Site Promotion Information |
SEO 101 - The Basics of How to Get to the Top of the Search Engines
Depending on your site's subject matter, you might even be able to start earning a significant income purely from the popularity of your site. For example, if you have a site on jokes you might be able to get a substantial amount of traffic, but you're unlikely to earn a huge income. On the other hand, if you have a top ranking site on Google for the keyword phrase "web hosting", you'll be able to earn at least $1-2 million (probably more like $3-4 million) per year from that site alone. However, to get into the top 10 in Google for the phrase "web hosting" is extremely difficult, you would need to be a search engine pro to do it - even then, it might take you two years to get there with a team of 5 people working around the clock. A profitable site will be based on a good keyword phrase, a good topic (or subject material) and be different enough to stand out from the competition. If you can combine these elements successfully you'll increase you chances of turning a profit from your site. Keep in mind that there are a number of niche areas where there is not so much competition but still the opportunity to make a decent profit. There are hundreds of such areas where you have the potential to earn $500-2000 per month. We'll talk about keyword research and finding profitable niche areas in later issues, but for now, let's look at the basics of how to get a site to the top of the search engines. I'm going to focus on SEO for Google because it's the largest (and the best) search engine which will generate the most traffic, especially if you can master all of the right optimization methods. Google has a very complicated system for determining which sites make it to the top of the search engine. There are many factors involved and there is no precise formula. A further consideration is that Google often changes its formula so you can't rely on it being the same from month to month. However, there are a few key factors which are unlikely to change dramatically: Keywords phrases should be one of the most important considerations when you are optimizing your site (remember that for each page of the site you should concentrate on one or two keyword phrases). Keyword phrases (which you want to get to the top of the search engine for) should be well researched. For more information on researching keywords, have a look at http://www.profitpuppy.com/keyword-research.htm where you can find links to useful keyword tools.
1. The keyword phrase in the title of the page - you should have the phrase in the title of the page.
This is probably the most important factor for getting good search engine listings. You need to have good links coming into your site from other sites. You want those links to be from popular sites that also have lots of links coming into them. Google uses a Page Rank system which is a rough measure of how many links are coming into your site. You want links from sites that have good Page Rank. Creating 50 of your own sites and interlinking them won't increase your page ranking.
The most important consideration with incoming links is that you need to have the keyword phrase in the link that directs traffic to you your site. Getting listed in directories such as DMOZ (Open Directory Project) can also help you significantly in getting a good search engine ranking in Google.
It helps once again if you have the keyword phrase in the links to each page of your site. For example, let's say you have a site on baby products and you have one page where you are trying to optimize for the keyword phrase "cheap baby supplies". You should make sure that links that come into that page have the phrase "cheap baby supplies" so that your links look like this: Click here for cheap baby supplies
You can improve your page rank if you link to other sites that have high search engine listings for the phrase that you are trying to optimize for. Note: it can also hinder if you link to pages that are off-topic. For example, you don't want to link to a chemical arms factory from your baby supplies site. Some other things you don't want to do (and some things that make no difference at all) are: 1. Repeating the keyword phrase multiple times on the page unless it makes contextual sense. Finally, you may have heard of people using automated pages and or 'cloaked pages' to get high search engine rankings in Google. Personally, I don't believe in taking this approach as it's a non-sustainable way of getting high search engine rankings (that's not say that some people who aren't very successful at it). I know of atleast 3 highly successful companies who generate automated pages using this software http://www.profitpuppy.com/traffic. This is a sneaky way to make it to the top of of the search engine rankings, but it can work; one guy I know is earning several million dollars per year using this technique. So it can work, but as I mentioned before, I don't think it's sustainable and the Google engine doesn't take kindly to it.
