eBay Auction Bidding Strategies--Overcoming the most Frustrating Situation on eBay

The Problem...

It's happened to the best of us.

You've been watching the auction all week, and finally you're about to claim your prize--a rare bronze statue from the Qing Dynasty. Or something just as tantalizing.

You log on a few minutes before the auction closes, and confirm that you're still the top bidder -- no one has challenged you in several days. You're already picturing "your" statue prominently displayed on the living room mantelpiece, your friends green with envy as you tell them about the great deal you got on eBay. You refresh the page a few times, to make sure you're still number 1. You even up your bid a little just to make sure no body tries to outbid you at the last minute.

50 seconds to go...30...10...the auction has ended and the statue is yours!! You refresh the page for the last time so you can see your eBay ID announced as the winning bidder. And that's when your heart drops to your toes. It's not your eBay ID at all, but some joker who calls themselves "SpeedyFingers123".

How could this have happened?

You were the winning bidder with only 10 seconds to go!! Speedy or not, it just doesn't seem humanly possible.

Well, you're right. No one is that fast. SpeedyFingers123 (I made that one up, so if it's your actual eBay ID, please don't sue me!) won the auction in the final 4 seconds. It isn't humanly possible because "speedy" didn't actually place the bid. The bid was place on his or her behalf, from a remote server, using something called Bidding Software.

You've Been Sniped!

The act of placing a bid during the final seconds of an online auction is called "Sniping" and it's perfectly legal on eBay. Bidding wars and sniping are an eBay sellers dream and a buyer's nightmare. Why, you're asking yourself, don't these people just use eBay's trusty proxy bidding process? Why not just discreetly enter the maximum they're willing to pay at the beginning of the auction, then let the cards fall where they may? Well, for a couple of reasons. First, it's not human nature. If all you have to do is outbid the next guy by fifty cents or even five dollars to win, wouldn't you?

Second, it doesn't make economic or strategic sense to place a bid anytime before the last five minutes of an auction.

Think about it. eBay encourages bidders to use the proxy system and place bids early. What this means is that an inexperienced bidder who wants an item will want to be the highest bidder right away, and will keep upping their bid to hold that winning position. They'll only stop when the bidding exceeds their budget. Then the next guy comes along and continues the process. If this starts at the beginning of a seven or ten day auction, and ends with a bidding war in the last 10 minutes, the final price for the item can spiral out of control. Many items sell for far more than fair market value because people get caught up in "bidding fever" -- all they want is to WIN, they're not even thinking about whether the price is realistic.

What to Do?

A better strategy would be for everyone to "watch" the auction until the very end. Again, there's two good reasons. One, the price doesn't spiral up as just illustrated. Two, the auction has zero bids, so it attracts fewer bidders-- less competition. It's a fact that once an auction has at least 1 bid, it becomes a magnet for additional bidders. Shoppers scanning an auction page tend to jump to the ones with bids, figuring there must be something that attracted other bidders. The more bids, the more interesting the item looks.

Wouldn't it be great if a seller started a two carat diamond ring at $0.99 and no one bid until the last five minutes, and they all bid in fifty cent increments? Someone might win the ring for just a few bucks!! Of course, that never happens, but it would be the ideal situation for a buyer-- and it would put eBay out of business in a hurry. eBay encourages early bidding and smiles upon the snipers of the world. eBay makes their profits on listing fees and "final value" fees. The more the item sells for the higher the "final value". This makes eBay very happy. That's why you'll never find any tutorials anywhere on eBay telling you to wait until the end of an auction to bid.

The Solution...

OK, so now that we understand the benefits of sniping, lets get back to our friend "SpeedyFingers123". Speedy probably started out in life just like I did. She learned everything she knew about eBay from eBay and never realized there was such a thing as bidding software. Never knew a computer could do your sniping automatically, bid on your behalf in the last 2 to 8 seconds of an auction, and do it while you're asleep. With sniping software, you tell the software program which auctions you're interested in and how much you're willing to pay. eBay never knows you've seen the auction until your friendly sniping service swoops in and places your bid with only seconds to spare. Neither does your competition. They never see you coming. The only way you can lose is if someone else uses the same program sets their maximum bid higher than yours.

