Experiential Marketing — Build Your Brand Memorable
Author: ram555
Consumers today are savvy and demanding. They have become more diligent, careful and frugal when it comes to buying things. They are now more apprehensive of blindly trusting on your claims about your product or service, and like to experience products or services firsthand before making a purchase decision. And here experiential marketing can play a very important role in promoting your brand, products and services among people. The experiential marketing strategy helps companies develop positive impression about their brands by creating personal and emotional connection with customers.
The main goal of Experiential Marketing is to build closer ties with consumers by offering them the opportunity to interact with brands in a sensory way. Nowadays, it's a fast emerging way of promotion that aims to motivate and connect consumers with a brand in a personal and emotional way. Not only it excites consumers to feel attached to a brand, but the firsthand experience with your brand can also help them in making a decision to buy your products and services.
Why Experiential Marketing?
Although experiential marketing a relatively new promotional concept, it has been growing leaps and bounds in recent years. But the question here is why more and more advertisers are choosing it over traditional mass media campaigns. There can be different reasons for this.
Despite the huge sum of money spent on traditional mass media brand advertising, most customers may not feel attached to the brand. Experiential marketing aims to develop a long lasting personal and emotional relationship between the consumers and the brands. When consumers experience a product or service firsthand in a personal and emotional way, they are more likely to feel attached to the brand and buy the product or service in the future. Also, it's a comparatively less costly advertising option than TV, newspaper and Internet banner advertising. Besides, it also promises better conversion rates because of a deeper level of emotional engagements with consumers.
Today, getting people talk about a brand, product, or service has become a challenging task for advertisers. Now consumers have become smart and savvy and discovered ways to ignore TV and Internet banners advertisings. The experiential marketing aims to interact with consumers in such ways that they can't ignore. Not because they are forced into it, but because it strives to engage them on personal and emotional levels. When people are provided with the opportunity to experience products and services in a sensory way, they tend to talk about their experience publicly, and this can help in promoting your brand in a more personal and effective way. If you want consumers to talk about your brand, you must consider experiential marketing as an important part of your marketing campaign.
Urban Media® is a 'specialist' Brand Experience Agency. Over the past 10 years, we have developed specific expertise in creating experiential strategies and ideas, which we then bring to life through a mix of on and offline channels and touch points. As such, we have developed a diverse mix of traditional and non-traditional below the line and digital expertise.
And whilst our competitive edge lies in our passion for experiential ideas and marketing, the strength and fluidity of our approach across a broad range of challenges and channels has positioned us to respond to, see through and innovate in a constantly shifting media-consumption landscape.
Our Strategic Approach, which we refer to as 'URBAN's Art of Engagement' focuses on creating rich and relevant ideas and opportunities for people to discover, participate with and ultimately relate to brands.
For more information about our product and services, visitwww.urbancomms.com.au
About the Author