Site Promotion Information |
7 Powerful Tips on Creating Good Content for Your Website
So what is all the talk about having a lot of "content" on my website? And what is "content" exactly? And how will it help my business grow and prosper? I get these questions from my internet students all of the time. Let me say this?Having a lot of great content is one of the key ingredients to those websites that are successful and profitable. Once I explain the value of content to my students they almost always chime back with "but I can't write!" Never fear, there is always an answer for the creative mind. 1. Don't Like to Write - Find Those that Do One of the simplest solutions if you don't like to write is to find those that do. Where? Elance.com is a good place to start. They have all kinds of writers that write on all subjects. Sign up for an account and post a job. Try to be as specific as possible as to your writing needs. For example, topic, style, word count and so on. You will receive back bids from a numbers of authors. Read what they have to say and read their sample works. A little tip: if you go with the cheapest guy on the block, you will probably get poor work. So it is better to at least go middle of the road in terms of pricing. Expect to pay a minimum of $15 an article for about 400 words or so. Another little tip is to give 2 authors the same project and see which one produces the better work. 2. Press Release - Hear all About It! There is a fine company called PRWeb.com that will distribute your press releases. It's not free and depending upon what kind of "contribution" you want to make, it will cost anywhere from $10 to $80. The key here is to study their website and learn. A Press release is not a sales letter and they post guidelines and even have a teleconference to let you know how to get the most out of your press release campaign. I highly recommend it. I would recommend doing a $10 press release to get started as a way of walking before you run. The first time I used the service I made a few blunders unknowingly and was glad I hadn't spent the $80! This tool can be invaluable to get your information out to thousands of resources with your website address on it. 3. OPA - Other People's Articles You can go to any number of article directories and use their articles for FREE. But remember to use the author's resource box at the end of the article or you are violating copyright laws. A resource box has the author's name, small bio and their website address. Go to Google, type in 'Article Directories' and a whole slew of them will appear. I like to go with the better known ones that have quality content. I have all of my articles at tops directories like www.articlecity.com and www.ezinearticles.com. Those are two good resources and of course, there are about two dozen more or so. Most article directories are organized by subject matter or expert authors and you can do your searches quite easily. If you find an author you really enjoy, it would be wise for you to make contact with them. Let them know you would like to be on their update list when they produce new articles. 4. Clubs, Organizations and Trade Magazines Let's say that you need content for your gardening website that specializes in perennial gardens. There are probably thousands of gardening clubs, organizations and trade magazines that have newsletters or materials you can reprint. Contact them and let them know you are looking for quality articles, newsletters, tips, secrets, ideas on perennial gardens. You might just be surprised how much information they would be willing to share as long as you give them credit for their work and publish their website address in return. 5. Start a Blog - Never-ending content Try blogspot.com and set up your free blogger on your website. If you don't know how to do it, just get your favorite webmaster to set it up. It isn't that complicated but it can be invaluable. You can get it going by making your own posts. You can share your own information like " 3 Easy ways to keep your gardens bug free this summer" or you may have read something in a magazine that says " Ortho has come out with Zappit bug spray that will keep your gardens beautiful all summer long?I have used it and here is what I found that maybe useful to you." You can comment, question, inform on a blog. Keep your blog useful and people will come to visit and hopefully contribute regularly. 6. Testimonials - Why people should do business with you? The more testimonials you can get the better. You may have to offer an incentive for people to take the time to write you a testimonial longer than a sentence or two. Let's say you sell custom made cowboy hats. You know people love them because they come back and buy more than one. You could offer an incentive such as "If you love our cowboy hats, we would love to hear about it. When we receive your letter telling us why you love our hats so much, we will send you a coupon for 20% off your next hat purchase." And then you have a testimonials section flooded with letters from your customers. If you can scan them in so people can see the originals, all the better for credibility. 7. Reviews - Your opinion counts! Let's say you sell high end power tools to the custom furniture builder. You could write reviews on the different products pointing out the positive and negative features. Trade journals in this field probably have reviews of products as well and the companies who manufacture them. You can re-word them to fit accordingly. Or better yet, if you have used the tools, you are skilled enough to let people know what features are great and why they should buy it. Hopefully, you now understand how to get great content on your site without picking up a pen or pounding away on the keyboard. Our next article will discuss why content is so important and how it can help you with your search engine rankings and ultimately result in sales. Jan Peterson founder of http://www.goldstarreview.com researches and reviews business opportunities including internet marketing, real estate investing, affiliate marketing, financial investing and more. Over 400 FREE reports available.
