Site Promotion Information |
Personalized Search Versus Personal Choice
Personalized search is a hot topic especially since Yahoo! and Microsoft have announced they are aggressively developing this service. Most likely, people will be leery of personalized search if they think that this is just be another way for companies to market to them. Search engine research has shown that there are typically two types of searchers: information seekers and buyers. Information Seekers If personalized search is to work for the information seekers, then instead of lots of targeted marketing, the personalized search experience had better offer targeted information that the person can use. A better information search experience without having to bypass a slew of commercial sites would appeal to the information seeker. Buyers What if you already have the information you need or don't want any information, but just want to make an online purchase? For buyers, information-only sites are something to be by-passed in the SERP's. If personalized search can deliver the products and services the buyer wants, and not just what the marketers want to push before them, then buyers may find some value in personalized search. Personal Choice Personalized search must involve personal choice if it is to succeed. The Big Brother and privacy issues need to be held to a minimum. Personalized search needs to be an option that can easily be turned on and off as desired. Personalized search should not be equated with limited choices. The person needs to feel that they are in control and not the search engines. They also need to see real personal value in using this service. What if a person is sometimes an information seeker and other times a buyer, or in the matter of seconds they switch hats? How will personalized search accommodate this person? Will the person have to toggle back and forth between a couple of different user profiles or click on and off a checkbox to switch between these two different forms of search? These are questions the SE's will have to address in personalization. Google has a beta personalized search engine at: http://labs.google.com/personalized/profile.html that is pretty interesting to test. You're told to click on Health, then the General Health checkbox and search for "stanford." When searching for the word "bob" instead of "stanford" at the Minimum Personalize setting the first three results are "Bob the Builder," "Bob Marley" and "Bob Dylan". The rest of this page has no health related information on it as well. But, when the slider is pulled to Maximum Personalize, "Dr. Bob" has the first two positions followed the other results mentioned above. Its obvious Google has a ways to go in developing this. Personal Privacy If personalized search is to succeed, then personal privacy issues need to be addressed and concerns held to a minimum. Will personalized search involve searching your hard drive to see what your interests are? Will your interests be stored in a cookie on your computer? What happens when multiple users share a computer - will someone else get hit with all sorts of Preparation H advertisements because of the hemorrhoid treatment searches you wanted to keep private? And will children be affected by adult personalized searches? These are all questions that the SE's need to address so that people do not feel that their privacy is being violated or put at risk. The more control and choice the user has over personalized search the more likely it has in succeeding for the search engines. Copyright © 2004 SEO Resource Kevin Kantola is the CEO of SEO Resource, a California search engine optimization company, and has published many articles over the past 20 years.
MORE RESOURCES: Unable to open RSS Feed $XMLfilename with error HTTP ERROR: 404, exiting |
RELATED ARTICLES
SEO 101 - The Basics of How to Get to the Top of the Search Engines Depending on your site's subject matter, you might even be able to start earning a significant income purely from the popularity of your site. For example, if you have a site on jokes you might be able to get a substantial amount of traffic, but you're unlikely to earn a huge income. Seecrets on Website Promotion: Results of Open Source Marketing Plan after 2 Months This author's open-source marketing plan, as announced on June 29, 2005, is mainly for small and medium-sized businesses. By keeping it simple, this author hoped it can be useful to businesses with a limited budget, can get "more bang for the buck". How to Get More Links to Your Websites and Improve Traffic I feel the most effective way to get people to link to your web site is by offering web masters the option of giving away your free stuff. In exchange, they link to your web site. Internet Freebies and Cheapies to Help You Grow Your Business Do you dream of running your own business? Well, get ready to make that dream reality. The internet has leveled the playing field so that just about anyone can bring in big bucks doing what they love. How To Quickly Make Money With Your Website? Quickly making money with a website is the dream of all new online marketers but can it be done and if so how is it done. This article tells what I did in order to start making money in less than 3 weeks with a brand new website in the competitive insurance industry. Website Promotion: 10 Volcanic Tactics To Ignite Your Profits If your website sales are down and you desire to ignite it and instantly begin to generate more profits, you may use these website promotion secrets:1. Create a memorable logo and slogan to brandyour business on the internet. Ten High Powered Ways To Increase Your Traffic Once you have finshed designing your website, you want to get as much traffic as possible. You can use the following ways to get traffic. Increase Your Web Traffic without Breaking the Bank If you are like most webmasters, your goal is to increase your website's traffic in order to increase sales and ultimately revenue. But, you might be wondering how you can possibly perform a marketing campaign if you do not have much of an advertising budget. 1 Seldom Discussed Method Of Web Promotion So you've made the perfect web site (in your eyes at least) and that all-important traffic is out there just waiting to visit you. You've done your research and followed the usual methods for making people aware about it, and you're now sat there twiddling your thumbs, regularly checking your traffic analysis tracker in case you get a sudden surge of visitors. How to Keep Your Visitors on Your Site Does your web site's visitors keep on hitting the back button on their browser without even thinking twice and never come back? More often then not, visitors are leaving fast as they came and forcing the web site owner to have to relook over their web site. So, how do you keep your visitors coming back and staying longer? Below is a list of the top three reasons why your visitors are not coming back to your web siteEasy and fast navigation is a must. To The Next Level With Google Groups 2 If you haven't visited the Google Labs lately, they have released a beta of Google Groups 2 that you may want to check out. This is Google's answer to Yahoo Groups, and they've added some new features to make their service more useful. Marketing Tips for Your Web Site Here are some simple and easy tips on how to market and drive traffic to your site.1. Three Cost Effective Ways to Get Bumper-to-Bumper Traffic Using Your Vehicle The following traffic generating ideas do not require costly set-up fees or minimum orders. Two of them can be printed in full color with no extra charge. Online Website Promotion: How To Expand Your Business By Staying In Touch With Your Customers If you want your customers to keep coming backTo buy from you, then keep in touch withthem.It is an important online website promotionSecret that can keep you generating orderscontinuously from your present customers andthe news ones they will refer to you. Competition Freebies and Sponsorship For Free Advertising and Link Popularity How many competitions are there running on the net at this time? 1000 maybe? Nah, 100,000 is more than likely and when they pass their closing date there will be just as many to take their place.So, why are companies so desperate to give away free stuff just for answering a question or two? I'll tell you why. 6 Ways to Keep Them Coming Back It is estimated that it can take the average consumer 5-7 times to see a product they like before purchasing. So with that in mind, how do you get your website visitors to come back to your site so they can see your product again?Jay Conrad Levinson, author of Guerrilla Marketing said, "Content is king. How to use Free Website Submission Services After you have built your website the next natural step is to start promoting it. You can start with submitting your site to the various search engines and directories. Specialty or Niche Directory Submissions You are an attorney or other service or product provider. You have built an excellent web site, it looks good, it is well optimized and it tells your clients and prospective clients or customers everything they need to know in order to do business with you or purchase your product. Do Not Build A Website Until You Have Researched Your Keywords Imagine that you have a $25,000 marketing budget foryour online weight loss herbal supplement business.Should you invest it in trying to build a site to rank #1in Google for "weight loss?" NO. The Ultimate Search Engine Strategy Search engine optimisation is big business. Ezines and websites litter the Internet with strategies to boost your search engine ranking. |
home | site map | contact us |