Job Interviews and The Secret of Selling Yourself

A very effective and persuasive tactic when selling something is to promote its benefits as well as its features.

Very simply, features are what something has; benefits are what those features do for you.

For example, if you're selling your used Oldsmobile, one of the features you might mention is its large trunk.

If you focus only on the feature, you'll say, "This car has a large trunk." (Yawn) But if you promote that feature with its benefit, you could say, "The trunk is huge. You can get three suitcases and your golf bag in there for a trip to Disneyland and still have plenty of room for all the souvenirs you'll want to bring home!" See how that makes a more powerful impression?

The potential buyer can visualize how this car with its large trunk can make packing for his next trip much easier. Use the same tactic for each feature of the car, and (Ka-ching!) you have a much quicker sale.

When you're preparing your resume or answering questions during an interview, you're selling yourself, so use that same tactic: sell your benefits along with your features! Here's how:

Consider these typical "features" a job applicant might mention during an interview:

• 10 Years of Experience

• Ability to Type 90 Words Per Minute

• Strong Organizational Skills

• Dedicated

• Excellent Communicator

• 2004 Administrator of the Year, Acme International Inc.

Those are pretty impressive. Now let's see how you can turn those "features" into "benefits:"

• Feature: 10 Years of Experience. Benefits: "I know what to expect in this type of position; I've handled this type of work before; I won't need much training or supervision; I'll hit the ground running and will start producing right away."

• Feature: Ability to Type 90 Words Per Minute. Benefits: "I can get your 10-page reports done in less than an hour; I will speed up your work flow."

• Feature: Strong Organizational Skills. Benefits: "I'll keep track of your schedule so you'll always be on time and have the materials you need; I will be able to quickly retrieve any document; I will prioritize my workload to ensure the most critical projects are don e first; I will save you time; I'll help you make your boss happy."

• Feature: Dedicated. Benefits: "I will support the company's overall mission and do whatever I can to help achieve it; I won't complain about hard work or long hours; I will faithfully do my job to the best of my ability."

• Feature: Excellent Communicator. Benefits: "I will easily be able to give you and your staff the information you and they need, whether in verbal or written form; I will be able to compose much of your correspondence, relieving you of that duty; I will save you time and effort."

• Feature: Administrator of the Year, 2003, Acme International Inc. Benefits: "I'm very good at what I do, and you don't have to take my word for it - here's proof that others have recognized my skill, professionalism, and outstanding contributions."

Even more impressive! See how that works? A "feature" is nice. But even better is answering the hiring manager's unspoken question, "So why is that important?" You do that by selling your "benefits."

Make a list of your own features and their corresponding benefits. Learn to promote these benefits to your potential employer. Do this in your cover letter, your resume, and during your interview to make a powerful impression.

You will SELL yourself into a new job!

Bonnie Lowe is author of the popular Job Interview Success System and free information-packed ezine, "Career-Life Times." Find those and other powerful career-building resources and tips at her website: http://www.best-interview-strategies.com.


More Resources

What Is Your Greatest Weakness?
The fastest way to make a good interview go bad is to avoid questions posed by the hiring manager. The one question candidates love to avoid is, "What is your greatest weakness?" Most candidates are quick to respond with superficial answers such as "I'm a workaholic" or "I'm a perfectionist.
Career Moves: Take Charge of Your Life
Every day millions of people let their inner fears stop them from creating the life of their dreams. No one will deny that it is scary to step out of your comfort zone, but once you challenge your fear and take action, you can attain great things.
Three Ways to Transition to a New Career
As a Certified Personnel Consultant working for Find Great People International in Greenville, South Carolina, I receive telephone calls from people who are considering a career change. For some, transitioning to a new career is easier than others.
So You want to be a Bodyguard?
Then let me start by helping out. The politically correct phrase these days is not "bodyguard" but personal protection specialist, executive protection specialist or close protection operative, depending on your place of training and other preferences.
Seminars: Why Are They Popular, and What Advantages/Disadvantages Are There to Attending One?
Seminars dealing with "special topics" have actually been around for decades, and are an older form of marketing and information exchanges, that have seen quite a resurgence of interest in the past ten years.Seminars are simply a group of people coming together for the discussion and learning of specific techniques and topics.
5 Resume Mistakes Telecommuters Often Make
Finding a legit telecommute job can be difficult. Telecommute jobs are in high demand and hundreds if not thousands of other people are competing for the same position.
Avoid a Three-ring Circus with These New Interviewing Strategies
I referenced the circus because I just finished another interviewing book that recommends asking for the job before leaving the interview. I can envision up to 15 qualified professionals each asking the interviewer for the job.
Job Search: Age-Proofing Your Resume
Older job hunters fear interviews where their age cannot be concealed and where an initial response of dismay on an interviewer's face, quickly hidden, confirms their anticipation of discrimination. The mature job seeker often prefers the anonymity of mailed resumes, e-mailed inquiries, internet applications, and telephone contacts.
Hello Work World, Im Un-Retiring
For many years, you looked forward to that day when you would bid the world of work a fond farewell and ride off into the sunset of your golden years.Initially, it felt wonderful not to have to go somewhere each morning.
Q & A How to Find a Great Search Firm
Q & AQ: Are people sometimes cautious of 'headhunters'?A. Yes.
Job Hunting Tips: Assessing Personal Value
A week out of work is a vacation. You can sleep late in the morning, revel in your newly found free time, shop when the stores are empty, and get around to those chores you have been putting off for too long.
Making Sure You Get a Good Reference
You've had 3 interviews with a potential employer and they've asked you for references from your prior job. The problem is that you didn't leave on the best of terms and now you're a bit worried about the kind of reference they'll give.
Discuss Your Accomplishments During the Interview
When preparing for your interview, you need to be ready to discuss your accomplishments. Surprisingly, many people are reluctant to talk about their accomplishments.
Federal Job Search Strategies: 7 Tips to Help You Succeed
Despite constant calls by politicians and policy makers to reign in government spending, the federal government remains the largest employer in the United States. According to the U.
Your Goals Must Be Within Your Reach
FIRST STEP -- Set short-term, incremental goals. Work up to larger plans later.
Mystery Shopping
Mystery shopping is an excellent way to make extra money. In fact, some people make a full time living doing it.
80,000 Americans Work in the Oil Change Industry
There is a huge shortage, which effects franchises costs in labor, availability of labor and quality of workmanship. For instance 80,000 Americans are in Oil Lube Facilities alone and over 50% are franchised lube centers.
Overwhelmed and Overworked: The Myth of American Productivity
Employment finally seemed back on track during the first few months of 2004. Politicians crowed that "Our tax cuts are working.
Benefits of Mystery Shopping For Secret Shoppers
Mystery shoppers are people who are hired to scrutinize employees, products and customer services of any organization. The benefits that they get from mystery shopping are:They enjoy doing a job that's fun and frolic.
10 Tips to Help You Ace the Interview and Get the Job
The interview is the "beauty contest" part of the job search process. Interviewers get to compare candidates by asking them similar questions and comparing the answers.

