Experiential Marketing — Build Your Brand Memorable

Author: ram555

Consumers today are savvy and demanding. They have become more diligent, careful and frugal when it comes to buying things. They are now more apprehensive of blindly trusting on your claims about your product or service, and like to experience products or services firsthand before making a purchase decision. And here experiential marketing can play a very important role in promoting your brand, products and services among people. The experiential marketing strategy helps companies develop positive impression about their brands by creating personal and emotional connection with customers.

The main goal of Experiential Marketing is to build closer ties with consumers by offering them the opportunity to interact with brands in a sensory way. Nowadays, it's a fast emerging way of promotion that aims to motivate and connect consumers with a brand in a personal and emotional way. Not only it excites consumers to feel attached to a brand, but the firsthand experience with your brand can also help them in making a decision to buy your products and services.

Why Experiential Marketing?

Although experiential marketing a relatively new promotional concept, it has been growing leaps and bounds in recent years. But the question here is why more and more advertisers are choosing it over traditional mass media campaigns. There can be different reasons for this.

Despite the huge sum of money spent on traditional mass media brand advertising, most customers may not feel attached to the brand. Experiential marketing aims to develop a long lasting personal and emotional relationship between the consumers and the brands. When consumers experience a product or service firsthand in a personal and emotional way, they are more likely to feel attached to the brand and buy the product or service in the future. Also, it's a comparatively less costly advertising option than TV, newspaper and Internet banner advertising. Besides, it also promises better conversion rates because of a deeper level of emotional engagements with consumers.

Today, getting people talk about a brand, product, or service has become a challenging task for advertisers. Now consumers have become smart and savvy and discovered ways to ignore TV and Internet banners advertisings. The experiential marketing aims to interact with consumers in such ways that they can't ignore. Not because they are forced into it, but because it strives to engage them on personal and emotional levels. When people are provided with the opportunity to experience products and services in a sensory way, they tend to talk about their experience publicly, and this can help in promoting your brand in a more personal and effective way. If you want consumers to talk about your brand, you must consider experiential marketing as an important part of your marketing campaign.

Urban Media® is a 'specialist' Brand Experience Agency. Over the past 10 years, we have developed specific expertise in creating experiential strategies and ideas, which we then bring to life through a mix of on and offline channels and touch points. As such, we have developed a diverse mix of traditional and non-traditional below the line and digital expertise.

And whilst our competitive edge lies in our passion for experiential ideas and marketing, the strength and fluidity of our approach across a broad range of challenges and channels has positioned us to respond to, see through and innovate in a constantly shifting media-consumption landscape.

Our Strategic Approach, which we refer to as 'URBAN's Art of Engagement' focuses on creating rich and relevant ideas and opportunities for people to discover, participate with and ultimately relate to brands.

For more information about our product and services, visitwww.urbancomms.com.au

About the Author

UrbanComms Experiential Marketing

More Resources

Unable to open RSS Feed $XMLfilename with error HTTP ERROR: 404, exiting

More Branding Information:

Related Articles

Branding: What Not to Do
Here's a little story about what not to do as you carve out a name for yourself in the world of internet business.Don't use a miscellaneous email account as your primary web contact address.
Brand Strategy - Brand Identity Guru
If you could have the secret recipe and all the manufacturing facilities of Coca Cola but not the Coca Cola brand-or have its famous brand but no facilities-which would you choose? It's not a trick question. But it demonstrates the power of the brand.
How To Create A Brand That Sticks
Most people, when they hear the word branding, think logos - but in fact, branding is really much more than that. A brand involves blending the image, purpose, and focus of your business, with your core marketing message, and coming up with something which will stick in the minds of people who encounter it.
Do What Works
"Can you hear me now?"You'd be hard pressed to find someone in the US who doesn't know the company behind that question.So why do big companies, like Verizon, hammer us with the same message over and over? Because it works.
Creating Powerful Names for Products, Services, and Your Business
The name of your business is important--it's one of the first things potential customers know about it. And having unique names for each of your products and services can be a powerful selling tool.
Which Of These Words Attract Your Clients
Whether it's your business card, tagline, article title, web site title and description or ad, just the difference of a few words can either pull in prospects and clients or push them away. Getting it right can determine whether your phone is ringing off the hook or you are twiddling your thumbs hoping someone will call.
A good logo vs. a FABULOUS logo
If you had a choice, which one would you choose, a good logo or a fabulous logo? Think about it for a second here, although I know the answer is crystal clear. Because many of us settle for a good logo created by a credible logo designer just because he or she is a credible logo designer who charges low prices.
Brand Building For Profit: The Colour Behind the Brand and Why I Wear Red Ties!
Colour is essential to building a strong brand.Many of you know my passion for wearing red ties.
Santa - The Brand
Every Christmas Eve, a burglar named Santa busts into homes around the world, but he has never been charged with B&E. He has one of the best, most positive brands around and it continues to inoculate him against any hint of impropriety, as it has for generations.
Branding Mistakes - Brand Identity Guru
1. It "sells itself.
Brand Strategy - Brand Value - Brand Identity Guru
Developing brand strategy is extremely critical. The most important asset your company has is its brand.
Jan Verhoeff: Brand Your Market
Marketing potential of any product is based on recognition and quality. Name based recognition happens with a variety of products.
Counterfeit Branding - Representing True Globalisation!
From cigarettes to fashion accessories to food products to medicines, more than 50% of the global market are filled with counterfeited products. Do you realise that the Nike t-shirt that you are probably wearing right now may not even exist in the design portfolio of Nike Inc.
Corporate Internet Branding is only Part of A Business Success
Gaining new clients that are excited about developing a corporate Web site, and are gung-ho to get started is a dream come true. Trust me - as a creative individual with a keen understanding of what the Web can do for a business - I know what I'm talking about.
Could Ray Kroc have founded McDonalds in the Era of Sarbaines Oxley?
Over regulation of our free markets is stifling our growth in America and killing the next superstar Entrepreneurs. Let's discuss just how bad it really is.
Extreme Makeover - Small Business Edition
Have you ever watched one of those home makeover shows? You know the scenario. The homeowners have decorated or remodeled their house all by themselves.
Articles: The Perfect Branding Tool
If you own a web-based business, you're probably aware of the need for things like link exchanges, lead-purchasing, SEO copy, banner ads and all of the "traditional" ways to get exposure on the World Wide Web.But did you know that article marketing is by far the best way to build your brand while at the same time increasing your exposure?Web articles.
What is an Artists Statement & How Often Should It Be Updated?
An artist's statement is a statement of ideas and thoughts that describe your philosophy, vision, and passion towards your artistic creations.Ponder over the following questions prior to writing your artist's statement:Is your work whimsical, thought provoking, or edgy?Does it portray a series of stories?Whom or what has influenced you the most?How is your work meaningful to you?How do you begin to write your artists statement? You could begin by writing a quote that has inspired you and your work, or you could create a strong sentence that summarizes your philosophy about your life and how art has changed your views on life in general.
Brand Value Plan - Brand Identity Guru
Developing brand value is critical to every organization and when professionally executed, delivers a clear and measurable competitive advantage to your firm. It does so by helping you establish a positive connection and value-relationship with your customer, which, over time, will build brand equity and increase brand value.
Branding Services - Brand Identity Guru
Branding Services is a tactic that marketing executives and managers should not only understand, but also employ. Branding services helps your company clearly position your company over your competition by branding your product/service in the minds of your target markets.