Brand Your Business In A Personalized Way


By Bryan C. Croft


Hi ... My name is

The waitress who gets your coffee is named Jenny. The attendant at the service station is Mike. Vinny is your door man. Nametags make it possible for you instantly know at least another person's name, and opens the door for a personal connection. That personal connection can be the difference that gets you better service and makes for a more pleasant interaction overall. On a cruise, the name badges are engraved plates with a person's name and their home country. Even as technology on ships is becoming so advanced, passengers can remotely connect to their email and office computers, a simple name badge connects the crew with the passengers. One of the hidden benefits of a cruise is learning about South Africa from your waiter while you're dining on fine seafood and steak - all because you know to ask, thanks to the name bade, what it was like to grow up in South Africa. No matter how technology cruises into the future, inexpensive name tags help keep the human bond in tact.

A more obvious benefit to name badges is the opportunity they give businesses to get their logos in front of customers. Often, someone will recognize a logo because it was engraved or printed on a name badge. Name tags are so versatile - any design with any different color or colors can easily and relatively inexpensively be put on a name tag. In addition, photographs can be added to a name tag which can enhance security efforts at places like banks and hospitals.


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