(Yes, my friend, you can still lose. There's no guarantee of winning an auction no matter what system you use, if someone else is willing to pay more. If you set your maximum bid at a million dollars for a hunk of Elvis' belly button lint and some nut is willing to pay a million ten, you're still going to lose!)

"Bidding Fever" Cured

Let's face it, there IS a positive side to losing an auction. It's the satisfaction of knowing that you didn't lose your head and spend more than you could afford!! Trust me, I've been there, done that, and come to regret it. With sniping programs, you can "set it and forget it" and walk away knowing that if you don't win, you couldn't have afforded it anyway.

What's that I hear you saying? "But I could have had it if I'd just upped my bid by another fifty cents!" Hey, did you listen to anything I just said? Do you want to drive yourself nuts? It's only stuff, after all. You can't take it with you, and there will always be more. The beauty of eBay is that there will probably be another just like it, or at least something just as fabulous.

You're in Control

There's another big advantage to using bidding software. Two things, actually. First, sniping programs allow you to do something called "contingency bidding". Suppose you're interested in several very similar items and you want to win at least one of them but not all. Provided they're not all ending at the same time, you can create a contingency plan telling the bidding software to cancel your bids on the other items as soon as you win one of them.

Second, you can change your mind about an item you're bidding on at any time (except in approximately the last 15 minutes). On eBay, it's a huge "no-no" to retract a bid. You can only do this under the most dire of circumstances. Do it too many times you'll be politely asked to leave. Permanently. But, because eBay doesn't register your bid until the Sniping program enters it for you, (at the very end of the auction) you can cancel your "snipe" with no penalty. You're canceling what you've programmed into the sniping software, not an actual bid on eBay.Isn't that nice? No more "watching" an auction you're unsure about, and then forgetting to bid on it. No more babysitting your computer so you can be there for the final moments of the auction. No more finding out you've read the description wrong and you're bidding on an item you don't want. Or finding something you like better after you've already committed yourself to another item, and having to pass on it. (Or worse, spending way too much on both!) And, finally, you have the satisfaction of knowing that winning doesn't depend on the speed of your fingers or your internet connection.

Believe me, the first time you snatch an item away from SpeedyFingers123-- or anyone else for that matter-- you'll be hooked.

© 2004 NetBrainer LLC. An eBay Power Seller and rabid eBay shopper, Carolyn Schweitzer is the owner and editor of "NetBrainer", a site dedicated to improving the performance of buyers and sellers on eBay. (You can learn more about sniping programs at NetBrainer.com ). Carolyn also provides weekly recorded tips on eBay for "Third Mind USA Small-Biz radio".

