Company Vehicles Have Advertising on Them; Tips on Driving in Parking Lots

Try to avoid backing up whenever possible. Occasionally some one in a small car will park directly behind you at a gas station or stop sign. They will be parked so evenly that you won't see them. This is why the telephone company and most large cable companies require drivers to put a cone behind their vehicle whenever they park their vehicles. It gets the driver in the habit of checking behind the vehicle since he has to get out and pick up the cone. You might also take a peak before you get in and drive away, especially if you are backing up. One day you will be glad you did.

In parking lots, there will be times when you will want to back up five to ten spaces to make another deliver, let another car out or negotiate a parking spot for yourself. If you can drive around the parking lot to get there, do so, as it is free advertising since every one will see you as you traverse the lot. If you must back up, ask a worker or passerby to help guide you. If you are backing up and some one else is backing out, there is a good chance that there will be damage and it really doesn't matter whose fault it is because you just lost five customers and have hurt your brand name. Which customers did you potentially lose? Well for starters the owner of the other car; their spouse; two of their fellow workers; and at least one person who witnessed the accident.

Give yourself a break in advance and remember these quotes perhaps you might put them in your break room at work:

"Don't ever go backwards?unless you have to?''Press onward and upward."

"He who looks backwards goes backwards. He who looks forward must progress."

So, if you must go backwards - look. Otherwise look forward, go forward and get free advertising while driving around the parking lot. When you are in parking lots there are some other things you might consider as well. While most collisions in parking lots are minor, all are preventable; they are in fact where most accidents happen. Dents on your deliver vehicles or company car take away from your hard earned good will and brand image. Use your head. Here are some tips: Try to park so as to leave an empty space on both sides; If possible, avoid parking next to a car with dents or banged-up fenders. This may indicate the driver's lack of concern for his or her own car and an equal lack of concern for yours; Park in the center of your parking space.

When driving in a parking lot, you will find a multitude of possible dangerous situations. This is where you defensive driving skills are most important. Here are some good tips: Drive in the proper direction, in designated lanes and within the speed limit. Look out for pedestrians. Look for loose shopping carts. Look for vehicles backing out or pulling into driving lanes. If there is no on-coming vehicles, drive in the center of the aisle. Maneuver slowly. When you arrive at the end of an aisle, turn on your directional, stop, check for cross traffic and yield to pedestrians.

We don't want any dents in your company vehicles because that's a bad image for your brand, not to mention a waste of time, energy and money to fix. In the event you do get a dent or ding on one of your company vehicles fix it promptly. Please teach your crew members the tips to make sure they are safe and protect your equipment and brand name image.

You are not allowed to park in handicapped spots unless you have a bona fide placard, yet so many delivery people do this and it upsets people to see this. Make sure your company has a policy to not park or block access to handicap spots during deliveries.

These simple tips and techniques will help your portable advertising on wheels on all your company vehicles work for you and not against you as you build your brand.

"Lance Winslow" - If you have innovative thoughts and unique perspectives, come think with Lance; www.WorldThinkTank.net/wttbbs

More Resources

Unable to open RSS Feed $XMLfilename with error HTTP ERROR: 404, exiting

More Branding Information:

