Donald Trump On Branding - Brand Identity Guru

Love him or hate him, one thing is certain: Donald Trump is a successful guy. We don't have to sum up his accomplishments for you, because his name speaks for itself. Everything he does has his name behind it and, when you hear Trump, you know it's going to be over the top in quality and style.

How many real estate developers you know by name? Of those that you know, how many of their projects do you remember? Even a layman knows that Trump owns golf courses, hotels and office buildings around the world.

The fact that you know Trump (and you know his business) means that he understands the value of brand. Building his brand is as important to him as anything else in his business. It's what gives him power to make deals, negotiate contracts and get things done.

Don't take my word for it, Mr. Trump talks about the value of his brand in his new book How To Get Rich:

"...using my name on a building carries with it a promise of the highest quality available and at least a $5 million price tag. That's just for the name, because it will be worth it to the developers, and they know it. That building will be up to my standards."..."what's in a name...can be (worth) far more than I ever could have imagined."

It didn't happen overnight. Donald Trump has been building his brand since 1974. He knows that brand building takes dedication, tenacity and focus. He also understands that it is a responsibility. Because he promises the very best, he makes damn sure that he delivers it.

Watching how Mr. Trump works is insightful to all brand builders, but I think one thing shines as gold. You need to deliver what you promise EVERY SINGLE TIME. That's the only way to get people to trust your brand and to believe in your product.

To measure how strong your brand is copy and paste: (http://brandidentityguru.com/bightml/brandmasterpiece.html). Then click "Take the brand strength test". This is a short survey that measures the strength of any company's brand. It's a great tool to see where you are today.

Scott White is President of Brand Identity Guru (http://www.brandidentityguru.com), a leading brand consulting and market research firm located in Easton, Massachusetts, USA, near Boston. Brand Identity Guru specializes in creating corporate and product brands that increase sales, market share, customer loyalty, and brand valuation.

Over the course of his 15-year branding career, Scott White has worked in a wide variety of industries: high-tech, manufacturing, computer hardware and software, telecommunications, banking, restaurants, fashion, healthcare, Internet, retail, and service businesses, as well as numerous non-profit organizations.

Brand Identity Guru clients include: Sun Life Financial, Coca Cola, HP, Sun, Nordstrom, American Federal Mortgage, Simon (America's largest shopping mall manager) and many others, including numerous emerging growth companies.

Scott White is a very enthusiastic speaker and has the gift of being able to explain the principles of branding in a compelling and entertaining manner so that people at all levels can understand.

More Resources

Unable to open RSS Feed $XMLfilename with error HTTP ERROR: 404, exiting

More Branding Information:

Related Articles

Hurricanes and Corporate Branding
No businessman takes joy in making money on other people's misfortune such as a devastating hurricane during the 2005 Atlantic tropical hurricane season. However, a smart business or corporate image program which specializes in branding can actually make the most of it by putting their marketing efforts toward helping the local community that was devastated or destroyed by the damage.
Good Logos Make Great Sales Tools
Every day, the average person is exposed to millions of visual stimuli including hundreds of company logos.A logo is a unique visual image that represents a company or its products.
What is Private Franchising? It is Nothing Someone Made It Up
The Federal Trade Commission has an obligation to the general public, their stated consumer education mission and to the over regulated franchising industry and the small business operators running Biz Ops to separate the two business models by way of legal definition. Any failure to completely separate them will trigger additional problems down the road and cause the current on-going process of rule review to continue, without any formalization for decades.
Logo Design - Branding - Brand Identity Guru
Do you have any idea how important your company logo is? Well you should. It appears on everything from your corporate identity system, brochures to your website, reaching customers, prospects, vendors and the press.
The MOST Expensive Mistake You Can Make
Most people who own a small business have a huge passion and talent for the product or service they provide. Some people have a business degree.
Is It Legal? - Indecent Naming With Tradition
When Mitsubishi launched a new car with the name "Pajero" on the Spanish market, it became obvious very soon that the name chosen was not optimal because it immediately was the subject of jokes due to its homophony with a Spanish expression related to masturbation.The same happened to Ford's model "Pinto" (Portuguese for male genital) in Brazil where it was quickly renamed into "Corcel"(horse).
Does Your Message Pass the Test?
Develop an effective benefit message and you're well on your way to building your company's entire marketing program. After all, you need focus to create success.
Your Business Bio Length
Obviously your introduction bio should vary according to what group you are addressing. An introduction in front of the Securities and Exchange Commission would be different than the bio introduction used for a speaker about to give a high school commencement address, even though it is the same speaker presenting.
Brand Identity - Corporate Identity and Brand Value
Companies work hard building the strength of their brands - it is critical to the ongoing brand management process to have meaningful and actionable data-driven measures of these efforts.Building a brand, cultivating its strengths, pruning its weaknesses, and making it more valuable to its owners is the bottom line job of marketing.
Brand Components
Your brand is the culmination of everything about you and your business. It is how people come to know you.
Branding 101: Why Its Critical to Business Success and How to Do It Right
What's Your Brand?A brand is a product/company personality that helps distinguish it from the competition. It evolves out of the product essence.
What About Me? What You Need To Know About Me-Marketing
What about me? Are you asking yourself this question? If not you should be. Don't wait until you are in crisis mode when you are losing your job or your business before you think "what about me?"Here are a few points to consider.
John Deere and NASCAR; Excellent Use of Brand
We should all recognize the marketing efforts of John Deere especially as we have spoken before with regards to their TOYS. They have a complete line of nearly every tractor or agricultural attachment they make available in small, micro size.
Branding Mistakes - Brand Identity Guru
1. It "sells itself.
Creating Powerful Names for Products, Services, and Your Business
The name of your business is important--it's one of the first things potential customers know about it. And having unique names for each of your products and services can be a powerful selling tool.
Boston Brand Building - Brand Identity Guru
"Make no little plans, they have no magic to stir your blood..
How A Crazy Branding Stunt Can Bring Results For Years
As a beginner, you would be forgiven for thinking that marketing is simply advertising your product or service, how wrong you are.Marketing is the art of allowing people to know that your business exists.
What The Holidays Teach Us About Branding
When it comes to creating and building a brand name, most companies feel compelled to file trademarks and establish “guidelines” to protect their image. Yet some of the most well known brands in the world today are holidays – wide open to use and abuse in the public domain.
Living Your Brand on the Web - Part 1
OK, so you took the plunge and purchased your internet domain. Good for you! Now what? According to Google.
Internet Branding
Having been in the franchising business all my life and understanding how hard it is to build a brand, I have probably read every other popular book on the subject. Some are good and most are excellent, as each one helps give you ideas on setting the stage for your brand marketing objectives.