Site Promotion Information |
The 4 Keys to Great Website Promotion - Helping Others with Friendly & Useful Services
With all the "How To" articles, and great advice available online today, great website promotion and running a successful online business still comes down to the simple act of providing great service and helping people with their concerns and/or problems. This article will give 4 key points in providing great website promotion. 1. Fantastic Customer Service 2. Upfront and Visible Contact Information and Support Services 3. Useful and Informative Content 4. Keep it Simple Incredibly, myself included, we always seem to get carried away with following the latest promotion tips and trends that seem to be the current craze at the time. Granted, it is imperative as entrepreneurs to always have an open mind to new technologies, and marketing techniques. However, we must not forget the simple and proven tasks of being available to help others out. Successful website promotion at its core is all about the customer, or the person browsing your website. In this age of virtually instant communication, positive "word of mouth" recommendations and feedback of other's about your site/product is absolutely invaluable to the long term health, growth, and sustainability of your endeavors. You might be saying "We all already know that fantastic customer service is important" However, do you realize how important? Large corporations spend literally hundreds of millions a year just on customer surveys which evaluate their companies effectiveness to their consumer. If you have not yet sent out a simple survey asking your customers/clients, etc of how you can serve them better, this should become your next project this coming week. Overall however there are a couple key things to remember in providing "Fantastic Customer Service". 1. Prompt and quick response to any questions/comments received. 2. Provide prompt solutions and/or advice as soon as possible 3. Always keep customers/clients advised of the steps you are taking to help them. (IE If you cannot find an immediate solution, advise them, of the additional steps you are attempting to take on their behalf) 5. Send out a quarterly survey to a random group asking them what you could improve on. 6. Finally, take steps to initiate at least one new tool every quarter to help improve the Fantastic Customer Service you already provide. (This is what wills et you apart) Providing Visible customer contact information, and help resources is another important step in providing Fantastic customer service. In today's world most customers like to be able to have resources available in order for them to resolve their own concerns/questions. By the time a customer calls or emails you it is often too late, and your customer is probably already agitated. Here are a few suggestions to help your consumer solve some of their own concerns, should they choose to do so. Remember, the faster a concern is addressed and solved, the more, and better recognition you will receive as that customers shares their experience about you, your product, and/or website. 1. Keep an updated and thorough FAQ section. (Make sure it is easy to find) 2. If possible integrate a trouble ticket support system (This way the customer can always access, and see the status of their question/concern) 3. Consider integrating a live help system(Again, offering an immediate solution vs. making customers wait for a response.) I would recommend http://www.phplivesupport.com/ 5. Consider creating a support forum for all users to ask questions and be able to search through answers to past questions. In this section I will combine the "Useful and Informative Content" with "Keeping it Simple". There have been many articles written on the importance of having useful and informative content on your website. Not only does this help you in your quest to achieve a high search engine ranking, especially with Google, but perhaps even more importantly you are once again providing a useful service to your customers and/or clients. I realize much should not have to be said about this topic, however I will finish this article stressing the importance of "Keeping it Simple" I have seen many websites that do have large volumes of great and useful information. Many times this is done in hopes of achieving a greater ranking in the search engines. However, what these websites have gained in content, they have lost in simple website navigation. Keep in mind, that studies have shown, that that average website visitor is looking to find a solution in under one minute. Combining great content with a simple and easy user interface will not only improve your website's functionality, but produce even more satisfied and repeat customers. With only a few simple adjustments to your customer service policies, can result in the best promotional campaign you have ever implemented. This will start you well on your way in achieving exponential growth in website traffic, revenue, and customer satisfaction. Darren currently owns and is involved with various online marketing and management companies. He is the author of "How to get Listed in Google within 72 Hours" and prides himself on offering support and helping many individuals and business customers achieve top 10 rankings within Google in an extremely short time frame. http://www.marketingoutlet.com/google_article.htm
MORE RESOURCES: Unable to open RSS Feed $XMLfilename with error HTTP ERROR: 404, exiting |
RELATED ARTICLES
