Site Promotion Information |
Benefits of Website Localization
Benefits of Website Localization Maximising profit today involves reaching beyond national markets. Accessing an international customer base is vital if a business wants to expand and participate in international trade. 'Localization' relates to the act of modifying a product to make it both usable and suitable to a target market. Website localization therefore refers to the process of taking an English, western-orientated, website and moulding it to conform to a foreign audience. The World Wide Web, as its name suggests, is a means by which businesses can reach an international audience. Companies are now recognising that a key step in successfully approaching and selling to international customers is through website localization. Website localization brings with it numerous benefits. The three main benefits of localization are: Website localization crosses language barriers 32% of internet users around the world are non-native English speakers. With PC ownership and access to the internet most rapidly increasing outside of North America and Europe, this figure will increase even more. Website localization breaks linguistic barriers and opens doors to other continents. Companies are now waking up to the fact that English is no longer 'the' international language but one of many including French, Spanish, Arabic and Chinese. With the number of companies now realising the benefits of website localization, there are more pages in foreign languages than ever before. This means if your company's site has not undergone the localization process yet, it will be playing catch up in the future. Website localization builds credibility If your company only has a site in English and your competitor in all major languages, which one will gain more credibility? Localization of your website demonstrates that you are a truly international player. In addition, through localization it shows that you understand, value and have respect for that particular country or region.
Billions of dollars, pounds and francs in potential revenue are lost each year due to lack of investment in website localization. Most internet users will naturally feel more comfortable and understand a company better if their information, products or services are presented in their native language. By undergoing the website localization process you access potentially millions of new customers.
For example, has language been translated properly and cultural variations in terminology, phrases, metaphors and sayings been taken into consideration? Have symbols, graphics, pictures, colours and general layout been viewed for their cultural applicability? Website localization is a huge investment and should not be viewed as a straightforward process. When localizing your site, ensure you get the expertise of both a website designer and a cross cultural communications consultancy to ensure your site has maximum impact on the target audience. Neil Payne is Director of cross cultural communications consultancy http://www.kwintessential.co.uk Permission is granted to reproduce the article in full on the condition I am made aware of any intention to use it. npayne@kwintessential.co.uk
MORE RESOURCES: Unable to open RSS Feed $XMLfilename with error HTTP ERROR: 404, exiting |
RELATED ARTICLES
Why You Should Learn HTML Do you have a website or are you planning on creating a website in the near future? You owe it to yourself to at least learn some basic HTML (HyperText Mark-up Language). Even if someone else is creating and maintaining your website there are some basics you should know. Ten Free Ways To Promote Your Website Often, website owners would like to promote their new business but are strapped for cash. What a dilemma! How to market your product if the public doesn't know your website exist? The odds are you will lack the flow of traffic to survive in the vast ocean called the World Wide Web. Do Not Post To FFAs (Free For All Sites) & Link Farms With learning about online promotion, there is so much information out there about "what you should be doing" to promote you business. This tutorial will be to inform you about what you SHOULDN'T DO!What are (FFA's) Free For All Sites & Link Farms?These types of sites can be recognized by their one purpose. How To Turn Your Clients Into Raving Fans So, you don't have a multi-million dollar advertising campaign? You don't have a staff of hundreds, venture capital backing or someone from Star Trek as your spokesperson? Then perhaps it's time to look into one of the advantages that you do have over these e-commerce giants.. Web Advertising: 5 Uncommon Ways To Generate Online Business Ideas Success in business thrives on ideas.The more creative you're the more you'll succeed in business. Web Site Advertising: 10 Blockbuster Secrets To Make Your Web Site More Profitable Do you want to make your website more profitable?If you answer yes, here are web site advertisingsecrets to help you:1. Address your targeted audience on your businesssite. Benefits of Website Localization Benefits of Website Localization Maximising profit today involves reaching beyond national markets. Accessing an international customer base is vital if a business wants to expand and participate in international trade. Novel Free-For-All Idea Almost anyone who has tried submitting to free-for-all sites will say that they are no longer worth the effort as a traffic generating tool. Automated FFA submissions to "millions" of sites are also not that useful as most of these sites are only ever "visited" by automated submission scripts and not by human eyes. Why Your Site Needs Fresh, Relevant Content It is said that content is king, but today 'fresh, relevantcontent' is the master - or is it?Every owner of a commercial web site knows that frequent freshcontent is needed on their pages in order to achieve andmaintain a high listing on search engines which actively seekfresh content. Google sends out its 'freshbot' spider to gatherand index new material from all the sites which offer it. Donuts Anyone? When we ran the contest back in 1998 we had a idea there would be a few visitors but we got a big surprise. We had up to 1000 people per hour from the local area sitting on the web site waiting for the cop to come in the drive thru. Get Ahead on the Web: How To Bring Visitors To Your Website - For Free! Search engine optimisation - it's the holy grail of website design, or, put another way, a buzzword which means "get listed on Google." Because lets face it; if your website doesn't show up on a Google search, you may as well not have one. Web Site Promotion: 10 Eye-opening Secrets To Sky-rocket Your Sales If you're having problems generating a lot of salesat your website, it may be because you're not awareof these 10 eye-popping powerful web site promotionstrategies that Internet promotion experts are using to sky-rocket their sales:1. Swap endorsement advertisements with otherweb sites. Complete Novice Builds Business Using Press Releases on the Internet My name is Barbara Mascio. I am the founder of a business that actually challenges the paradigm of elder care. Three Cost Effective Ways to Get Bumper-to-Bumper Traffic Using Your Vehicle The following traffic generating ideas do not require costly set-up fees or minimum orders. Two of them can be printed in full color with no extra charge. Ten Heavy Duty Online Sales Grabbers How to improve conversion rate for your website? How to get more traffic to your website? How to turn your traffic into profit? Here are some techniques you can use: 1. Give your prospects extra incentives so they will order quicker. Successful Promotion is a State of Mind Every good marketing plan should have a section on ongoing promotion and publicity, which outlines ways of reaching your target market. These tools can do many of the same things paid advertising is supposed to do, at a fraction of the cost. Google Gives Web Page History More Importance The Google patent application submitted in March, 2005 has generated a good deal of debate among search engine optimization experts. The patent document contains many general suggestions about the direction Google wants to move their search criteria and ranking techniques in the near future. Website Promotion: 10 Phenomenal Tactics To Reinforce Your Profits Here are the website promotion tactics to reinforceand increase your profits:1. Anticipate any objections your visitors may haveabout your product offer. Why You MUST Have A My Yahoo! Page Yahoo! allows you to set up your own front page called 'My Yahoo!'. Even if you don't use Yahoo! as your search engine, you need a My Yahoo! page which you log onto every day. The ON World of OFFline marketing Ok, now if you've started reading this article thinking that its going to be the same story about the business cards carrying your logo and company name, you are right. Hey, dont reach for that back button already. |
home | site map | contact us |