchers at Stanford and Harvard found that career exploration proceeds in a zig-zag trial-and-error path, almost always with a hint of serendipity.
Sample Resume Objectives: What They All Tend To Miss
Sample resume objectives. When a harried and possibly panicked job seeker finds one he thinks is good, he feels like the drowning man who just got rescued.
Resume Success Factors--What Exactly Is A Resume Anyway?
You know you're good..
When The Going Gets Tough -- The Tough Keep Going
If you've been in a job search for more than a few weeks you may be experiencing the feelings of defeat and despair, not to mention the urge to give up. It's been a tough year, and then some, for those who have lost jobs for whatever reason.
References: Choose Wisely
Sophisticated job seekers know and understand that sometime during the interview and hiring process you will be asked to supply references. With this in mind, here are five concepts to focus on in developing your reference list.
How to Close Your Interview and Leave a Lasting Positive Impression
Closing the Interview - Knowing how to successfully close an interview can make the difference between getting the job and being one of the unfortunate individuals who receives a rejection letter in the mail. While much attention is given to the matters of how to write a resume and cover letter as well as what to expect in regards to interview questions, far too many job seekers are unprepared when comes to knowing how to successfully close an interview.