More Resources

Profitable Paper Piecing on eBay--Part 1
Why sell paper piecings on eBay?eBay is a great way to make a steady part-time or full-time income from a hobby that you love! Selling paper piecings has its ups and downs, but overall it is a rewarding and lucrative venture.Getting and Understanding An eBay AccountTo get started selling paper piecings on eBay, you will need to set up an account.
Five Ways To Detect Shill Bidders On eBay So That You Dont Pay Absurd Prices
There is as a lot of buzz about shill bidders on the eBay forums. But in actuality, shrill bidding isn't that common and is rather easily detected.
How To Sell On Ebay: Pricing Strategy
Many new Ebay sellers make one of two mistakes: eitherthey overprice items to an unsellable extreme; or theylose money on every transaction by setting low startingprices with no restrictions.In this lesson, I am going to go over which pricing strategies to use and when if you are using a ten-dayauction setup.
From Ebay Zero to Power-Selling Hero: The Devil Is In The Details
If you've ever heard the expression "the devil is inthe details," you can probably already guess how itrelates to today's lesson. The bulk of the work youdo as an Ebay seller will be easy and repetitive, but it is the minor details that will make or breakyour business.
How To Sell On Ebay: The Money Is In The Back-End
Many people who sell on Ebay completely neglect the follow-up process. They post an auction.
eBay - Tapping Into The Japanese Collector Market
If you owned a skateboard shop in your local mall would you put a big sign in the window saying "No Baggy Pants Allowed"? Of course not. If you did you would be eliminating 50% or more of your most avid potential customers.
An Introduction To eBay Consignment
After I started selling on eBay, I was approached by friends without computers who wanted me to sell their items for them. They had heard stories about the outrageous prices items some ebay auctions brought.
3 Unusual Formats For Auctions on EBay
eBay users are accustomed to only two "standard" formats forsales on eBay: either the 'regular' auction which involvesbidding and waiting; and the Buy It Now, which is an instantpurchase.But there are three other formats that are less well known.
So, Can You Really Sell EBooks On EBay And Make Cold Hard Cash?
Selling eBooks on eBay, and making any worthwhile profit from doing so, is becoming more and more difficult.Gone are the days when you could sell someone else's books on eBay, and it's becoming considerably more difficult to sell ebooks that you might have written yourself or via Public Domain Publications.
The Secret Of The Ebay Money Machine And How To Get Your Share
If you have all the money you need, then this information wont be of much use to you!If however, like most of us, there are times when you could do with a little more, read on.At times we all come across circumstances where we could do with some extra income, be it that extra special present we need to buy, that unexpected bill that needs paying or just to make ends meet.
Online Auctions: 10 Secrets You Should Know Before Bidding At An Online Auction
You may have heard about ebay and other online auctions.You may have participated in some of the biddings.
eBay: Dont Believe All the Hype
Three billion dollars (that's billion with a "B") in revenues, 135 million users, millionaires all over the place at eBay! Yeah, eBaby!!!, to steal a line form another great author. (See "EBay: No Way?Yes Way (Ten Seller Themes) by Barbara Snyder M.
What To Do After Your eBay Auction Closes
So your auction closes. Now what?Hopefully you made a sale or several sales.
EBay Income Possibilities
If you've ever read an article about eBay, you will have seen the kinds of incomes people make - it isn't unusual to hear of people making thousands of dollars per month on eBay.Next time you're on eBay, take a look at how many PowerSellers there are: you'll find quite a few.
Snipe Your Way to Auction Success
Bidding for a bargain is all part of the exciting eBay experience. But what can really disappoint is when you're all set to win that fantastic, gold plated gizmo and someone else just beats your bid in the very last minute.
How to Market with Niche Auction Sites
Online auctions are big business. But they can be big headaches.
Drop Shipping Increases Profits
You would like to increase your income by selling other peoples` products but you just don`t have the money to stock inventory.On the other hand, perhaps you have lots of your ownproduct and would like to increase your sales, but youdon`t have a lot of money for advertising.
Finding Antiques And Collectibles To Sell On eBay
Many people who decide to make a living selling collectibles on eBay soon fail. I meet them in the line at the post office.
Make BIG MONEY on eBay - Your Unlimited Cash Cow
Let me be brutally honest; until recently, I had never bought anything on eBay, I'd never sold anything on eBay, and, dang-nab-it, I disdained auctions. (Bidding wars just weren't my bag.
Auctions Make Money!
An untapped online business resource--outside of your basic Yahoo and Ebay, among others--is setting up your own auction sales venue.Since most families have items in their home that have outlived their usefulness, they can get started at online auctions for mere pennies.

