Top 7 or 10 Tips |
Top Ten Reasons to Write a Sales Letter for Each Product? - Part 2
Authors/publishers are great at getting their books written. Entrepreneurs know their products. But after the initial one-year honeymoon, sales slow down. To counter this make sure your ebook, product, or service you offer will keep on selling from the first day, the first year, even for life. Write a short sales letter for each product or ebook. Whether you have a Web site or not, you can write a first class, must-buy-now sales letter. Write one for each teleclass, eBook, product, or service. I even write one for my bookcoaching services. If you are like me and have a Web site, it is content driven. Why? Because that's why people come to any site--to get free information. You must also give them a reason to buy. Most home pages say too much about the author or the book instead of intriguing their potential buyers with a benefit-driven headline, which in turns leads them to the benefits of their books--the sales letter. My first Web site had many fine books and kits in personal growth and book writing and marketing. Sales never went over $200 a month. To correct that, I created a new site and paid special attention to its sales language (without hype) for each teleclass, eBook, and book coaching opportunities to suit each income and need. Sales were $75 the first month, and in four months they reached $2265. The next year they wentaround $3000 a month. What Every Sales Letter Needs to Pull Orders and Profits You can write each sales letter in less than four hours the first time. As you practice, you can write them in two hours. 5. Offer your potential clients three or four chances to buy. They may have already decided to buy before coming to your sales letter, so offer a "Click Here," "Buy Now" near the top of the letter. Offer more buying opportunities along the way after a list of benefits, what's in this book (features),and testimonials. 6. End your Sales Letter with your 100% Money-Back Guarantee. When you offer an iron-clad guarantee, people see your book as so valuable that you put yourself on the line for it. They will be more likely to buy and be satisfied with their purchase. "This product comes with a 100% Money Back Guarantee. Read the book cover to cover, and if the strategies don't work for you within 60 days, we'll cheerfully refund your money, and you can keep the product too!" 7. Make your Sales Letter Credible. To boost sales, authors need to add free bonus reports related to their book. Make sure your free bonus reports do not cost more than the price of your product. Would you believe this offer "order this for $49 now and receive 4 special bonus reports worth $395?" 8. Share the downside of your book to create empathy. For example, "this ebook won't write the book for you, or even get it published, but it will show you the steps and resources to write compelling copy, finish fully and sell well." 9. Include your expert credentials. "I spent 6 months researching this book and 3 months writing it. My background includes 23 years coaching, presenting 70 writing seminars a year, and 43 published clients since 1999." 10. Present the "YOU" point of view in your sales letter. When you refer to others such as we or they, you don't speak directly to your to be buyer. Involve them with phrases such as "You will feel renewed energy after you read this book, so much so, that you'll ask your kids to dance with you." Or, "you can finish your book in less than a month, and get it selling immediately, so you can take that Caribbean trip, pay for your children's college, or buy that new car you've been wanting." Without a sales letter to guide your potential buyers on your Web site, you leave them bored, uninspired, without enough information to make that decision to buy. Your Web site and ezine must entertain, inform, and give enough benefits to convince your readers to order your book. For all email promotion campaigns, without a short or long sales letter for each product, your unique, useful and inspiring information will not get read, people won't know you as the expert, and you won't make the sales you want. Judy Cullins ©2004 All Rights Reserved. Judy Cullins, 20-year Book and Internet Marketing Coach works with small business people who want to make a difference in people's lives, build their credibility and clients, and make a consistent life-long income. Author of 10 eBooks including "Write your eBook Fast," "How to Market your Business on the Internet," and "Create your Web Site With Marketing Pizzazz," she offers free help through her 2 monthly ezines, "The Book Coach Says..." and "Business Tip of the Month" at http://www.bookcoaching.com/opt-in.shtml and over 155 free articles. Email her at mailto:Judy@bookcoaching.com.