Related Articles

Im Just Starting, Why Do I Need a Logo Design?
Businesses eager to open often give little thought to their identity.With so much to get done, designing an appropriate logo hardly seemslike a top priority.
Nike / Sears / Kmart
The Sears-Kmart merger hopes to fabricate some sort of silver lining for both retailers but instead seems to embody the inevitable philosophy of "going down together." Kmart, an already sinking ship, certainly worsens conditions for Sears, and Sears does not have a strong enough current to keep Kmart afloat when there are enterprises like Wal*Mart and Target constantly blasting holes in the stern with brand messages of "smart and classy.
Why Having A Niche Automatically Boosts Your Credibility - Become The Expert by Getting Focused
Yes, yes, we've heard it all before..
Id Buy That: Getting A Brand Mindset
Feel that? The crisp tingle in the air? It's fall. Fall ushers in the promise of eating, seeing, and getting.
Strategy and Tips for a Successful Logo Design
Visual processing is the most important way for gathering information for all human beings. A good design or graphics work is remembered for ages and that is what drives the multinational companies to spend millions of dollars on developing their logo and other branding material.
Business Case Study Automotive Detailing Franchise Company
How do automotive detailing companies start? What makes them work and how do they grow? How do they choose which services they will offer? This is an interesting case study about a test market of a franchise company in the cleaning business and how they went about setting up Auto Detailing Shops. It maybe of interest to your business study and research; I am familiar with this story because it is one of the companies that I founded.
Go Ask Alice
One of fiction's finest marketing minds, The Cheshire Cat,once told Alice in Wonderland something all business ownersand marketers should remember:"If you don't care where you are going, it doesn't make adifference which path you take."For businesses bent upon success, it does matter which pathyou take.
Into The Limelight
To stand out in a cluttered world, become a recognized expertThere are millions of small businesses vying for our attention. Yet, because the marketplace is more discriminating and skeptical, it's hard to get noticed.
New Uniforms Could be the Gold Charm for the Golden Arches
New designer uniforms could be the gold charm McDonald's needs to connect their new hip marketing campaign to their fast-food restaurants. This possible gold charm for the fast-food chain has the ability to let the actual fast-food restaurants reflect the image they are portraying in their advertisement campaign.
What Make Us Unique and Different
Starting a business can take a lot of time, money, and energy. And because we don't want to completely re-invent the wheel, we often want to copy (legally) other techniques, strategies or processes used by others.
The Trust Issue In Marketing
One of the prime motivating factors in the purchase decision making process is "trust". A consumer will at some point for however long or short of a time, ask the question, "Can I trust this company/person/product?"In today's ever-changing world of marketing, electronic media, email, and advertising innovations and intrusions, companies, and businesses are marketing to an ever increasingly suspicious consumer, who is conflicted between their desire not to be "sold" to and their desire to consume.
Simple Risk Reversal Formula Will Send Your Sales Into Space (1 of 2)
Make A Bold Promise Then Back It Up With An Awesome GuaranteeOnce you know what problem you, your service or your business can solve or what genuine benefit you can deliver then guarantee it!A bold promise backed up with an awesome guarantee:* Enables You To Significantly Raise Your Price* Gives You A Genuine Differentiator* Increases Sales and Commitment* Demonstrates Rock-Solid Certainty In Your Abilities - People Find This Confidence Very AttractiveIf you don't currently guarantee what you do then I bet it's down to one of these three things..
The Positioning of Success
Many businesses of today are often driven to compete striclty on price, quality, and features of their products and services.  Companies who prosper over the long term don't simply offer the best deals, the best quality, or the most impressive bells and whistles.
Corporate Logo Design - 6 Keys to Success
A corporate logo design should be highly instrumental in building your corporate identity and should successfully exude the company's attitude. The viewers must have some idea about the disposition, character, or fundamental values of your company through your logo.
Branding Yourself To Increased Profitability
Successful Realtors know the importance of branding their identities into the consciousness of the communities in which they live, like the big boys; Pepsi, McDonald's, Burger King, and other companies we know and have come to trust.Why is branding important? Think about it! When you want a soda do you buy an unknown off-brand just because it's cheap?Or, do you reach for a Coke? I'm a Pepsi guy myself, but you get my drift!And why do you do that? Because there's comfort in familiarity and you know what you're getting when you buy it.
Choosing The Right Business Name
Sometimes, new entrepreneurs are in such a rush to get started at their businesses that they jump right into working with customers without giving much thought to their BUSINESS NAME. "I'll just do business under my own name for a while, until I find something I like.
How to Write Classified Ads that Get Results Now.
SELLING DIRECTLY FROM A CLASSIFIED AD Classified ads can be used to sell products directly from the ad.This works best for items costing no more thanapproximately $5.
Differentiate and Dominate
Quite often small business owners will ask me to reveal the most powerful marketing strategy I have seen. I can say without hesitation that the most powerful marketing strategy has little to do with advertising, direct mail, web sites, referrals or blogs.
Are You Brand Worthy? Are You Brand Worthy? 
Branding is a one hot topic, although it is wildly misunderstood. To make things even more confusing, branding is often tossed in the same basket as marketing which makes its application to an entrepreneur or sole-practioner even more unclear.
Value-pricing Strategy: Were not The Cheapest but...
In this highly competitive online marketplace, it can be difficult to persuade customers to buy from you when you offer a similar product to your opposition but with a higher price tag. And trying to beat competitors on price alone is a cut-throat business, very risky and not recommended.