Branding Information


Picking The Design Company Which Is Right For You


So you've decided to go for it-you're ready to choose a design company to create your logo and other marketing materials. It seems easy enough.

Product Positioning for Enterprise Software and Information Technology Companies


Good marketing positioning is like good lying. No, we're not suggesting that you lie when creating your company and product positioning.

Why Should I do Business With You?


It's the question that is on the minds of all our customers regardless of what products or services we are offering. Potential customers want to know what makes you so different and why should they do business with you as opposed to one of your competitor's.

A Lesson in Branding from Paris Hilton


I have never been a fan of Paris Hilton.I see her parading around in her odd-looking clothing choices, leading her loyal following of giddy anorexic schoolgirls around by their noses, and I think, "Skank.

Branding: What Not to Do


Here's a little story about what not to do as you carve out a name for yourself in the world of internet business.Don't use a miscellaneous email account as your primary web contact address.

Brand Boring or Brand Buzz?


I heard an advertisement on the radio the other day that surprised me, not because they were saying anything noteworthy, but because it was so banal. It was a national company's ad.

The Aim of the Name


Large corporations spend lavish amounts seeking names for their products that grab a consumer, or convey positive feelings. Book authors do the same.

Mascots - The Killer Promotional Concept


Mascots are the unique dolls or puppets that help identify a sports team or a company. These carry the unique property of "Stickiness".

Light Up Necklaces Help Promote Red Doors Movie at the 2005 Tribeca Film Festival Awards


June 13, 2005 -- Jane Chen (Producer) of the Red Doors Movie stated, "The necklaces have been a huge hit. Several people have offered to buy them.

Whats In A Name? When It Comes To Your Business, Plenty!


Q: How important is the name of a business? Should the name of a business reflect what the business does or is it better to come up with something catchy and easy to remember?-- Randy P.A: What's in a name? When it comes to your business, Randy, a lot more than you might think.

Business Case Study Automotive Detailing Franchise Company


How do automotive detailing companies start? What makes them work and how do they grow? How do they choose which services they will offer? This is an interesting case study about a test market of a franchise company in the cleaning business and how they went about setting up Auto Detailing Shops. It maybe of interest to your business study and research; I am familiar with this story because it is one of the companies that I founded.

Trade Journals in Franchising


As many people know Industry Trade Journals in America have gone through a tough time in recent years due to slowing of advertising dollars. In franchising there is no difference.

The Very Basics of Design


Design is a very subjective thing, therefore, if you ask me how to come up with a first class design for your marketing collateral or publishing mediums, it would be very unfair for me or anyone else to tell you what is a good design and what is a bad design. But there are certain elements and principles that we should look for in a design to determine whether the design and layout of the material will be able to carry the message across effectively to the readers and your potential market.

Corporate Logo Design - 6 Keys to Success


A corporate logo design should be highly instrumental in building your corporate identity and should successfully exude the company's attitude. The viewers must have some idea about the disposition, character, or fundamental values of your company through your logo.

Corporate Internet Branding is only Part of A Business Success


Gaining new clients that are excited about developing a corporate Web site, and are gung-ho to get started is a dream come true. Trust me - as a creative individual with a keen understanding of what the Web can do for a business - I know what I'm talking about.


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Nike / Sears / Kmart
The Sears-Kmart merger hopes to fabricate some sort of silver lining for both retailers but instead seems to embody the inevitable philosophy of "going down together." Kmart, an already sinking ship, certainly worsens conditions for Sears, and Sears does not have a strong enough current to keep Kmart afloat when there are enterprises like Wal*Mart and Target constantly blasting holes in the stern with brand messages of "smart and classy.
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