Moving From A Weekend Hobby To Career In The Arts

Building a career as an artist takes hard work. Because the field attracts so many talented people, jobs in this field remain competitive. If you major in an art program at the university level, the focus is not on business, but in studio art, graphic design or humanities. So it's wonderful that you learn about how to perfect your skills in art - you need these skills. And, if you want to work for someone else, this education may be all you need to succeed. But many artists and creative professionals wish to sell their work independently from home. There maybe a looming gap in the education you receive in art class and I believe it is about basic business.

I've heard people say that you're a sell-out if you are distracted by tasks unrelated to creating your art. That may be true, but if you want to create your art, and put food on your table you will quickly understand that beautiful art does not sell itself. Turning your hobby into a career takes effort. Being a paid professional means you must understand and apply basic business practices.

While I won't bore you with a crash course on business, I recommend that you grab some paper and start by jotting down some general things you may wish to consider, as they relate to your creative arts business.

Business Strategy & Objectives - In this category, let's focus on your overall goals. When you're listing your goals, be very specific. Don't just say I want to sell my art, instead provide the details. Describe your art/product. Will you try and exhibit your work, or sell it from your private studio? Do you want to sell it - locally, regionally, or internationally? Will you focus only on one medium or will you diversify? Can you exhibit your art at a gallery, or is it commissioned public art for everyone to enjoy? What are some obstacles you face in producing or exhibiting your work? Make the plan work for your situation and be flexible. You'll find as you take action on your plan, things may change. Be open to that.

Sales & Marketing - Who does your artwork appeal to? Describe your perfect client. What do they read? Where do they go in their spare time? How can you get your art in front of them? At the very least you will need an artist's bio, resume and portfolio of your work. What other materials do you need to support your artwork - a website, print advertisements? Add a creative spark to your marketing materials to make it unique and memorable.

Promotion & Public Relations - This is a gold mine for an artist. If you don't have the budget for paid advertising, you can volunteer your time, teach classes, give seminars or speeches, and promote yourself and your work in other, more subtle ways. The goal here is to get your name out in front of as many people as possible. When they see you, they think ART. Produce press releases on your work, classes, seminars and exhibit schedules. Make sure you have business cards printed and give them out frequently.

Finance & Accounting - While this is often one of the hardest parts of writing a business plan, it needn't be too complicated right now. Price your artwork to reflect your time, materials, any overhead and your profit. Determine your current budget. What are your financial targets? How much of your profits will you reinvest in your materials and supplies? How do you plan to keep track of the money you make? Writing down your basic financial goals will make it clear what you need to do to achieve them.

Production & Operation - How much of your art can you reasonably produce and where do you make it? Can you hire someone to help with repetitive tasks? I'm not suggesting that you crank out art in the way a candy company produces bubble-gum. Instead, focus on creating high-quality art, using the best materials you can afford to use - and by all means make sure that is reflected in your final price.

I know that thinking about your art as a product takes all the romance away. But it is rather essential to do if you want to become a creative professional. You are your own company, you produce a product that is full of your creative spark, your imagination, and your ideas. Marketing your art product simply becomes the effort it takes to let people see and gain an understanding of your work. Make an impact with your gifts!

This article, courtesy of http://www.centerofcreativity.com. You may freely reprint this article on your website or in your newsletter provided this courtesy notice and the author name and URL remain intact.

About The Author

Lise Richards is an Artistic Lifestylist, and Owner of the Creativity Center, Inc., a creative arts education center and gallery. Her Aspiring Artist Program helps people develop their art and market it to a diverse audience. Visit the Creativity Center online at www.centerofcreativity.com; director@centerofcreativity.com