The High-Impact Viral Marketing Strategies Viral Marketing is allowing people to giveaway and use your free product or service in order to multiply your marketing quickly over the internet. The idea behind viral marketing is that you include your ad with the freebie people giveaway or use. How Building a Fanbase will Make You Sales If you've ever been to a popular forum hosted by a singal indivual, you would probably notice that most of the members of said forum take the owner or moderators advice as gold. Allan Gardyne is a good example of this, with his affiliate advice forum. Search Engine Submission- Don't be a cheapskate! Submitting your website to the main search engines should be handled with care. Do it right, and the rewards can be great. About Testimonials and Customer Focused Sites Think about it, when you browse any web site, you are basically trying to see what's in it for you, whether it be information, news, products or services. All you want is to find, read or collect information that will ultimately do something for you. Ten Reasons Why People Dont Buy From You Here's ten simple yet POWERFUL ideas for you to reflect on. This will help you adjust your marketing strategies. Internet Directory Submission, Sure Way To Link Popularity Most website owners fail to differentiate between a directory and search engine, failure to do so has resulted in failure to harness the powers of Internet directory effectively.Search engine uses the spiders - (an automated software program) to locate and collect data from web pages for inclusion in a search engine's database and to follow links to find new pages on the World Wide Web. The 7 Habits of a Successful Web-Marketing Plan What is web-marketing? Why does your business need it?The best web site and the best web-marketing strategy will not reap the highest possible results, if they are not tightly integrated. Not only do you need a well-designed web site with relevant content and user-friendly navigation, but your site needs to be found by your target audience (prospect customers). Internet Advertising Solutions: 10 Things To Barter For, Before Buying Before you spend your hard earned money, why not first try toexchange the products and services you have for the products and services that you need?Here are a few internet advertising solutions and ideas:1. Information Products - it could be ebooks, "howto" videos, cassettes, magazines, newsletters, paide-zines, courses, etc. Signatures -- The Long and Short of It What is the accepted standard for signatures? Who sets these standards? The signatures in question are those blurbs that we include after the body of our main message content in our emails for the purpose of identification and contacts.I'm really not referring to signatures in the respect that Usenet Newsgroups see them. Do Not Post To FFAs (Free For All Sites) & Link Farms With learning about online promotion, there is so much information out there about "what you should be doing" to promote you business. This tutorial will be to inform you about what you SHOULDN'T DO!What are (FFA's) Free For All Sites & Link Farms?These types of sites can be recognized by their one purpose. How to Write Great Testimonials and Why it Can Increase Your Profits Incredibly! Everyone likes to read or get a referral about something they are considering buying. It helps overcome that fear of mistrust. The Sure-Fire Ways To Attract New Customers Now 1. Give Away An Electronic Information Product The product could be a simple report posted on your Web site or autoresponder to a downloadable e-book. 10 Magic Ways To Multiply Your Orders 1. Use reward programs to keep people revisiting your web site and buying your products. Local Business Website Promotion - How to Skyrocket Your Business with Area Specific Traffic If you are a local business that gets most of your business from local traffic, it is obviously important to target in on those visitors search for your product locally. This is a vital part of your marketing campaign because you get your business from those who live locally, this is your target market. Novel Free-For-All Idea Almost anyone who has tried submitting to free-for-all sites will say that they are no longer worth the effort as a traffic generating tool. Automated FFA submissions to "millions" of sites are also not that useful as most of these sites are only ever "visited" by automated submission scripts and not by human eyes. The 4 Keys to Great Website Promotion - Helping Others with Friendly & Useful Services With all the "How To" articles, and great advice available online today, great website promotion and running a successful online business still comes down to the simple act of providing great service and helping people with their concerns and/or problems. This article will give 4 key points in providing great website promotion. How to Get More Links to Your Websites and Improve Traffic I feel the most effective way to get people to link to your web site is by offering web masters the option of giving away your free stuff. In exchange, they link to your web site. Website Promotion: 10 Phenomenal Tactics To Reinforce Your Profits Here are the website promotion tactics to reinforceand increase your profits:1. Anticipate any objections your visitors may haveabout your product offer. 10 Website Blunders Guaranteed to Send Your Visitors Elsewhere When you build your website you need to have a plan first. The reason for this is if you do not have a plan you will likely make mistakes, forget to include information, and overall have an unorganized and not a well thought out page. Building Online Visibility: A Three-Point Plan For Any Business The latest trend in online marketing focuses on local search. While there are plenty of business site directories that act like online telephone directories, local search is more than a telephone directory or classified ad site. |
home | site map | contact us |