MORE RESOURCES: Unable to open RSS Feed $XMLfilename with error HTTP ERROR: 404, exiting |
RELATED ARTICLES
10 Ways to Market Your Web Site and Have It Market You Once your web site is done, it does you little good to have it sitting static on the net waiting for those visitor "clicks." High numbers of visits to your site from potential customers or clients rarely happen by accident. Does Your Site Have Link Value? Link Value is the perceived value another site will derive from linking to you. The more value they see, the more likely they will be to link. A Successful Link Exchange Interested in boosting your link popularity, raising your Google PR, and improving the amount and quality of your traffic? Then discover the ancient secrets of a successful link exchange!The practice of effective link exchanges has nearly been extinguished by the extensive amount of spam email. I plan to help webmasters who are interested in real effective and professional link exchanges reach there goal. 5 Innovative Ways To Advertise Your Web Site 1. Directory LinkingCreate a directory of web sites on a specific topic. Do Not Build A Website Until You Have Researched Your Keywords Imagine that you have a $25,000 marketing budget foryour online weight loss herbal supplement business.Should you invest it in trying to build a site to rank #1in Google for "weight loss?" NO. The Importance of Page Content The Importance of Page ContentThe content of a page is probably the most important consideration when building traffic to your web site. Other techniques do gain more traffic but page content and content of your web site in general is most important when producing a good quality site that will naturally build traffic. SEO 101 - The Basics of How to Get to the Top of the Search Engines Depending on your site's subject matter, you might even be able to start earning a significant income purely from the popularity of your site. For example, if you have a site on jokes you might be able to get a substantial amount of traffic, but you're unlikely to earn a huge income. Capturing Leads on Traffic Exchanges There are 3 basic components to capturing leads on free traffic exchanges that need to be understood. Lead capture pages , Autoresponder follow up systems , and Ad tracking URLs . 5 Totally Free Website Marketing Tools I've collected some really cool free products for you that will help with your website marketing efforts. What do I want in return? Nothing!Free Tool No. Submitting Your Website With Web Promotion Services Once you have built and uploaded your home business website the next step is to start promoting it both offline and online. Offline methods include putting your web address on your business cards, stationary, brochures, flyers, pamplets, home sign, automobile or whatever literature you can. Online Promotion: Five Extraordinary Online Promotion Secrets To Sky-rocket Your Sales Do you want to achieve extra-ordinary success in your online promotion campaign?If yes, here are some online promotion secretsto help you:1. Holding a contest or sweepstakes is an proven wayto promote your web site. To The Next Level With Google Groups 2 If you haven't visited the Google Labs lately, they have released a beta of Google Groups 2 that you may want to check out. This is Google's answer to Yahoo Groups, and they've added some new features to make their service more useful. 7 Ways to Promote Your Website Locally Now that you've built your new website you cansit back and let it do all the work, right? Well no. Unlike in "Field ofDreams" if you build it, they won't necessarily come, at least not until youask them to! That's where web site promotion comes in. Increase Traffic With a Good Title There's such a thing as taking search engine optimization too far. I'm not talking about black hat versus white hat, things that might get you banned versus staying pristine. Signatures -- The Long and Short of It What is the accepted standard for signatures? Who sets these standards? The signatures in question are those blurbs that we include after the body of our main message content in our emails for the purpose of identification and contacts.I'm really not referring to signatures in the respect that Usenet Newsgroups see them. Free Advertising Techniques The most successful advertising is obviously expensive.There are ways of free advertising that over time will work out to be just as profitable for you. How to Increase Your Website Traffic in 3 Easy Steps Promoting your website might seem like an enormous task that you cannot undertake own your own. However, increasing your website traffic and getting more people to visit your site is actually very easy to do. Accessibility: Is your website causing you to loose potential clients? Accessibility: Is your website causing you to loose potential clients?With millions of people going online everyday the potential for your business is almost unimaginable! However, the great challenge is creating an environment that is positive, effective, and accessible to all of your potential clients.No two people see everything exactly the same way. How Important are Back Links? When setting up your website for SEO (Search Engine Optimization) on Google there are several factors you need to look at in order to obtain a high rank on their search engine. Of course your content and meta tags must be inline with positive density percentages and reciprocal links. To Link or Not To Link - That Is The Question You know the drill. Everybody claims that in order to obtain and maintain a favorable ranking on the search engines you MUST have reciprocating links on your website. |
home | site map | contact us |