How do I submit my site to the search engines? My personal philosophy is that if your site is not found naturally by following links then it is unlikely to rank in the search engines - I don't usually bother submitting to search engines. So that's the basics of how to get to the top of the search engines. We'll have a look at the more advanced stuff later on. It takes a lot of time knowledge and dedication to get there but once you master it, SEO is a fantastic way to get traffic and make money on the web. Robert Rawson AKA: http://www.profitpuppy.com/
MORE RESOURCES: Unable to open RSS Feed $XMLfilename with error HTTP ERROR: 404, exiting |
RELATED ARTICLES
How to Increase Traffic When Your Promotion Budget is Tiny Writing articles for your site and for the use of others, is asimple proven way low cost way to get more traffic.Articles can be used for all subjects and just like newspapersand magazines, is a recognised way of sharing information. Increase Your Web Traffic without Breaking the Bank If you are like most webmasters, your goal is to increase your website's traffic in order to increase sales and ultimately revenue. But, you might be wondering how you can possibly perform a marketing campaign if you do not have much of an advertising budget. Advertising Sucks! Long Live The Web! How much does an advert in Yellow Pages cost? How many enquiries would you expect to get back for that investment each day? 1? 10? 100?What about an ad in the local newspaper or a trade publication? They don't come cheap. When was the last time you heard an advertising salesman say:"If you're not happy with the volume of responses and sales you get from the ad I will give you your money back. Building Online Visibility: A Three-Point Plan For Any Business The latest trend in online marketing focuses on local search. While there are plenty of business site directories that act like online telephone directories, local search is more than a telephone directory or classified ad site. 3 Steps To Increasing Your Web Traffic For Free You own a website and you want more traffic. More traffic will lead to more sales and more ad revenue. How Popular Are You,... Online That Is? With the web today you "sorta haveta" have a rank in the major search engines if you want to be seen. I mean with 250,000,000, yes 250 million searches a day on Google? alone, how are your visitors and potential customers going to find you? Now, there are numerous ways in which a Search Engine ranks a website; by keyword density, relevancy, content, etc. Benefits of Website Localization Benefits of Website Localization Maximising profit today involves reaching beyond national markets. Accessing an international customer base is vital if a business wants to expand and participate in international trade. Website Promotion: 10 Insiders' Secret For Writing Profitable Ads Do what I did. Learn these 10 insiders' ad writingwebsite promotion "secrets", and explode your website traffics and sales:1. How to Advertise on the Internet Do you want to reach millions of potential customers for FREE? Well you can if you know how. The Internet, that massive network of thousands of computers around the world, also known as the "Information Super Highway," is your ticket to generating free leads and sales. Ten Free Ways To Promote Your Website Often, website owners would like to promote their new business but are strapped for cash. What a dilemma! How to market your product if the public doesn't know your website exist? The odds are you will lack the flow of traffic to survive in the vast ocean called the World Wide Web. So You Have A New Website But The Phone Isnt Ringing Off The Hook? So you have a new website but the phone isn't ringing off the hook? Were you expecting an overnight success with your website?Having a website professionally designed ensures you have a good looking site that is optimised for the search engines. This article is not about web design or search engine optimisation but outlines some suggestions that you, the site owner, can take to help boost genuine visitors to your site once it has been professionally designed. Promote Your Website Using Articles Promote your website using articles - Internet is all about information! At any given time, majority of web users surf the Internet in search of some kind of information. That's why it is only natural that marketing with the help of providing sought after information to web surfers should be a key method in your online marketing strategy. How To Ignite Your Sales If you own a website, you definitely want to improve visibility and get more traffic. There are a number of ways to do so like using search engine optimization, pay-per-click, submit to directories and more. Three Ways to Market Your Web Site Effectively 1. Tell people you have a siteThis might seem blindingly obvious, but it's remarkable the number of people that don't promote their Web site addresses. Internet Marketing and Getting Your Site Noticed You may have created and established the best Web site in the world, however if the world does not know it is there, it will not do your business any good. As a result, knowing how to market your site and getting your site noticed is incredibly important to the success of your business and something you will want to concentrate your efforts on. Online Website Promotion: How To Expand Your Business By Staying In Touch With Your Customers If you want your customers to keep coming backTo buy from you, then keep in touch withthem.It is an important online website promotionSecret that can keep you generating orderscontinuously from your present customers andthe news ones they will refer to you. Internet Directories to Improve Link Popularity Description: one way of jumpstarting you link campaign is to get directory links. Building links, by listing your website in the search engines and directories, is one way of increasing your link popularity, especially if yours is a new site or one with no inbound links. Web Site Promotion-Advertising Your Website For Profits Making money with your web site is the dream and goal of millions of webmasters all over the internet including myself. In order to reach this goal you need a variety of web site promotions running all at the same time. Power Training for your website You have permission to publish this article electronically or in print, free of charge, as long as the bylines are included. Power Training for your Website - Build that traffic By Marc Lindsay We all know what it is like to get in the gym and do a darn good workout don't we?? It feels exhilarating and you walk away with a sense of achievement and that you have done something right to your body Well I was in the gym the other day doing the strength component of my training and I it made me question myself. Methods of Website Promotion Promoting a Website is not an easy task. New Website Developers may have the impression of building a Website and sales are generated. |
home | site map | contact us |