More Careers & Employment Information:

Related Articles

Writing A Resume That Gets You Noticed
As the old saying goes, "you never get a second chance to make a first impression." In today's business world, of course, that first impression usually does not come from a face-to-face conversation, but from whatever you can tell your future boss about yourself on paper: your resume.
Jesse And Al Should Read This!
Instead of getting all bent out of shape over innocuous remarks made by the President of Mexico, perhaps the Lord and Prince of African-American Ideological Imperialism (that's Lord Jesse and Prince Al) should know just how Americans apply for those jobs they so vehemently claim Mexicans are stealing.The good folks at Careerbuilder.
How to Give Job-Winning Answers at Interviews
Human Resources personnel, professional recruiters and various other career experts all agree: one of the best ways to prepare yourself for a job interview is to anticipate questions, develop your answers, and practice, practice, practice.There are plenty of websites that offer lists of popular job interview questions, and knowing the types of questions to expect can be very useful.
5 Key Factors to Consider When Selecting an Outplacement Firm
With today's economy, more and more companies are finding themselves faced with the situation of having to reduce headcount to remain competitive. Here are five key factors to consider when selecting an outplacement firm if your company is ever faced with a workforce reduction.
Ideal Job and Handling Criticism
How many times have you been asked, "What is your dream job?"Even if you document a dream job on paper, will you be happy every day in that job? Unlikely. Heck, you could work in your dream job for two different companies and end up being happy in one and miserable in the other.
What You Cant Ask a Job Candidate is as Important as What You Can Ask
As a human resources professional or business owner, you face many challenges during the hiring process, from sorting through stacks of job applicant résumés to making an attractive offer to the one person you believe best matches the specifications of your open position's job description. The whole procedure is more than time-consuming; it can be stressful as well.
Conduct An Informational Interview
Informational interviews are designed to get as much information as you can about the industry and career you're seeking a job in from people who are already in that career.Many job seekers don't conduct informational interviews because the purpose of this type of interview is NOT to ask for a job.
Work Is A Four-Letter Word
I can hear the jokes already and most of them are not politically correct. Let me throw out a word that we often don't attach to work and yet I think it is a word of redemption, of contribution, of achievement, of community, and ultimately, of legacy.
The 6 Stages of Modern Career Development
Career experts say that people will change careers (not jobs) 5-7 times in a lifetime. This being true, career management is an important life skill to develop and cultivate.
Why You Only Really Need Four Sample Resumes
Any job seeker looking for sample resumes usually doesn't have to look very far.A multitude of sites today are offering free sample resumes on the internet in addition to the avalanche of books that are released each year touting resume examples.
Practice Speaking
For many people, interviewing is not a natural act any more than going on a blind date is. You are asked a bunch of questions about your work.
Global Economy Creates Need For International Business Pros
The increasing globalization of business has created a demand for MBA graduates with a specialization in the international management of business. Many institutions, including several accredited universities, offer the opportunity to earn an international MBA online.
Marketing You and Your Career
Imagine if a business invested years into the research, design, and creation of a new product, and then failed to tell anybody about it. What if the company assumed (even expected) that consumers should discover their new product, just because it was "great." Flawed logic, right? Yet, that's how many people treat their careers! They spend years learning a trade, gaining education, and writing resumes - but do nothing to promote themselves.
Perceptions
How was your latest car wash experience?Did you take your car to a do-it-yourself car wash where you could ensure that every spot that needed to be cleaned was clean?Did you approach the car wash cautiously, checking your windows 2 and 3 times to ensure that they were firmly secure so that no water could come inside?
Avoid Mistakes and Gaffes in Your Job Resume
Having mistakes and gaffes in your job resume spell disaster for your job search. The last thing an employer needs is to look at a poorly written resume.
15 Tips for Writing Winning Resumes
The thought of writing a resume intimidates almost anyone. It's difficult to know where to start or what to include.
5 Resume Mistakes Telecommuters Often Make
Finding a legit telecommute job can be difficult. Telecommute jobs are in high demand and hundreds if not thousands of other people are competing for the same position.
Match, Meet, and Mesmerize at a Job Fair
Are you considering another trip through the career maze? Attending a job fair can make you feel like you are playing a losing game unless you have a clear understanding of the rules. Here are a few suggestions for making the most of any job fair, and gaining a competitive edge.
Culture Shock
Today we hear much talk of the 'global village'. People are have more opportunities to travel and live abroad than ever before.
Youre Fired Isnt The Finale
According to the U.S.