Logo Design


By Kevin Stith


A logo is part of a corporate identity. The objective is to provide a perfect logo design that will uniquely represent the company all over the world. The logo, or brand, is not just an image, but is the embodiment of an organization. Creating a logo is one of the most important stages in building brand awareness. A good logo expresses the company's vision, values, and directions.

Logos originated in the 19th century when the industrial manufacture of products became important. The new industrial procedures allowed a higher output than that of the former handmade products. The new products were distributed in large geographical areas, and new competitors appeared from time to time offering similar products.

A significant part of the population was still illiterate at this time. The industrial leaders soon realized that people would not be able easily differentiate their product from their competitors’ products. Therefore, more and more manufacturers began to include a symbol, sign, or emblem on their products, labels and packages, so that all the buyers could easily recognize the product they wanted. Later, the manufacturers started adding their company’s name also.

There are certain important points to consider while designing a logo. First, a logo should be attractive and should create a unique personality for the company. Designing and developing a logo is one of the most challenging aspects of graphic designing. A detailed and colorful logo can be more expensive than a simple logo design. One should also work on the size of the logo, and it should look good both on a signboard and on the company’s letterhead.

Today, companies have become focused on creating a distinguished image in the market, and a logo helps them do that. Logos revolutionized the advertising world, and it is a challenge for logo designers to design a logo which can create a strong corporate identity. Successful companies prefer simple designs, and focus on designs which are stylish yet eye-catching and easier for the brain to memorize.


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