More Auction Information:

Related Articles

Game Theory, Nobel Prize, & Auctions - Auction Primer Series - Part 1
William Vickrey, highly regarded as the founder of auction theory, was an economics professor at Columbia University when he published two papers outlining his views on auctions:"Counterspeculation, Auctions, and Competitive Sealed Tenders", 1961, Journal of Finance"Auction and Bidding Games", 1962, Recent Advances in Game TheoryIn 1996 he received a Nobel Prize "for fundamental contributions to the economic theory of incentives under asymmetric information." It's important to understand that asymmetric information is an essential component of auctions, where potential buyers have varying levels of knowledge about the value of the item.
The Webs Best Online Auction Sites
The best online auction links for buyers and sellers are - not surprisingly - eBay, eBay and eBay. eBay began the entire wacky world of online auctions back on the Labor Day weekend of 1995.
E Bay.com HTML Auction Templates: Which is Best for Ebay Selling?
There are a plenty of free e bay.com free auction template services out there and I would like to help you find the service that will best suit your needs by comparing what i feel is the top two contenders.
8 Collectible Dolls That Sell Well on eBay
From the beginning, eBay's primary growth came from thecollectibles market. There are two basic models for eBaysales:1.
Learn How To Be A Successful eBay Seller
Anyone can sell anything on eBay. Open an account, list your product, and wait for the bids to start coming in.
Authentic or Fake?
1. Admit It: Old business models are no longer working.
Search... Search... Search Your Way To eBay Cash!
One of the most valuable things in life is the ability to learn a skill. One of my dad's favorite sayings was "You can give a man a fish and he will eat for a day, or you can teach a man to fish and he will never go hungry.
Photos on my eBay Auctions: How Do I Add Them?
On another forum I'm involved with, someone's asked a great question: I want to sell products on eBay, but I want to include photographs with my items. How do I do that? What kind of camera do I need, and what settings should I use?The first step is to buy a digital camera.
The International Affiliate Program of EBay
eBay trades in more than 33 international countries with over 157 registered users worldwide with 75 million based in the USA and 10 million in the UK.eBay's affiliate program must be the mother of all affiliate programs as far as size and potential scope for earning an income through promoting other peoples items.
Why Its a BAD Idea To Promote Hot Selling Products on eBay
Do a quick search on Google, Yahoo, or your favorite auction resource site, and you'll quickly discover there are several software programs targeted to vendors who want to promote hot selling products on eBay.The infatuation with hot selling products exists because sellers believe if you target items that have a robust sales pattern, you'll have a better chance at profiting on eBay.
12 Items You CANT Sell On EBay
Millions of would-be entrepreneurs want to sell things on ebay. eBay is the #1 home-business opportunity in the world right now, so it's natural that many are eager to find highly profitable items for re-sale on eBay.
Before You Sell On Ebay, Take The Most Important Step
If you want to earn a full-time income selling on Ebay,you must take the first and most important step in allsuccessful business ventures: you must accept that itis possible.This probably sounds really trite--and maybe it is, butthat doesn't mean it's any less true.
The Ins and Outs of Dropshipping on eBay
Dropshipping is an attractive marketing technique, but when you take it to eBay it becomes a real phenomenon. There are tens of thousands of people running dropshipping business as you are reading this article.
eBay is the Greatest Opportunity YOU Have to Create a Career Online
eBay's being spoken about everywhere these days. At work, school, down the pub.
How to Sell on eBay Internationally without Risk
eBay allows you the opportunity to sell all over the world. It is exciting to communicate with a customer from England, Australia or Japan via email.
When You Need Extra Cash Ebay Fits the Bill
We all have items in our closets and stuffed in drawers that we no longer have a use for. Some of us use our free time to manufacture craft items that we give to our friends and families for gifts, and still others of us buy candles and other items in bulk to sell to family and co workers for a little extra cash.
How To Cut Your eBay Fees By More Than 90%
Now, are you ready for the REAL TRUTH about selling on eBay?It's simple; don't list too many items for sale using their auction format. Instead, set up one of their stores.
An eBay Computer Purchase
An eBay purchase that turned sour.A story of fraud, deceit, and broken promises.
Boosting Your EBay Auction Profits: Just Add Audio
According to a recent report, adding audio to your eBay auctions could increase bids by as much as 22% over auctions without audio.A recent trend showing up on a lot of websites is the addition of an audio clip.
How To Sell Santa's Slip-Ups
Shoppers spent more than $15.5 billion this Christmas on gifts on the Internet alone.