More Resources

It Takes Time
The story goes that after one of Ludwig van Beethoven's performances, several people were offering him their congratulations, when one woman commented, "I wish God had bestowed me with such genius." "It isn't genius, madam, nor is it magic.
More Companies Using Job Interview Phone Screening
Planning and preparing before you begin to send out resumes could save you some embarrassing moments when you receive that unexpected call.You just never know when that phone is going to ring.
Top Ten Networking Strategies To Get A Job, A Promotion, Or Make A Sale
Whether you are networking to find a new job opportunity, gain a promotion, or close a sale, you have two main goals with the networking interaction:1. To be remembered so that when opportunities appear, people will think of you as the perfect person to handle things,2.
Your Interview Secret Weapon
Have you ever been on a date where you had nothing in common so you spent your time asking questions about the other person's past?"Where did you work before that? Where did you grow up? Where did you move to after that? How many brothers do you have?"You get the idea. Your brain is in escape mode and your mouth is simply buying time until you can leave.
Four Job Interview Mistakes That Can Torpedo Your Chances of Success
What are the worst mistakes job hunters make? It turns out there are four big ones. These four mistakes turn up repeatedly when executives responsible for hiring talk about the reasons why someone didn't get a job offer.
The Not-So-Effective Cover Letter
Here's a newsflash: Cover letters work, plain and simple. This is why I'm intrigued by the fact that a) jobseekers rarely submit them and b) hiring managers seldom read them.
Identity Theft and Your Online Job Search
While identity theft is nothing new, the Web has opened up whole new world of opportunity for identity thieves.According to the FBI, identity theft is the top online fraud.
What To Do When HR Calls...
Generally, when you present yourself as a prospective candidate for a new employment opportunity, your information will filter through the Human Resources department. Since every company has their own hiring process, understand that you cannot always control when HR will call you.
What You Should Know About A Medical Billing Specialist
Whether you are a person who is thinking about becoming a medical billing specialist or a company looking for a medical billing specialist, then this article is for you. There are several things that you should be aware of in the medical billing industry and I will walk you through them so that you will have the background information that you need to help you make a decision that will best suit your needs.
5 Tips for Customizing your Resume
Gone are the days of the bland, generic one-page resume. Employers these days are more impressed by a resume that is customized and they tend to give jobs to interviewees that have a bit of knowledge about the company.
Defining Success Your Way!
In my career advising practice, I often find that my clients are not clear about what success means for them. Our society defines success primarily around three elements: power, money and fame.
Where Do I Go From Here?
Making Your Future Work Better For You. It's the commonest concern people have about their careers. Where am I heading? Is this the right direction for me? How can I tell what will suit me best? Making good career decisions doesn't have to be agony if you clear away a few misconceptions.
Finding Success In Todays Job Market
This year we are experiencing the most dynamic and rapidly changing economy in all of history except for next year, and the year after, and the rest of our working lives. The days of being able to get a college education, then get a good job for life, which will give you financial security and retirement are gone forever.
Career Job Satisfaction - Get Off the Treadmill - Exit Your Rat Race!
Get Off the Treadmill - Exit Your Rat Race!We can all get in a rut from time to time. Who hasn't had a moment in their lives where you've asked yourself the question: "Why am I doing this?" Whether it's who you've become, the business you are in, your career, relationships, where you live or all of the above - sometimes you realise you're just not where you want to be - and you're not sure how you got there! It sure feels like your own version of a rat race though.
Four Important Questions to Ask Your Interviewer; Do You Really Want to Work for This Person?
Many job seekers miss a golden opportunity when they are asked towards the end of an interview if they have any questions. If they feel the interviewer adequately explained the position, they make the mistake of answering "No" to this question.
Looking for Work in All the Wrong Places
The Question: After identifying a potential employer, I get contact information, do my research and send out my resume and cover letter, requesting an interview for a management or human resource position. I am listed with recruiters and staffing agencies and call them every week.
Make Your Career Offshore Proof
There has been a lot of talk recently about American jobs moving overseas?offshoring is the buzzword for it. During difficult economic times it is often easy to find a scapegoat to blame for a downturn in jobs.
How to Change Career Horses in Mid-Stream
You'll get wet but the reward just might be a more fulfilling ride!In Survival is Not Enough, author Seth Godin says change is the "new normal." Rather than thinking of work as a series of stable times interrupted by moments of change, Godin says we "must now recognize work as constant change, with only occasional moments of stability.
Unlimit Your Life!
Do you have a tendency to think in absolutes?Is everything good or bad, black or white?This type of thinking can severely limit your options. Or worse, prevent you from getting an accurate picture of what'spossible.
Theres No Need to Pad Your Resume
It seems like a good idea, harmless in fact. Your friends assure you that everybody does it and that employers rarely check resume facts.

