Branding Information
Acquire, Then Rebrand
Acquiring another corporation usually means that the acquiring company's name will be the name of the newly merged entity. There is one factor that can change that -- one that is stronger than anything else.
Corporate Branding and Professional Logo Design
Any business with the minimum interest to be successful should concentrate on developing their corporate image and when I say "any business", I mean it, absolutely any business-even if it's a mom-n-pop shop. "Corporate image" might be a big word for such small ventures, however, what I meant by that is how the business wants themselves to be perceived by their customers.
How Much Is A Great Business Logo Really Worth?
A great logo can help a business project a positive image while a bad logo can bring a negative impression about a company. For many companies, a logo is the only identifiable mark a potential customer may ever see, so it needs to be memorable, descriptive and easily recognizable.
Importance of Business Branding
Branding is very important to a business, whether it is an online or offline business. Your brand will be the first impression the public has of your business and could very well be the most important one.
How to Work with Your Graphic Designer
As a graphic designer, I can tell you something right here, right now, right off the bat without blinking?.the graphic design process is a pain in the butt.
The MOST Expensive Mistake You Can Make
Most people who own a small business have a huge passion and talent for the product or service they provide. Some people have a business degree.
Image is EVERYTHING
The absolute foundation of your small business is your image. The way potential clients and/or customers perceive your business sets the stage for the way your product or service is recognized and ultimately judged.
Extreme Makeover - Small Business Edition
Have you ever watched one of those home makeover shows? You know the scenario. The homeowners have decorated or remodeled their house all by themselves.
Creative Branding Increases Sales Through Company Recognition
The one thing that everyone has in common is that we are all consumers; we all buy. Every day, from daily small purchases, like your morning coffee and newspaper, to big monthly or yearly purchases, like a television or a car.
Pressure Washing Companies and Co-Branding
Pressure washing companies often miss what we call 'super niche' markets, those industries which very much need pressure washing services and are willing to pay top dollar for them. One such industry is the signage business.
Hiring the Right Graphic Designer for Your Small Business
Every small business needs it, but not many have it. I am not talking about cash flow, clients or even your product or services to sell.
How Brand as an Intellectual Property has Led to Corporate Globalisation?
IntroductionGlobalisation is referred to as a set of profound material changes that have an impact on relations between societies in the past few decades. The identifiable features of these material changes are witnessed in the development and growth of web, satellite transmission, fibre-optic technology, broadband operations, transnational corporations and the emergence of World Trade Organisation.
Branded Email: Email Branding is the Next Generation of Email
All You Need is Branded EmailOrAlways Branded Email There to Remind MeFor the past 75 years, almost every form of popular communication has transformed from black and white to color. Newspapers, television, and computers are only a few examples.
What the Heck is Branding and Why Should I Care?
There's been a lot of buzz lately about branding. But what exactly is it, and who needs to do it? Simply put, a brand is what makes your business uniquely YOU! It's the way you present your business and how the world perceives it.
Branding: Bring Back the Jingle!
Did you grow up in the '70s and '80s? If so, you probably have a slew of campy jingles from various TV commercials filed away in your brain. Today, advertisers still use jingles to help identify their brand, but not nearly as much as they did "back in the day.