MORE RESOURCES: Unable to open RSS Feed $XMLfilename with error HTTP ERROR: 404, exiting |
RELATED ARTICLES
Top Ten Reasons to Write a Sales Letter for Each Product? - Part 1 Authors/publishers are great at getting their books written. Entrepreneurs know their products. Private Practice Success: 10 Essentials for Starting a Practice As a counselor, therapist or healing professional (massage therapist, physiotherapist, alternative health practitioner, etc.) it is quite likely that you did not chose your profession because you wanted to be a business person. The Benefits Of Helping An Online Business Newbie Do your remember when you first ventured out in the online business world? You probably had questions and problems along the way. Wouldn't it have been easier if you had help? When a newbie asks for your advice, educate them; answer their questions and help them solve their online business problems. 10 Tips for Effective Proofreading Proofreading may not be terribly fun, but it's one of the most important parts of writing.Have you ever read a web page or a document that had typos, grammatical errors, and punctuation mistakes? This reflects badly on you and your business, and you could easily lose a customer over a simple spelling mistake!Here are some tips for quick and effective proofreading:1. 7 Super Ways To Drum Up More Sales 1. Use subheads throughout your ad copy. 7 Tips To Increase The Success Of Your Online Business 1. Outsource what takes you too long to doWhen you don't have time to do something, you either don't do it, or do it faster and make mistakes. Ten Top Performance Management Tips Talk to Your People OftenBy building a great relationship with your people you will bring trust, honesty and information. This gives you a head start in Performance Management of your people. Home Furnishings in India : How to Find an Exporter,manufacturer or Supplier ? Beyond a Database. Looking for a manufacturer or supplier of home furnishings in India ?Don't know where to begin? Want to find a source but at a loss for resources? Want to do business in India, but unsure what is the best way to go about it?This article attempts to answer some of these questions.Firstly,unless you have a link in India, you will find it a difficult task to sift through the information available on the Internet. 7 Tips on How To Prepare for Business Events Are you scratching your head after business events wonderingwhy you aren't finding prospects? Whether it's your firstor 100th event, here are some tips on how to prepare foryour next event that can make the difference betweenscratching and smiling. These tips will help you save time,money, create memorable impressions, and increaseconnections. 7 Ways To Profit From Other Peoples Products If you don't possess the time, money or inclination to create your own hot selling product there is plenty of scope for profit by using other people's.In this quick article I'll detail the best ways to take a third-party product and use it to fill your own bank account. The Top Ten Reasons to Hire a Coach 1. You have a big goal and you want someone to support you. Want a Web Site that Turns Lookie Loos into Buyers? Seven Passion Copywriting Tips Web Site Blues? Need one, don't know where to start? Got one, but aren't getting enough sales? If you need a Web site soon you may be wondering where to start and who to trust. All Web masters are not equal. The Seven Secrets of Top Performers Let's put to rest the fallacy that success, in sales or anyprofession, is due to luck, chance, and/or hard work. There isnothing further from the truth. 10 Budgeting Tips for Business People and Small Companies It is possible for small companies and individual business people to cut costs without sacrificing quality. Keep these 10 budgeting tips in mind when purchasing goods and services. The Top 7 Marketing Tips You Dont Want To Overlook 1. Combine Emotion and LogicConsumers buy because the want to experience the benefits of the product or service you have to offer. The 7 Keys to Business Success Do you run a business that seems to run you? It does not have to be this way. There are 7 keys that can improve your business results and help you achieve success with much less stress. Ten Tips to Build a Culture of Inspirational Leadership Leadership, leadership development and leadership training are "Hot" issues in today's business world. A recent Internet search uncovered over 44 million hits on leadership, over 20 million hits on leadership development and 15. 7 Reasons You Want Referral Business and How to Get Them Studies have proven that there is one reason why people don't do more referral business: they don't ask. There are two reasons why, they forget or they don't have a strong enough relationship with their clients, so they don't feel comfortable The truth is every professional should strive to have all of their business be referral because the benefits of referral business are undeniable and extensive. 10 Great E-Commerce Businesses You Can Start Now If you've been thinking of starting a business on the web but you're not sure what type of business to start then this article is for you. You could be wasting valuable time trying to make your first move. How To Use The Power Of Focus To Build Massive Momentum In Your Business Getting focused on what you want to achieve and creating an action plan for making it happen are critical skills for you to master.As bestselling author Napolean Hill once said, "Every well-built house started with a definite plan in the form of blueprints. |
home | site map | contact us |