More Careers & Employment Information:

Related Articles

Get Beyond Your Tasks
Ever hear the story of the two masons working side by side at a building site? They're doing the same work under pretty much the same conditions. Then, one day a stranger comes along, approaches one of the men and asks him, "What are you doing?" "I don't know and I don't care," replies the man, his voice brimming with irritation.
References: Choose Wisely
Sophisticated job seekers know and understand that sometime during the interview and hiring process you will be asked to supply references. With this in mind, here are five concepts to focus on in developing your reference list.
Job Tips For The Frustrated Job Seeker
There is nothing more frustrating and depressing when you are out of work and trying to find a job and your job search is going no where. Don't feel bad, you are not alone and there is a good reason why searching for a new job can be so difficult.
From The WorkWise Collection: Ten Ways to Win the Job Search Mind Game
Are you one of the thousands of job seekers who question their sanity, marketability, and capacity to make smart decisions-just because you've lost your job? Are you wondering how to overcome these psychological challenges, rebuild your self-confidence, increase your marketability, and regain your sense of sanity?In today's competitive job market you need more than a killer résumé and great interviewing skills to survive. Twenty-first-century job seekers must be able to deal with ambiguity, maintain a winner's mindset, demonstrate customer focus, and have a blow-your-socks-off résumé and excellent interviewing skills.
Get Off Your Butt and Out of the Rut
It's amazing to see so many people who are prepared to sacrifice their lives for the sake of their careers.I'm sure you know of someone like that.
Is A Career a Calling or Choice?
How much of our career path is destiny and how much is free will? In my opinion, it is 50/50. We are given a life map at the beginning of our lives, and there are things we are meant to learn, people we are meant to meet, work we are meant to perform.
3 Creative Job Search Tactics
It's a fact: the best jobs attract loads of competition. So it pays to do whatever you can to stand out as a persistent, creative candidate, one that any sane employer would love to hire.
21st Century Career Success
When it comes to modern career development, one thing we can all count on is change. With the advent of technology, telecommuting, and E-commerce, how work is performed is in a state of reinvention.
Corporate World: Jungle Or Paradise?
The road to the top is not easy, it is bumpy and dirty. Along the way, we meet interesting creatures.
Drive Your Career Change - A Direct Approach
If your career has gone off the road, take control and drive back to job satisfaction with a direct approach.When you're looking for that new job or a career move it's easy to think that 'they' hold all the cards.
Resumes and First impressions
Hunting for a position in a new career field? Trying to take your new education or skills and transform them into a job with a future?I've spent the last few weeks working in a placement service trying to help people find that first "career" job; trying to help them make the transition from student to employee. I see the same mistakes over and over again.
Hello Work World, Im Un-Retiring
For many years, you looked forward to that day when you would bid the world of work a fond farewell and ride off into the sunset of your golden years.Initially, it felt wonderful not to have to go somewhere each morning.
Seven Tips to a Job-Winning Interview
These days, interviews don't come easily. When you get The Call, make the most of your time -- and go for it!1.
Back to School for a Career Change
Q. I hate my job as a computer consultant.
Why Employers Want an Employee with a Degree
You wake up in the morning, head to work, and find out your company is downsizing and you are being laid off. No big deal you think, you have experience, you've worked at the same company for years.
How to Reach Your Next Job Faster with Fewer Potholes, Roadblocks
Complacency damages your career more than lack of qualifications. The most obvious roadblock you'll encounter on the race to find your next job is usually regrets about skills, education, and professional knowledge.
How To Receive Payment as a Freelance Translator?
A problem most freelance translators are facing with is how to receive payment. In particular: How to receive payment for small jobs.
Ten Things About Your Career Development
There are some tactics you can action whatever you wish for from your career. Whatever you might think right now, you have all the tools you need for a career which give you joy and fulfilment.
Make Your Resume Keyword Rich and Scanner Friendly
If you haven't looked for a job recently, there are new tactics that hiring professionals are using that you should be aware of before updating your resume.Employers and recruiters increasingly rely on electronic resumes, resume posting boards and job banks to find job candidates.
Unemployment Survival: Creating a Sense of Security
In a time of economic downturn, international turmoil, company restructuring and corporate mergers run amok, thousands of people are either out of work or fearful of losing their jobs.Is there, then, such a thing as job security?No job, in itself, is totally secure.